Directory
>
Allison Heggli
Allison Heggli
Vice President | MarketCast
Roseville, California, United States
Allison Heggli
Summary
Allison Heggli is a seasoned professional in the field of commercial nonphysical research, currently serving as Vice President at MarketCast. With over 15 years of experience in advertising research and analytics, she has a proven track record of driving brand equity and customer insight through innovative methodologies. Allison has held senior roles at notable companies including Communicus and Kantar, where she honed her expertise in quantitative research and questionnaire design. Her unique ability to segment markets and analyze consumer behavior has positioned her as a thought leader in her industry. Allison is passionate about leveraging data to inform strategic decisions and improve marketing effectiveness. She is known for her collaborative approach and dedication to fostering team success. In her current role, she continues to push the boundaries of research, contributing to MarketCast's reputation as a leader in the field. Outside of work, she enjoys mentoring emerging talent in the industry, sharing her insights and experiences to help others grow.
Allison Heggli
Work Experience
Vice President at
MarketCast
February 2022 - Present
Senior Account Director at
Phoenix Communicus
December 2020 - February 2022
Senior Director at
Kantar
January 2012 - November 2020
Senior Account Manager at
Insights by Kantar
February 2010 - December 2011
Account Manager at
Insights by Kantar
January 2008 - January 2010
Research Executive/Assistant Research Executive at
Insights by Kantar
June 2005 - December 2007
Allison Heggli
Education
Quinnipiac University - School of Business, Bs, Advertising
Frequently Asked Questions about Allison Heggli
What is Allison Heggli email address?
Allison Heggli's primary email address is **************@millwardbrown.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Allison Heggli work for?
Allison Heggli is a Vice President at MarketCast, a company specializing in Other Professional, Scientific, & Technical Services.
Where Allison Heggli graduated from?
Allison Heggli holds a degree in from Quinnipiac University - School of Business.
How can I directly contact Allison Heggli?
To contact Allison Heggli directly, you can use the email address **************@millwardbrown.com. Complete contact information is available upon registration with Muraena.
Who is Allison Heggli?
Allison Heggli is a seasoned professional in the field of commercial nonphysical research, currently serving as Vice President at MarketCast. With over 15 years of experience in advertising research and analytics, she has a proven track record of driving brand equity and customer insight through innovative methodologies. Allison has held senior roles at notable companies including Communicus and Kantar, where she honed her expertise in quantitative research and questionnaire design. Her unique ability to segment markets and analyze consumer behavior has positioned her as a thought leader in her industry. Allison is passionate about leveraging data to inform strategic decisions and improve marketing effectiveness. She is known for her collaborative approach and dedication to fostering team success. In her current role, she continues to push the boundaries of research, contributing to MarketCast's reputation as a leader in the field. Outside of work, she enjoys mentoring emerging talent in the industry, sharing her insights and experiences to help others grow.
Allison`s contact details
**************@millwardbrown.com
**************@phoenixmi.com
**************@marketcast.com
Colleagues
Vice President, Ad Solutions
VP, Director of Research-Synergistics
Senior Vice President
VP, Custom Research - Tech, Gaming & Platforms
Vice President Finance
Vice President, Brand Solutions
SVP, Product Management
VP, User Experience and UI Design
Chief Strategy Officer, Head of Product & Operations
VP, Operations and Transformation