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Anthony Abernathy

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Anthony Abernathy

Sr. Director of Brand Communications - Originals and Basketball | University of Michigan Medical Center

Beaverton, Oregon, United States

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Anthony Abernathy

Summary

Anthony Abernathy is a seasoned marketing professional with a strong focus on brand development and digital strategy in the sporting goods industry. As the VP of Team Communications and Brand Strategy for the Cleveland Cavaliers, he drives innovative marketing strategies that connect players and fans alike. With a rich history at Nike, he has led significant marketing initiatives that merge sports and culture, particularly in basketball. His academic background includes a master's degree in Human-Computer Interaction from the University of Michigan, which complements his technical expertise in user experience and digital marketing. Anthony's unique approach to growth hacking and brand management positions him as a forward-thinking leader in the industry. He is passionate about utilizing technology to enhance consumer engagement and believes in the power of collaboration to unlock potential. His mantra, "Negate negativity and embrace possibly," reflects his optimistic outlook and commitment to innovation.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Startup Experience

Anthony Abernathy

Work Experience

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Sr. Director of Brand Communications - Originals and Basketball at

adidas

May 2023 - Present

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External Advisor at

University of Michigan Medical Center

August 2020 - Present

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VP of Team Communications and Brand Strategy at

Cleveland Cavaliers

October 2021 - August 2023

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Sr. Brand Director - Global Men's Perf (Basketball) // Disrupter, Consumer Advocate, User Experience at

Nike

December 2020 - October 2021

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Sr. Brand Marketing Director - Nikebasketball at

Nike

October 2018 - November 2020

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Sr Director - Brand & Digital at

SUPER HEROIC PTY LTD

December 2017 - September 2018

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North America Marketing Director - Jordan Brand at

Nike

November 2014 - December 2017

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Global Digital Marketing - Brand Innovations Leader at

Nike

August 2010 - October 2014

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Global Basketball Digital Lead - Basketball & Training at

Nike

August 2007 - August 2010

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US Digital Marketing Producer - Basketball & Football at

Nike

August 2005 - July 2007

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Information Architect at

Qurate Retail Group, Inc.

January 2005 - August 2005

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Anthony Abernathy

Education

University of Michigan - School of Information, Ms

January 2003 - January 2004

Florida A&M University, B.S.

January 1998 - January 2002

Frequently Asked Questions about Anthony Abernathy

What is Anthony Abernathy email address?

Anthony Abernathy's primary email address is *****************@nike.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Anthony Abernathy work for?

Anthony Abernathy is a Sr. Director of Brand Communications - Originals and Basketball at University of Michigan Medical Center, a company specializing in Other Ambulatory Health Care Services.

Where Anthony Abernathy graduated from?

Anthony Abernathy holds a degree in Human Computer Interaction from University of Michigan - School of Information.

How can I directly contact Anthony Abernathy?

To contact Anthony Abernathy directly, you can use the email address *****************@nike.com. Complete contact information is available upon registration with Muraena.

Who is Anthony Abernathy?

Anthony Abernathy is a seasoned marketing professional with a strong focus on brand development and digital strategy in the sporting goods industry. As the VP of Team Communications and Brand Strategy for the Cleveland Cavaliers, he drives innovative marketing strategies that connect players and fans alike. With a rich history at Nike, he has led significant marketing initiatives that merge sports and culture, particularly in basketball. His academic background includes a master's degree in Human-Computer Interaction from the University of Michigan, which complements his technical expertise in user experience and digital marketing. Anthony's unique approach to growth hacking and brand management positions him as a forward-thinking leader in the industry. He is passionate about utilizing technology to enhance consumer engagement and believes in the power of collaboration to unlock potential. His mantra, "Negate negativity and embrace possibly," reflects his optimistic outlook and commitment to innovation.

Anthony`s contact details

mail

*****************@nike.com

**********@cavs.com

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