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Arica Kress

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Arica Kress

VP of Consumer Marketing, Publisher & Mobile | Esports Engine

Columbus, Ohio, United States

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Arica Kress

Summary

Arica Kress is a seasoned marketing executive with extensive experience in the sports and esports industries. Currently serving as the VP of Consumer Marketing at ESL Faceit Group, she drives global marketing strategies and user engagement initiatives. Her career spans various leadership roles in notable organizations, including the U.S. Soccer Federation and Columbus Crew, where she has demonstrated a strong ability to enhance brand visibility and consumer interaction. Arica's work has garnered multiple awards, highlighting her innovative approach to marketing and community engagement. She is also an adjunct professor, sharing her expertise in esports management with the next generation of professionals. Beyond her professional achievements, Arica is passionate about fostering diversity in sports marketing, particularly within multicultural communities. Her strategic insights and leadership have positioned her as a key influencer in the evolving landscape of sports marketing.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Arica Kress

Work Experience

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VP of Consumer Marketing, Publisher & Mobile at

ESL FACEIT Group - EFG

January 2024 - Present

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VP of Digital & Brand Marketing at

Esports Engine

November 2021 - Present

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Adjunct Professor - Esports Management at

KENT STATE UNIVERSITY

August 2021 - January 2022

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Head of Strategic Partnerships at

Esports Engine

April 2020 - November 2021

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Event Consultant at

U.S. Soccer Federation

January 2020 - March 2020

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Vice President Marketing & Communications at

Columbus Crew Foundation

January 2016 - December 2019

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Event Consultant - Gold Cup 2019 at

CONCACAF

June 2019 - June 2019

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Event Producer - Gold Cup 2017 at

CONCACAF

July 2017 - July 2017

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Event Producer - Copa America Centenario at

Copa America 2016 Local Organizing Committee

June 2016 - June 2016

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Senior Director, Marketing & Communications at

Columbus Crew Foundation

December 2014 - December 2015

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Senior Director Marketing & Promotions at

Columbus Crew Foundation

January 2013 - December 2014

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Adjunct Professor at

Ohio Dominican University

January 2014 - May 2014

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Director Marketing & Promotions at

Columbus Crew Foundation

January 2007 - December 2012

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Assistant Director Marketing & Promotions at

Columbus Crew Foundation

September 2005 - December 2006

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Game-day Marketing & Promotions Staff at

Cleveland Browns

September 2001 - December 2006

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Director of Promotions at

Lake County Captains

September 2004 - September 2005

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Assistant Director, Merchandise at

Lake County Captains

September 2003 - September 2004

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Marketing & Sales Assistant at

Lake County Captains

September 2003 - September 2004

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Sports Court Coordinator at

International Childrens Games 2004 Greater Cleveland Sports Commission

May 2004 - August 2004

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Public Relations Assistant at

Lake County Captains

May 2003 - September 2003

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Coordinator, Pepsi Promotional Staff at

Akron Aeros

January 2002 - January 2003

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Rock-Squad Promotional Team Member at

Cleveland Rockers

June 2002 - August 2002

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Game-day Intern at

Akron Aeros

January 2001 - January 2002

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Arica Kress

Education

Kent State University, Graduate Bachelor Of Applied Science

Frequently Asked Questions about Arica Kress

What is Arica Kress email address?

Arica Kress's primary email address is ******@esportsengine.gg. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Arica Kress work for?

Arica Kress is a VP of Consumer Marketing, Publisher & Mobile at Esports Engine, a company specializing in Other Support Services.

Where Arica Kress graduated from?

Arica Kress holds a degree in Sports Management Major & Marketing Minor from Kent State University.

How can I directly contact Arica Kress?

To contact Arica Kress directly, you can use the email address ******@esportsengine.gg. Complete contact information is available upon registration with Muraena.

Who is Arica Kress?

Arica Kress is a seasoned marketing executive with extensive experience in the sports and esports industries. Currently serving as the VP of Consumer Marketing at ESL Faceit Group, she drives global marketing strategies and user engagement initiatives. Her career spans various leadership roles in notable organizations, including the U.S. Soccer Federation and Columbus Crew, where she has demonstrated a strong ability to enhance brand visibility and consumer interaction. Arica's work has garnered multiple awards, highlighting her innovative approach to marketing and community engagement. She is also an adjunct professor, sharing her expertise in esports management with the next generation of professionals. Beyond her professional achievements, Arica is passionate about fostering diversity in sports marketing, particularly within multicultural communities. Her strategic insights and leadership have positioned her as a key influencer in the evolving landscape of sports marketing.

Arica`s contact details

mail

******@esportsengine.gg

******@columbuscrewsc.com

Colleagues

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Ryan Thompson

CPO and Co-Founder

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Jon Curran

VP, Event Management

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