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Annabella Goff
Annabella Goff
Vice President, CRM | Braze
United States
Annabella Goff
Summary
Annabella Goff is a seasoned CRM marketer with over 18 years of experience in multichannel direct marketing, specializing in customer acquisition and retention strategies. Currently serving as Vice President of CRM at Peacock, she has a proven track record of leveraging data analytics to enhance consumer engagement and drive brand loyalty. Annabella's extensive background includes leadership roles at major companies such as Disney and Movable Ink, where she managed teams to optimize customer touchpoints and marketing operations. Her expertise spans a wide array of marketing disciplines, including digital media management, email marketing, and customer journey mapping. Annabella is passionate about integrating innovative technologies into marketing strategies to improve user experience and engagement. She holds a Master’s degree in Communication Management from the University of Southern California and a Bachelor's degree in Marketing and Film & Media Studies from Washington University in St. Louis. Beyond her professional pursuits, Annabella is dedicated to mentoring emerging marketers and sharing insights on effective CRM practices.
Annabella Goff
Work Experience
Vice President, CRM at
Peacock
November 2023 - Present
Customer Advisory Board Member at
Braze
October 2022 - Present
Customer Advisory Board Member at
Movable Ink
June 2021 - Present
Senior Director, CRM at
PeaCock B.V.
April 2021 - November 2023
Director, CRM at
Peacock
September 2019 - April 2021
Senior Manager, CRM at
Disney General Entertainment Content
January 2013 - January 2019
Manager, Business Insights at
DISNEY INTERACTIVE
January 2012 - January 2013
CRM Marketing Manager at
DISNEY INTERACTIVE
January 2010 - January 2012
Digital Marketing Specialist at
Optical Society Of America
January 2005 - January 2009
Annabella Goff
Education
Washington University in St. Louis, B.A.
January 2004
Frequently Asked Questions about Annabella Goff
What is Annabella Goff email address?
Annabella Goff's primary email address is *********@peacocktv.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Annabella Goff work for?
Annabella Goff is a Vice President, CRM at Braze, a company specializing in Prepackaged software.
Where Annabella Goff graduated from?
Annabella Goff holds a degree in Marketing And Film & Media Studies from Washington University in St. Louis.
How can I directly contact Annabella Goff?
To contact Annabella Goff directly, you can use the email address *********@peacocktv.com. Complete contact information is available upon registration with Muraena.
Who is Annabella Goff?
Annabella Goff is a seasoned CRM marketer with over 18 years of experience in multichannel direct marketing, specializing in customer acquisition and retention strategies. Currently serving as Vice President of CRM at Peacock, she has a proven track record of leveraging data analytics to enhance consumer engagement and drive brand loyalty. Annabella's extensive background includes leadership roles at major companies such as Disney and Movable Ink, where she managed teams to optimize customer touchpoints and marketing operations. Her expertise spans a wide array of marketing disciplines, including digital media management, email marketing, and customer journey mapping. Annabella is passionate about integrating innovative technologies into marketing strategies to improve user experience and engagement. She holds a Master’s degree in Communication Management from the University of Southern California and a Bachelor's degree in Marketing and Film & Media Studies from Washington University in St. Louis. Beyond her professional pursuits, Annabella is dedicated to mentoring emerging marketers and sharing insights on effective CRM practices.
Annabella`s contact details
*********@peacocktv.com
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