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Anthony Key

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Anthony Key

VP Media Planning Strategy & Marketing Analytics BET Media Group (Paramount) | BET

New York, New York, United States

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Anthony Key

Summary

Anthony Key is a seasoned marketing professional with a wealth of experience in media planning and marketing analytics. As the VP of Media Planning Strategy at BET Media Group, he leverages his expertise in both digital and traditional marketing to craft comprehensive strategies for renowned brands. His career spans over two decades, during which he has successfully led multi-million dollar campaigns and developed innovative marketing solutions. Anthony is recognized for his leadership skills, having built and mentored award-winning teams. His passion for multicultural marketing and consumer insights has driven him to create impactful strategies that resonate with diverse audiences. Beyond his professional achievements, Anthony values respect and collaboration, believing that strong relationships are key to success in the industry. He is always eager to connect with others and share insights on media strategy, making him a valuable networker in his field.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Anthony Key

Work Experience

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VP Media Planning Strategy & Marketing Analytics BET Media Group (Paramount) at

BET

October 2023 - Present

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Head of Multicultural Marketing-Consumer Marketing at

Penguin Random House

September 2020 - October 2023

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Integrated Marketing Account Director (P&G, U.S. Army, Pearl Milling Company FKA Aunt Jemima) at

Egami Group, Inc.

September 2018 - September 2020

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Vice President- Media Strategy at

Tough Mudder

May 2016 - September 2018

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SVP, Integrated Communications (Ford/Lincoln, Colgate, The Home Depot, Amtrak, CVS/pharmacy) at

UWG

September 2008 - October 2015

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Director of Media Services (Pepsi, Johnson & Johnson, Royal Caribbean International) at

SHONEYS INC

January 2007 - August 2008

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VP, Associate Media Director (U.S. Cellular, Konami Digital Entertainment, PuntaCana Resort & Club) at

Grey

November 2003 - January 2007

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Media Supervisor (Nestle Waters North America, Berlex, Agilent Technologies) at

Universal McCann Worldwide, LLC

August 2000 - November 2003

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Media Planner (AT&T-Consumer Local Entry, Business Services, Broadband) at

Mec Uk

November 1999 - August 2000

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Media Planner/Senior Research Analyst (Helene Curtis, Qwest, Lever 2000) at

WUNDERMAN THOMPSON NZ LIMITED

June 1995 - October 1999

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Anthony Key

Education

New York University Stern School of Business, Bachelor Of Science (B.S.)

Frequently Asked Questions about Anthony Key

What is Anthony Key email address?

Anthony Key's primary email address is ***********@bet.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Anthony Key work for?

Anthony Key is a VP Media Planning Strategy & Marketing Analytics BET Media Group (Paramount) at BET, a company specializing in Amusement & recreation, nec.

Where Anthony Key graduated from?

Anthony Key holds a degree in Marketing from New York University Stern School of Business.

How can I directly contact Anthony Key?

To contact Anthony Key directly, you can use the email address ***********@bet.com. Complete contact information is available upon registration with Muraena.

Who is Anthony Key?

Anthony Key is a seasoned marketing professional with a wealth of experience in media planning and marketing analytics. As the VP of Media Planning Strategy at BET Media Group, he leverages his expertise in both digital and traditional marketing to craft comprehensive strategies for renowned brands. His career spans over two decades, during which he has successfully led multi-million dollar campaigns and developed innovative marketing solutions. Anthony is recognized for his leadership skills, having built and mentored award-winning teams. His passion for multicultural marketing and consumer insights has driven him to create impactful strategies that resonate with diverse audiences. Beyond his professional achievements, Anthony values respect and collaboration, believing that strong relationships are key to success in the industry. He is always eager to connect with others and share insights on media strategy, making him a valuable networker in his field.

Anthony`s contact details

mail

***********@bet.com

***********@bet.net

****@penguinrandomhouse.com

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