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Annabella Goff

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Annabella Goff

Vice President, CRM | Braze

United States

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Annabella Goff

Summary

Annabella Goff is a seasoned CRM marketer with over 18 years of experience in multichannel direct marketing, specializing in customer acquisition and retention strategies. Currently serving as Vice President of CRM at Peacock, she has a proven track record of leveraging data analytics to enhance consumer engagement and drive brand loyalty. Annabella's extensive background includes leadership roles at major companies such as Disney and Movable Ink, where she managed teams to optimize customer touchpoints and marketing operations. Her expertise spans a wide array of marketing disciplines, including digital media management, email marketing, and customer journey mapping. Annabella is passionate about integrating innovative technologies into marketing strategies to improve user experience and engagement. She holds a Master’s degree in Communication Management from the University of Southern California and a Bachelor's degree in Marketing and Film & Media Studies from Washington University in St. Louis. Beyond her professional pursuits, Annabella is dedicated to mentoring emerging marketers and sharing insights on effective CRM practices.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Annabella Goff

Work Experience

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Vice President, CRM at

Peacock

November 2023 - Present

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Customer Advisory Board Member at

Braze

October 2022 - Present

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Customer Advisory Board Member at

Movable Ink

June 2021 - Present

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Senior Director, CRM at

PeaCock B.V.

April 2021 - November 2023

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Director, CRM at

Peacock

September 2019 - April 2021

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Senior Manager, CRM at

Disney General Entertainment Content

January 2013 - January 2019

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Manager, Business Insights at

DISNEY INTERACTIVE

January 2012 - January 2013

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CRM Marketing Manager at

DISNEY INTERACTIVE

January 2010 - January 2012

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Digital Marketing Specialist at

Optical Society Of America

January 2005 - January 2009

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Annabella Goff

Education

Frequently Asked Questions about Annabella Goff

What is Annabella Goff email address?

Annabella Goff's primary email address is *********@peacocktv.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Annabella Goff work for?

Annabella Goff is a Vice President, CRM at Braze, a company specializing in Prepackaged software.

Where Annabella Goff graduated from?

Annabella Goff holds a degree in Marketing And Film & Media Studies from Washington University in St. Louis.

How can I directly contact Annabella Goff?

To contact Annabella Goff directly, you can use the email address *********@peacocktv.com. Complete contact information is available upon registration with Muraena.

Who is Annabella Goff?

Annabella Goff is a seasoned CRM marketer with over 18 years of experience in multichannel direct marketing, specializing in customer acquisition and retention strategies. Currently serving as Vice President of CRM at Peacock, she has a proven track record of leveraging data analytics to enhance consumer engagement and drive brand loyalty. Annabella's extensive background includes leadership roles at major companies such as Disney and Movable Ink, where she managed teams to optimize customer touchpoints and marketing operations. Her expertise spans a wide array of marketing disciplines, including digital media management, email marketing, and customer journey mapping. Annabella is passionate about integrating innovative technologies into marketing strategies to improve user experience and engagement. She holds a Master’s degree in Communication Management from the University of Southern California and a Bachelor's degree in Marketing and Film & Media Studies from Washington University in St. Louis. Beyond her professional pursuits, Annabella is dedicated to mentoring emerging marketers and sharing insights on effective CRM practices.

Annabella`s contact details

mail

*********@peacocktv.com

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