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Andrea Soriani

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Andrea Soriani

Vice President of Marketing and Communications | Lucid Motors

New York, New York, United States

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Andrea Soriani

Summary

Andrea Soriani is a seasoned marketing and sales executive based in New York, specializing in luxury, innovation, and technology sectors. With a robust background in both B2B and B2C environments, Andrea has successfully led international teams and managed substantial budgets, demonstrating a strong ability to drive consumer-centric strategies. Notably, Andrea was a keynote speaker at the 2016 Salesforce convention, showcasing expertise in CRM systems. Throughout a diverse career spanning over two decades, Andrea has held pivotal roles at prestigious brands like Lucid Motors, Tag Heuer, and Maserati, contributing to award-winning marketing campaigns and brand strategies. Andrea's passion for building competitive brands is matched by a commitment to delivering impressive sales results. With a solid educational foundation from Università Bocconi, Andrea continues to make a significant impact in the marketing landscape.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Andrea Soriani

Work Experience

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Vice President of Marketing and Communications at

Lucid Motors

April 2023 - Present

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Marketing, Sales, Strategy Leader at

AS CONSULTING

February 2021 - January 2023

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VP Marketing at

TAG Heuer

October 2017 - January 2021

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Head of Marketing and Communication (North America CMO) at

Maserati North America

January 2006 - September 2017

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Director Of Brand Marketing at

Ferrari And Maserati North America

March 2003 - January 2006

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Global Brand Marketing Manager at

Maserati

February 2001 - March 2003

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Senior Product Manager at

Aprilia Motorcycles

December 1995 - January 2001

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Andrea Soriani

Education

Bocconi University, Mba

January 1989 - January 1994

Frequently Asked Questions about Andrea Soriani

What is Andrea Soriani email address?

Andrea Soriani's primary email address is *************@lucidmotors.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Andrea Soriani work for?

Andrea Soriani is a Vice President of Marketing and Communications at Lucid Motors, a company specializing in Motor vehicles & car bodies.

Where Andrea Soriani graduated from?

Andrea Soriani holds a degree in Business Administration - Marketing from Bocconi University.

How can I directly contact Andrea Soriani?

To contact Andrea Soriani directly, you can use the email address *************@lucidmotors.com. Complete contact information is available upon registration with Muraena.

Who is Andrea Soriani?

Andrea Soriani is a seasoned marketing and sales executive based in New York, specializing in luxury, innovation, and technology sectors. With a robust background in both B2B and B2C environments, Andrea has successfully led international teams and managed substantial budgets, demonstrating a strong ability to drive consumer-centric strategies. Notably, Andrea was a keynote speaker at the 2016 Salesforce convention, showcasing expertise in CRM systems. Throughout a diverse career spanning over two decades, Andrea has held pivotal roles at prestigious brands like Lucid Motors, Tag Heuer, and Maserati, contributing to award-winning marketing campaigns and brand strategies. Andrea's passion for building competitive brands is matched by a commitment to delivering impressive sales results. With a solid educational foundation from Università Bocconi, Andrea continues to make a significant impact in the marketing landscape.

Andrea`s contact details

mail

*************@lucidmotors.com

*************@atieva.com

Colleagues

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Peter Rawlinson

Chief Executive Officer And Chief Technology Officer

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Faisal Sultan

Member Board of Trustees

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Claudia Gast

Vice President of Strategy and Business Development

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Cori Gordon

Regional Delivery Manager, East

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Jessica Nigro

Vice President, External Affairs

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Luiza Costa

Vice President of Sustainability @ Lucid Employee Resource Group

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Joanna Valadez

Chief of Staff Digital Leadership Operations

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