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Amy Campbell

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Amy Campbell

Vice President Marketing, Product Design, & Strategy | Home Franchise Concepts

Newport Beach, California, United States

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Amy Campbell

Summary

Amy Campbell is a dynamic marketing executive with over 18 years of experience in brand management and strategy, having worked with renowned companies like Mattel and PepsiCo. She has a proven track record of leading successful marketing campaigns, notably launching the #SiConPepsi Hispanic campaign that garnered 107 million impressions. Amy's entrepreneurial spirit is showcased through her founding of Elevate Marketing Firm, where she focused on innovative brand strategies. Her leadership style emphasizes cross-functional collaboration and data-driven decision-making, allowing her to thrive in fast-paced environments. With a solid academic foundation, including an MBA from the University of Southern California, Amy continues to drive brand growth and profitability in her current role at Home Franchise Concepts. Her multifaceted expertise encompasses digital marketing, analytics, and consumer insights, making her a valuable asset in any marketing endeavor.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Amy Campbell

Work Experience

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Vice President Marketing, Product Design, & Strategy at

Home Franchise Concepts

November 2024 - Present

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Vice President Marketing at

Home Franchise Concepts

February 2024 - November 2024

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Sr. Director at

Home Franchise Concepts

September 2021 - February 2024

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Head of Hispanic Marketing – West Division at

PepsiCo

December 2019 - September 2021

💼

Founder and Chief Strategist at

Elevate Marketing Firm

May 2019 - December 2019

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Senior Marketing Manager - Barbie at

Mattel Canada

January 2018 - April 2019

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Senior Manager, Marketing Manager, Associate Manager - Thomas & Friends at

Mattel Canada

April 2015 - December 2017

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Associate Manager - Fisher-Price at

Mattel Canada

October 2013 - April 2015

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Senior Brand Analyst at

Mattel

February 2010 - July 2012

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Sales Forecasting Analyst at

Mattel Canada

February 2009 - March 2010

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Product Marketing Analyst at

Robeks

January 2008 - January 2009

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Graphic Designer and Marketing Specialist at

Spirit AeroSystems

January 2006 - January 2007

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Account Manager at

Barkley

January 2006 - January 2006

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Amy Campbell

Education

University of Southern California, Master Of Business Administration And General Management

January 2011 - January 2013

Kansas State University, Bachelor Of Arts In Mass Communications

January 2001 - January 2005

Frequently Asked Questions about Amy Campbell

What is Amy Campbell email address?

Amy Campbell's primary email address is ***@homefranchiseconcepts.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Amy Campbell work for?

Amy Campbell is a Vice President Marketing, Product Design, & Strategy at Home Franchise Concepts, a company specializing in Communication services, nec.

Where Amy Campbell graduated from?

Amy Campbell holds a degree in Business Administration And Management, General from University of Southern California.

How can I directly contact Amy Campbell?

To contact Amy Campbell directly, you can use the email address ***@homefranchiseconcepts.com. Complete contact information is available upon registration with Muraena.

Who is Amy Campbell?

Amy Campbell is a dynamic marketing executive with over 18 years of experience in brand management and strategy, having worked with renowned companies like Mattel and PepsiCo. She has a proven track record of leading successful marketing campaigns, notably launching the #SiConPepsi Hispanic campaign that garnered 107 million impressions. Amy's entrepreneurial spirit is showcased through her founding of Elevate Marketing Firm, where she focused on innovative brand strategies. Her leadership style emphasizes cross-functional collaboration and data-driven decision-making, allowing her to thrive in fast-paced environments. With a solid academic foundation, including an MBA from the University of Southern California, Amy continues to drive brand growth and profitability in her current role at Home Franchise Concepts. Her multifaceted expertise encompasses digital marketing, analytics, and consumer insights, making her a valuable asset in any marketing endeavor.

Amy`s contact details

mail

***@homefranchiseconcepts.com

Colleagues

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Lena Singleton

Vice President, Digital Marketing

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Meribeth Gunn

VP Operations - Home Franchise Concepts

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Bill Crane

Senior Vice President

Tony Forbes

Executive VP

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Tracey Sanguiliano

Regional Operations Manager Northeast

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Richard Michowski

Vice President of Operations – “Budget Blinds,” “Tailored Living,”& “Concrete Craft”

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Mike Hamacher

Vice President, Commercial

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Jennie Amante

Executive Vice President and General Counsel

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Jennifer Vargoz

Vice President of Marketing, Growth Brands

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Amir Yeganehjoo

Chief Financial Officer

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