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Anthony Abernathy
Anthony Abernathy
Sr. Director of Brand Communications - Originals and Basketball | University of Michigan Medical Center
Beaverton, Oregon, United States
Anthony Abernathy
Summary
Anthony Abernathy is a seasoned marketing professional with a strong focus on brand development and digital strategy in the sporting goods industry. As the VP of Team Communications and Brand Strategy for the Cleveland Cavaliers, he drives innovative marketing strategies that connect players and fans alike. With a rich history at Nike, he has led significant marketing initiatives that merge sports and culture, particularly in basketball. His academic background includes a master's degree in Human-Computer Interaction from the University of Michigan, which complements his technical expertise in user experience and digital marketing. Anthony's unique approach to growth hacking and brand management positions him as a forward-thinking leader in the industry. He is passionate about utilizing technology to enhance consumer engagement and believes in the power of collaboration to unlock potential. His mantra, "Negate negativity and embrace possibly," reflects his optimistic outlook and commitment to innovation.
Anthony Abernathy
Work Experience
Sr. Director of Brand Communications - Originals and Basketball at
adidas
May 2023 - Present
External Advisor at
University of Michigan Medical Center
August 2020 - Present
VP of Team Communications and Brand Strategy at
Cleveland Cavaliers
October 2021 - August 2023
Sr. Brand Director - Global Men's Perf (Basketball) // Disrupter, Consumer Advocate, User Experience at
Nike
December 2020 - October 2021
Sr. Brand Marketing Director - Nikebasketball at
Nike
October 2018 - November 2020
Sr Director - Brand & Digital at
SUPER HEROIC PTY LTD
December 2017 - September 2018
North America Marketing Director - Jordan Brand at
Nike
November 2014 - December 2017
Global Digital Marketing - Brand Innovations Leader at
Nike
August 2010 - October 2014
Global Basketball Digital Lead - Basketball & Training at
Nike
August 2007 - August 2010
US Digital Marketing Producer - Basketball & Football at
Nike
August 2005 - July 2007
Information Architect at
Qurate Retail Group, Inc.
January 2005 - August 2005
Anthony Abernathy
Education
University of Michigan - School of Information, Ms
January 2003 - January 2004
Florida A&M University, B.S.
January 1998 - January 2002
Frequently Asked Questions about Anthony Abernathy
What is Anthony Abernathy email address?
Anthony Abernathy's primary email address is *****************@nike.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Anthony Abernathy work for?
Anthony Abernathy is a Sr. Director of Brand Communications - Originals and Basketball at University of Michigan Medical Center, a company specializing in Other Ambulatory Health Care Services.
Where Anthony Abernathy graduated from?
Anthony Abernathy holds a degree in Human Computer Interaction from University of Michigan - School of Information.
How can I directly contact Anthony Abernathy?
To contact Anthony Abernathy directly, you can use the email address *****************@nike.com. Complete contact information is available upon registration with Muraena.
Who is Anthony Abernathy?
Anthony Abernathy is a seasoned marketing professional with a strong focus on brand development and digital strategy in the sporting goods industry. As the VP of Team Communications and Brand Strategy for the Cleveland Cavaliers, he drives innovative marketing strategies that connect players and fans alike. With a rich history at Nike, he has led significant marketing initiatives that merge sports and culture, particularly in basketball. His academic background includes a master's degree in Human-Computer Interaction from the University of Michigan, which complements his technical expertise in user experience and digital marketing. Anthony's unique approach to growth hacking and brand management positions him as a forward-thinking leader in the industry. He is passionate about utilizing technology to enhance consumer engagement and believes in the power of collaboration to unlock potential. His mantra, "Negate negativity and embrace possibly," reflects his optimistic outlook and commitment to innovation.
Anthony`s contact details
*****************@nike.com
**********@cavs.com
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