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Allison Heggli

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Allison Heggli

Vice President | MarketCast

Roseville, California, United States

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Allison Heggli

Summary

Allison Heggli is a seasoned professional in the field of commercial nonphysical research, currently serving as Vice President at MarketCast. With over 15 years of experience in advertising research and analytics, she has a proven track record of driving brand equity and customer insight through innovative methodologies. Allison has held senior roles at notable companies including Communicus and Kantar, where she honed her expertise in quantitative research and questionnaire design. Her unique ability to segment markets and analyze consumer behavior has positioned her as a thought leader in her industry. Allison is passionate about leveraging data to inform strategic decisions and improve marketing effectiveness. She is known for her collaborative approach and dedication to fostering team success. In her current role, she continues to push the boundaries of research, contributing to MarketCast's reputation as a leader in the field. Outside of work, she enjoys mentoring emerging talent in the industry, sharing her insights and experiences to help others grow.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Allison Heggli

Work Experience

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Vice President at

MarketCast

February 2022 - Present

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Senior Account Director at

Phoenix Communicus

December 2020 - February 2022

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Senior Director at

Kantar

January 2012 - November 2020

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Senior Account Manager at

Insights by Kantar

February 2010 - December 2011

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Account Manager at

Insights by Kantar

January 2008 - January 2010

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Research Executive/Assistant Research Executive at

Insights by Kantar

June 2005 - December 2007

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Allison Heggli

Education

Quinnipiac University - School of Business, Bs, Advertising

Frequently Asked Questions about Allison Heggli

What is Allison Heggli email address?

Allison Heggli's primary email address is **************@millwardbrown.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Allison Heggli work for?

Allison Heggli is a Vice President at MarketCast, a company specializing in Other Professional, Scientific, & Technical Services.

Where Allison Heggli graduated from?

Allison Heggli holds a degree in from Quinnipiac University - School of Business.

How can I directly contact Allison Heggli?

To contact Allison Heggli directly, you can use the email address **************@millwardbrown.com. Complete contact information is available upon registration with Muraena.

Who is Allison Heggli?

Allison Heggli is a seasoned professional in the field of commercial nonphysical research, currently serving as Vice President at MarketCast. With over 15 years of experience in advertising research and analytics, she has a proven track record of driving brand equity and customer insight through innovative methodologies. Allison has held senior roles at notable companies including Communicus and Kantar, where she honed her expertise in quantitative research and questionnaire design. Her unique ability to segment markets and analyze consumer behavior has positioned her as a thought leader in her industry. Allison is passionate about leveraging data to inform strategic decisions and improve marketing effectiveness. She is known for her collaborative approach and dedication to fostering team success. In her current role, she continues to push the boundaries of research, contributing to MarketCast's reputation as a leader in the field. Outside of work, she enjoys mentoring emerging talent in the industry, sharing her insights and experiences to help others grow.

Allison`s contact details

mail

**************@millwardbrown.com

**************@phoenixmi.com

**************@marketcast.com

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