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Anthony Key
Anthony Key
VP Media Planning Strategy & Marketing Analytics BET Media Group (Paramount) | BET
New York, New York, United States
Anthony Key
Summary
Anthony Key is a seasoned marketing professional with a wealth of experience in media planning and marketing analytics. As the VP of Media Planning Strategy at BET Media Group, he leverages his expertise in both digital and traditional marketing to craft comprehensive strategies for renowned brands. His career spans over two decades, during which he has successfully led multi-million dollar campaigns and developed innovative marketing solutions. Anthony is recognized for his leadership skills, having built and mentored award-winning teams. His passion for multicultural marketing and consumer insights has driven him to create impactful strategies that resonate with diverse audiences. Beyond his professional achievements, Anthony values respect and collaboration, believing that strong relationships are key to success in the industry. He is always eager to connect with others and share insights on media strategy, making him a valuable networker in his field.
Anthony Key
Work Experience
VP Media Planning Strategy & Marketing Analytics BET Media Group (Paramount) at
BET
October 2023 - Present
Head of Multicultural Marketing-Consumer Marketing at
Penguin Random House
September 2020 - October 2023
Integrated Marketing Account Director (P&G, U.S. Army, Pearl Milling Company FKA Aunt Jemima) at
Egami Group, Inc.
September 2018 - September 2020
Vice President- Media Strategy at
Tough Mudder
May 2016 - September 2018
SVP, Integrated Communications (Ford/Lincoln, Colgate, The Home Depot, Amtrak, CVS/pharmacy) at
UWG
September 2008 - October 2015
Director of Media Services (Pepsi, Johnson & Johnson, Royal Caribbean International) at
SHONEYS INC
January 2007 - August 2008
VP, Associate Media Director (U.S. Cellular, Konami Digital Entertainment, PuntaCana Resort & Club) at
Grey
November 2003 - January 2007
Media Supervisor (Nestle Waters North America, Berlex, Agilent Technologies) at
Universal McCann Worldwide, LLC
August 2000 - November 2003
Media Planner (AT&T-Consumer Local Entry, Business Services, Broadband) at
Mec Uk
November 1999 - August 2000
Media Planner/Senior Research Analyst (Helene Curtis, Qwest, Lever 2000) at
WUNDERMAN THOMPSON NZ LIMITED
June 1995 - October 1999
Anthony Key
Education
New York University Stern School of Business, Bachelor Of Science (B.S.)
Frequently Asked Questions about Anthony Key
What is Anthony Key email address?
Anthony Key's primary email address is ***********@bet.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Anthony Key work for?
Anthony Key is a VP Media Planning Strategy & Marketing Analytics BET Media Group (Paramount) at BET, a company specializing in Amusement & recreation, nec.
Where Anthony Key graduated from?
Anthony Key holds a degree in Marketing from New York University Stern School of Business.
How can I directly contact Anthony Key?
To contact Anthony Key directly, you can use the email address ***********@bet.com. Complete contact information is available upon registration with Muraena.
Who is Anthony Key?
Anthony Key is a seasoned marketing professional with a wealth of experience in media planning and marketing analytics. As the VP of Media Planning Strategy at BET Media Group, he leverages his expertise in both digital and traditional marketing to craft comprehensive strategies for renowned brands. His career spans over two decades, during which he has successfully led multi-million dollar campaigns and developed innovative marketing solutions. Anthony is recognized for his leadership skills, having built and mentored award-winning teams. His passion for multicultural marketing and consumer insights has driven him to create impactful strategies that resonate with diverse audiences. Beyond his professional achievements, Anthony values respect and collaboration, believing that strong relationships are key to success in the industry. He is always eager to connect with others and share insights on media strategy, making him a valuable networker in his field.
Anthony`s contact details
***********@bet.com
***********@bet.net
****@penguinrandomhouse.com
Colleagues
President and Chief Executive Officer
Chief of Operations
Vice President Creative Director Brand Creative
EA for EVP/COO
Sr. Vice President, Scripted Programming
Vice President, Physical Production
Sr. Vice President of Talent and Casting, Original Programming
Senior Vice President, West Coast & Midwest Sales
VP, Financial Planning & Analysis
Vice President of Business and Legal Affairs