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Annie Soderstrom

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Annie Soderstrom

VP of Digital Product | SKIMS

Los Angeles, California, United States

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Annie Soderstrom

Summary

Annie Soderstrom is a dynamic VP of Digital Product at SKIMS, blending her expertise in apparel, fashion, and product development to drive innovation in the recreational vehicle industry. With a strong background in consumer product management, she excels at crafting product strategies that resonate with audiences across various sectors. Annie has held leadership roles in multiple companies, showcasing her ability to lead cross-functional teams and deliver results in fast-paced environments. Her educational background from prestigious institutions like Cornell University and the University of the Arts London underpins her creative and analytical skills. Passionate about e-commerce and growth, she leverages her experience in DTC, B2B, and SaaS products to enhance brand presence. Outside of her professional endeavors, she is known for her trend analysis acumen, which keeps her ahead in a competitive market.

General

Generalist

Technical Background

Leadership Experience

Moderate Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Annie Soderstrom

Work Experience

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VP of Digital Product at

SKIMS

August 2023 - Present

💼

Head of Product at

P00ls Inc

January 2021 - January 2023

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VP of Product at

FEVO

January 2022 - January 2023

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Director of Product at

Victoria's Secret Stores, LLC

January 2019 - January 2021

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Principal Product Manager at

Fohr

January 2017 - January 2019

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Director of Product at

Macy's

January 2012 - January 2017

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Frequently Asked Questions about Annie Soderstrom

What is Annie Soderstrom email address?

Annie Soderstrom's primary email address is *****@cornell.edu. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Annie Soderstrom work for?

Annie Soderstrom is a VP of Digital Product at SKIMS.

Where Annie Soderstrom graduated from?

Annie Soderstrom holds a degree in from Cornell University.

How can I directly contact Annie Soderstrom?

To contact Annie Soderstrom directly, you can use the email address *****@cornell.edu. Complete contact information is available upon registration with Muraena.

Who is Annie Soderstrom?

Annie Soderstrom is a dynamic VP of Digital Product at SKIMS, blending her expertise in apparel, fashion, and product development to drive innovation in the recreational vehicle industry. With a strong background in consumer product management, she excels at crafting product strategies that resonate with audiences across various sectors. Annie has held leadership roles in multiple companies, showcasing her ability to lead cross-functional teams and deliver results in fast-paced environments. Her educational background from prestigious institutions like Cornell University and the University of the Arts London underpins her creative and analytical skills. Passionate about e-commerce and growth, she leverages her experience in DTC, B2B, and SaaS products to enhance brand presence. Outside of her professional endeavors, she is known for her trend analysis acumen, which keeps her ahead in a competitive market.

Annie`s contact details

mail

*****@cornell.edu

****************@skims.com

Colleagues

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Paula Galperin

SVP of Merchandising

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Paul Hillen

VP, Performance Marketing

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Rob Thiessen

VP of Engineering

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Robert Norton

Chief Commercial Officer

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Tara Shanahan

SVP of Retail

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Lindsey Saroyan

VP of Product

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Julia Collier

Senior Vice President, Brand Marketing

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Kelly Lockhart

Senior Vice President Global Sourcing

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Colin Bennett

General Counsel, Chief Compliance Officer

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Devin Miller

Chief Technology Officer

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