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Annabella Goff

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Annabella Goff

Digital Marketing Specialist | Movable Ink

California, Los Angeles, United States

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Annabella Goff

Summary

Annabella Goff is an accomplished CRM marketer with over 20 years of experience in multichannel direct marketing, specializing in customer engagement and data-driven strategies. Currently serving as Vice President of CRM at Peacock, she has a proven track record of optimizing customer touch points and enhancing retention strategies across various platforms. Annabella has held significant roles at Disney, where she led teams in CRM Marketing and Operations, making impactful contributions to audience engagement and campaign performance. Her expertise encompasses a wide range of marketing disciplines, including email and mobile messaging, analytics, and digital marketing. She is also an active member of customer advisory boards for leading marketing technology companies, demonstrating her commitment to industry innovation. With a strong academic background in Marketing and Communication Management, Annabella is well-versed in the intersection of technology and consumer behavior, making her a valuable asset in today's fast-paced marketing landscape.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Annabella Goff

Work Experience

💼

Vice President, CRM at

Peacock

November 2023 - Present

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Annabella Goff

Education

University of Southern California, M.A., Communication Management

Washington University in St. Louis, B.A., Marketing and Film & Media Studies

January 2004

Frequently Asked Questions about Annabella Goff

What company does Annabella Goff work for?

Annabella Goff is a Digital Marketing Specialist at Movable Ink.

Where Annabella Goff graduated from?

Annabella Goff holds a degree in Track on Communication and Information Technologies Courses Included: -- Interactive Business Strategies of Digital Media -- Entrepreneurship in New Media -- Advertising and Promotion Strategy - Integrated Marketing Communication with emphasis on social media -- Emerging Communication Technologies -- Communication Law and New Technology -- Media Convergence in Entertainment -- Digital Hispanic Marketing in Entertainment from University of Southern California.

Who is Annabella Goff?

Annabella Goff is an accomplished CRM marketer with over 20 years of experience in multichannel direct marketing, specializing in customer engagement and data-driven strategies. Currently serving as Vice President of CRM at Peacock, she has a proven track record of optimizing customer touch points and enhancing retention strategies across various platforms. Annabella has held significant roles at Disney, where she led teams in CRM Marketing and Operations, making impactful contributions to audience engagement and campaign performance. Her expertise encompasses a wide range of marketing disciplines, including email and mobile messaging, analytics, and digital marketing. She is also an active member of customer advisory boards for leading marketing technology companies, demonstrating her commitment to industry innovation. With a strong academic background in Marketing and Communication Management, Annabella is well-versed in the intersection of technology and consumer behavior, making her a valuable asset in today's fast-paced marketing landscape.

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Colleagues

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Lee Bankewitz

Programmer

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Kelly Haggard

Marketing Manager

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Tash Reynolds

Match Day Marketing Assistant

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Julio Lopez

Account Manager

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Matt Lyon

RBS Compliance Auditor

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Chuck Chapek

Coordinator, Business Development

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Brian Weinblatt

Business Analyst

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Rachel Goffinet Arndt

Marketing/Web Design Intern

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Rachel Kramer

Contemporary Department Specialist

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