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Abby Bakersmith
Abby Bakersmith
Vice President, Digital & Influencer Marketing | Zeno Group
Rancho Santa Fe, California, United States
Abby Bakersmith
Summary
Abby Bakersmith is an accomplished marketing professional with extensive experience in public relations and digital marketing. Currently serving as Vice President at Zeno Group, she has a proven track record of leading influencer marketing strategies and driving brand awareness for major clients. Abby's career spans various roles in high-profile companies such as Bumble and CAA, where she honed her skills in strategic leadership and campaign management. She is passionate about leveraging technology to enhance marketing efforts, particularly in the realm of mental health awareness through her previous role at Happy Health. With a strong educational background in Integrated Marketing Communications from the University of Mississippi, Abby is committed to continuous learning and innovation in her field. Her diverse experience across different industries showcases her adaptability and expertise in navigating complex marketing landscapes. Abby's ability to blend creativity with data-driven strategies sets her apart in the competitive marketing landscape.
Abby Bakersmith
Work Experience
Vice President, Digital & Influencer Marketing at
Zeno Group
February 2023 - Present
Head of Product Marketing and Growth at
Happy Health
March 2022 - February 2023
Senior Director, Head of Marketing & Strategy at
Social Studies, Inc
October 2021 - March 2022
Influencer Marketing Director at
Social Studies, Inc
March 2021 - October 2021
Freelance - Influencer Brand Partnerships at
Cycle
August 2020 - March 2021
Director, Strategic Brand Partnerships: Global at
Unibail-Rodamco-Westfield
September 2019 - August 2020
West Coast Brand Lead - 1 yr. contract at
Bumble Inc.
September 2018 - September 2019
Corporate Communications Manager at
Creative Artists Agency
April 2018 - September 2018
Account Executive at
FleishmanHillard
December 2016 - May 2018
Assistant Account Executive at
FleishmanHillard
October 2015 - November 2016
Public Relations Coordinator at
FleishmanHillard
June 2015 - September 2015
Public Relations Coordinator & Social Media Strategist at
University Of Mississippi
March 2014 - May 2015
Luxury Public Relations Intern at
Nike Communications, Inc.
May 2014 - August 2014
Campus Brand Manager at
Rent The Runway
August 2012 - August 2014
Abby Bakersmith
Education
University of Mississippi, Bachelor's Degree
Frequently Asked Questions about Abby Bakersmith
What is Abby Bakersmith email address?
Abby Bakersmith's primary email address is ***************@zenogroup.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Abby Bakersmith work for?
Abby Bakersmith is a Vice President, Digital & Influencer Marketing at Zeno Group, a company specializing in Advertising, Public Relations, & Related Services.
Where Abby Bakersmith graduated from?
Abby Bakersmith holds a degree in Integrated Marketing Communications from University of Mississippi.
How can I directly contact Abby Bakersmith?
To contact Abby Bakersmith directly, you can use the email address ***************@zenogroup.com. Complete contact information is available upon registration with Muraena.
Who is Abby Bakersmith?
Abby Bakersmith is an accomplished marketing professional with extensive experience in public relations and digital marketing. Currently serving as Vice President at Zeno Group, she has a proven track record of leading influencer marketing strategies and driving brand awareness for major clients. Abby's career spans various roles in high-profile companies such as Bumble and CAA, where she honed her skills in strategic leadership and campaign management. She is passionate about leveraging technology to enhance marketing efforts, particularly in the realm of mental health awareness through her previous role at Happy Health. With a strong educational background in Integrated Marketing Communications from the University of Mississippi, Abby is committed to continuous learning and innovation in her field. Her diverse experience across different industries showcases her adaptability and expertise in navigating complex marketing landscapes. Abby's ability to blend creativity with data-driven strategies sets her apart in the competitive marketing landscape.
Abby`s contact details
***************@zenogroup.com
****@socialstudies.io
Colleagues
Culturist
Managing Director Global Integrated Communications
Managing Director
Senior Vice President, Earned Media
Executive Vice President
Executive Vice President, Head of Corporate Affairs Zeno East
Senior Vice President, Corporate
Vice President, Consumer
Deputy Managing Director
General Manager Zeno Group Mexico & LATAM