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Abby Bakersmith

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Abby Bakersmith

Vice President, Digital & Influencer Marketing | Zeno Group

Rancho Santa Fe, California, United States

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Abby Bakersmith

Summary

Abby Bakersmith is an accomplished marketing professional with extensive experience in public relations and digital marketing. Currently serving as Vice President at Zeno Group, she has a proven track record of leading influencer marketing strategies and driving brand awareness for major clients. Abby's career spans various roles in high-profile companies such as Bumble and CAA, where she honed her skills in strategic leadership and campaign management. She is passionate about leveraging technology to enhance marketing efforts, particularly in the realm of mental health awareness through her previous role at Happy Health. With a strong educational background in Integrated Marketing Communications from the University of Mississippi, Abby is committed to continuous learning and innovation in her field. Her diverse experience across different industries showcases her adaptability and expertise in navigating complex marketing landscapes. Abby's ability to blend creativity with data-driven strategies sets her apart in the competitive marketing landscape.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Corporate Experience

Startup Experience

Abby Bakersmith

Work Experience

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Vice President, Digital & Influencer Marketing at

Zeno Group

February 2023 - Present

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Head of Product Marketing and Growth at

Happy Health

March 2022 - February 2023

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Senior Director, Head of Marketing & Strategy at

Social Studies, Inc

October 2021 - March 2022

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Influencer Marketing Director at

Social Studies, Inc

March 2021 - October 2021

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Freelance - Influencer Brand Partnerships at

Cycle

August 2020 - March 2021

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Director, Strategic Brand Partnerships: Global at

Unibail-Rodamco-Westfield

September 2019 - August 2020

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West Coast Brand Lead - 1 yr. contract at

Bumble Inc.

September 2018 - September 2019

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Corporate Communications Manager at

Creative Artists Agency

April 2018 - September 2018

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Account Executive at

FleishmanHillard

December 2016 - May 2018

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Assistant Account Executive at

FleishmanHillard

October 2015 - November 2016

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Public Relations Coordinator at

FleishmanHillard

June 2015 - September 2015

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Public Relations Coordinator & Social Media Strategist at

University Of Mississippi

March 2014 - May 2015

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Luxury Public Relations Intern at

Nike Communications, Inc.

May 2014 - August 2014

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Campus Brand Manager at

Rent The Runway

August 2012 - August 2014

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Abby Bakersmith

Education

Frequently Asked Questions about Abby Bakersmith

What is Abby Bakersmith email address?

Abby Bakersmith's primary email address is ***************@zenogroup.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Abby Bakersmith work for?

Abby Bakersmith is a Vice President, Digital & Influencer Marketing at Zeno Group, a company specializing in Advertising, Public Relations, & Related Services.

Where Abby Bakersmith graduated from?

Abby Bakersmith holds a degree in Integrated Marketing Communications from University of Mississippi.

How can I directly contact Abby Bakersmith?

To contact Abby Bakersmith directly, you can use the email address ***************@zenogroup.com. Complete contact information is available upon registration with Muraena.

Who is Abby Bakersmith?

Abby Bakersmith is an accomplished marketing professional with extensive experience in public relations and digital marketing. Currently serving as Vice President at Zeno Group, she has a proven track record of leading influencer marketing strategies and driving brand awareness for major clients. Abby's career spans various roles in high-profile companies such as Bumble and CAA, where she honed her skills in strategic leadership and campaign management. She is passionate about leveraging technology to enhance marketing efforts, particularly in the realm of mental health awareness through her previous role at Happy Health. With a strong educational background in Integrated Marketing Communications from the University of Mississippi, Abby is committed to continuous learning and innovation in her field. Her diverse experience across different industries showcases her adaptability and expertise in navigating complex marketing landscapes. Abby's ability to blend creativity with data-driven strategies sets her apart in the competitive marketing landscape.

Abby`s contact details

mail

***************@zenogroup.com

****@socialstudies.io

Colleagues

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Nick Mendoza

Culturist

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Sandra Saias

Managing Director Global Integrated Communications

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Sarah Littlefair Myers

Managing Director

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Nisa Horwitz

Senior Vice President, Earned Media

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Sarah Rosanova

Executive Vice President

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Ojas Naik

Executive Vice President, Head of Corporate Affairs Zeno East

Paige Robinson

Senior Vice President, Corporate

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Patrick Roach

Vice President, Consumer

Sue Barnes

Deputy Managing Director

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Paula Serrato Del Valle

General Manager Zeno Group Mexico & LATAM

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