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April Crichlow

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April Crichlow

Chief Marketing Officer | Centrical

New York, New York, United States

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April Crichlow

Summary

April Crichlow is a seasoned Chief Marketing Officer with over two decades of experience in global marketing leadership, particularly in the high-tech sector. She has a remarkable track record with industry giants like SAP and is recognized for her entrepreneurial mindset combined with enterprise-level acumen. April excels in creating impactful marketing strategies that drive brand awareness and revenue growth, showcasing her ability to lead cross-functional teams effectively. She is a passionate advocate for diversity and inclusion in the workplace, having led initiatives that promote women's equality and sustainable business practices. April's leadership style is characterized by collaboration and a focus on customer-centric strategies, which has earned her accolades such as being named a Top 100 Minority Executive. She holds a B.A. in Communication & Marketing from Simon Fraser University and is actively involved in her community, serving on various boards and councils.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

April Crichlow

Work Experience

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Chief Marketing Officer at

Centrical

November 2021 - Present

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Chief Marketing Officer at

SAP

August 2020 - November 2021

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Vice President, Global Customer & Ecosystem Marketing, SAP Procurement Solutions at

SAP

April 2019 - August 2020

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Diversity and Inclusion Lead for SAP Ariba and SAP Fieldglass at

SAP

September 2017 - August 2020

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Vice President, Global Customer Marketing at

SAP

August 2018 - April 2019

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Head of Global Customer Marketing at

SAP

December 2017 - August 2018

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Head of Global Supplier Marketing at

SAP

June 2017 - December 2017

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Sr. Director, Global Indirect Channel Marketing at

SAP

March 2014 - June 2017

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Director, Global Multi-Channel Marketing at

SAP

February 2010 - February 2014

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Sr. Global Channel Marketing Manager at

SAP

March 2008 - February 2010

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Marketing Program Manager, Mid-Market at

SAP

June 2006 - March 2008

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Vertical Marketing Manager - Financial Services and Home Building at

Pivotal

March 2004 - June 2006

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Marketing Communications Manager at

Incognito Software Systems

May 2001 - March 2004

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April Crichlow

Education

Frequently Asked Questions about April Crichlow

What is April Crichlow email address?

April Crichlow's primary email address is *********@ana.net. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does April Crichlow work for?

April Crichlow is a Chief Marketing Officer at Centrical, a company specializing in Prepackaged software.

Where April Crichlow graduated from?

April Crichlow holds a degree in Marketing And Communications from Simon Fraser University.

How can I directly contact April Crichlow?

To contact April Crichlow directly, you can use the email address *********@ana.net. Complete contact information is available upon registration with Muraena.

Who is April Crichlow?

April Crichlow is a seasoned Chief Marketing Officer with over two decades of experience in global marketing leadership, particularly in the high-tech sector. She has a remarkable track record with industry giants like SAP and is recognized for her entrepreneurial mindset combined with enterprise-level acumen. April excels in creating impactful marketing strategies that drive brand awareness and revenue growth, showcasing her ability to lead cross-functional teams effectively. She is a passionate advocate for diversity and inclusion in the workplace, having led initiatives that promote women's equality and sustainable business practices. April's leadership style is characterized by collaboration and a focus on customer-centric strategies, which has earned her accolades such as being named a Top 100 Minority Executive. She holds a B.A. in Communication & Marketing from Simon Fraser University and is actively involved in her community, serving on various boards and councils.

April`s contact details

mail

*********@ana.net

**************@centrical.com

**************@sap.com

Colleagues

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Gal Rimon

CEO & Founder

Boaz Gordon

Vice President Customer Experience

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Hadas Kasher

Co-Founder

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Doron Neumann

Chief Technical Officer

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Daphne Saragosti

Chief Customer Officer

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Ella Davidson

The workshop for Effective Leadership through Mindfulness Practice

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Madeleine Freind

VP of Customer Success

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