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Allison Bickford

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Allison Bickford

VP Partnership Marketing | National Hockey League (NHL)

Seattle, Washington, United States

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Allison Bickford

Summary

Allison Bickford is a dynamic leader in the sports marketing industry, currently serving as the Vice President of Corporate Partnership Activation for the Seattle Kraken. With a strong background in partnership marketing, she has successfully navigated various roles within the organization, showcasing her ability to drive strategic initiatives and enhance brand visibility. Allison's career spans over a decade, during which she has made significant contributions to the sports sector, including her previous tenure at Genesco Sports Enterprises and All American Games. Her educational foundation in Marketing and Sport Studies from the University of New Hampshire equips her with the skills needed to excel in a competitive environment. Beyond her professional achievements, Allison is passionate about fostering community engagement through sports, making her a valuable asset to any team. She is known for her innovative approach and commitment to building lasting partnerships that benefit both organizations and their audiences.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Organisational experience

Corporate Experience

Allison Bickford

Work Experience

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VP Partnership Marketing at

National Hockey League (NHL)

July 2022 - Present

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Sr Director, Corporate Partnership Activation at

National Hockey League (NHL)

July 2021 - July 2022

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Director, Corporate Partnership Activation at

National Hockey League (NHL)

August 2019 - July 2021

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Director at

Genesco Sports Enterprises

July 2017 - August 2019

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Senior Manager, GSE Live at

Genesco Sports Enterprises

January 2016 - July 2017

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Manager, Client Services at

Genesco Sports Enterprises

October 2013 - January 2016

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Manager, Shopper Marketing at

Genesco Sports Enterprises

October 2012 - October 2013

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Account Manager at

Genesco Sports Enterprises

October 2011 - October 2012

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Program Coordinator at

Genesco Sports Enterprises

April 2011 - October 2011

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Selection Tour Representative at

All American Games

August 2010 - January 2011

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Executive Sales Assistant at

Procedyne

May 2010 - August 2010

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Student Director of Marketing for Men's Hockey at

University Of New Hampshire

September 2008 - May 2010

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Gameday and Events Intern at

Kraft Sports + Entertainment

May 2009 - September 2009

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Sales Associate at

BC Sports

February 2006 - August 2008

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Allison Bickford

Education

University of New Hampshire, B.S.

January 2006 - January 2010

Hopewell valley central high school

January 2002 - January 2006

Frequently Asked Questions about Allison Bickford

What is Allison Bickford email address?

Allison Bickford's primary email address is *********@nhl.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Allison Bickford work for?

Allison Bickford is a VP Partnership Marketing at National Hockey League (NHL), a company specializing in Racing, including track operation.

Where Allison Bickford graduated from?

Allison Bickford holds a degree in Marketing, Sport Studies from University of New Hampshire.

How can I directly contact Allison Bickford?

To contact Allison Bickford directly, you can use the email address *********@nhl.com. Complete contact information is available upon registration with Muraena.

Who is Allison Bickford?

Allison Bickford is a dynamic leader in the sports marketing industry, currently serving as the Vice President of Corporate Partnership Activation for the Seattle Kraken. With a strong background in partnership marketing, she has successfully navigated various roles within the organization, showcasing her ability to drive strategic initiatives and enhance brand visibility. Allison's career spans over a decade, during which she has made significant contributions to the sports sector, including her previous tenure at Genesco Sports Enterprises and All American Games. Her educational foundation in Marketing and Sport Studies from the University of New Hampshire equips her with the skills needed to excel in a competitive environment. Beyond her professional achievements, Allison is passionate about fostering community engagement through sports, making her a valuable asset to any team. She is known for her innovative approach and commitment to building lasting partnerships that benefit both organizations and their audiences.

Allison`s contact details

mail

*********@nhl.com

*********@seattlekraken.com

Colleagues

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Nil Buckley

Senior Vice President and Controller

Sam Morgan

Vice President, Global Partnerships

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Sean Williams

Vice President, Innovation - Technology Partnerships

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Patrice Distler

SVP, Chief Human Resources Officer

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Patricia Maccini

Vice President of Administration

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Sophie Kotsopoulos

Vice President, Integrated Marketing

Paul Conway

Group Vice President Creative

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Paul Vinciguerra

VP, Digital Content Production

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Aaron Wiggan

Vice President Brand

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Evin Dobson

Senior Vice President, Partnership Marketing

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