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Alicia Petersen

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Alicia Petersen

Associate Media Director | Fidelity Investments

Massachusetts, Boston, United States

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Alicia Petersen

Summary

Alicia Petersen is a seasoned media strategist with extensive experience in multi-channel marketing solutions. Currently serving as Vice President and Media Director at Fidelity Investments, she has a proven track record of managing significant budgets and leading integrated media strategies for high-profile brands. Alicia's prior roles include Vice President at Trilia Media, where she played a crucial role in transitioning the media department into integrated planning teams. Her leadership experience is complemented by a strong background in strategic planning and execution. Alicia is known for her ability to align client budgets with campaign KPIs, ensuring optimal consumer engagement. With a career spanning over two decades, she has developed a keen understanding of the evolving media landscape. Alicia is passionate about leveraging new media to drive marketing success and is dedicated to fostering innovation within her teams. She holds a degree from Boston College, underscoring her commitment to education and professional development.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Alicia Petersen

Work Experience

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Vice President, Media Director at

Fidelity Investments

December 2017 - Present

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Alicia Petersen

Education

Boston College

Frequently Asked Questions about Alicia Petersen

What is Alicia Petersen email address?

Alicia Petersen's primary email address is ***************@hhcc.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Alicia Petersen work for?

Alicia Petersen is a Associate Media Director at Fidelity Investments.

Where Alicia Petersen graduated from?

Alicia Petersen holds a degree in null from Boston College.

How can I directly contact Alicia Petersen?

To contact Alicia Petersen directly, you can use the email address ***************@hhcc.com. Complete contact information is available upon registration with Muraena.

Who is Alicia Petersen?

Alicia Petersen is a seasoned media strategist with extensive experience in multi-channel marketing solutions. Currently serving as Vice President and Media Director at Fidelity Investments, she has a proven track record of managing significant budgets and leading integrated media strategies for high-profile brands. Alicia's prior roles include Vice President at Trilia Media, where she played a crucial role in transitioning the media department into integrated planning teams. Her leadership experience is complemented by a strong background in strategic planning and execution. Alicia is known for her ability to align client budgets with campaign KPIs, ensuring optimal consumer engagement. With a career spanning over two decades, she has developed a keen understanding of the evolving media landscape. Alicia is passionate about leveraging new media to drive marketing success and is dedicated to fostering innovation within her teams. She holds a degree from Boston College, underscoring her commitment to education and professional development.

Alicia`s contact details

mail

***************@hhcc.com

***************@fmr.com

***************@fidelity.com

Colleagues

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Hari Sirivella

Team Lead & Onsite Coordinator.

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Haridas Datta

System Analyst

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Harmeet Singh

Sr Software Engg

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Harriet Haake Hall

Retirement Plan Implementation Coordinator

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Harry Facher

Asst. Vice President, Client Representive

Harry Short

VP Fixed Income Sales

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Harry Rosenbaum

Architectural and Exhibition Designer

Haska Heidi

VP Finance

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Heather Armstrong

Benefits Analyst

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