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Ashley Daisley

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Ashley Daisley

Vice President – Qualitative & Multicultural Insights | The Link Group

Washington, District of Columbia, United States

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Ashley Daisley

Summary

Ashley Daisley is a seasoned Vice President specializing in Multicultural Insights at The Link Group, where she champions diverse consumer engagement through qualitative research. With a robust background at Procter & Gamble and Amazon, she has honed her expertise in shopper insights, brand strategy, and multicultural marketing. Ashley's innovative approach has led to significant improvements in consumer understanding, driving successful omni-channel strategies across various brands. Her leadership not only fosters collaboration but also empowers junior researchers, reflecting her commitment to mentorship. Fluent in both Spanish and Japanese, she possesses a unique ability to bridge cultural gaps in consumer insights. Ashley is dedicated to promoting Diversity, Equity, Inclusion, and Belonging (DEI&B) within her organization and the broader community, making her a pivotal figure in the industry.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Ashley Daisley

Work Experience

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Vice President – Qualitative & Multicultural Insights at

The Link Group

April 2023 - Present

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Shopper Insights Senior Manager, Mkt Researcher III, Amazon Kitchen, Amazon Fresh Grocery - US at

Amazon

February 2022 - April 2023

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Campaign Manager at

Brandon Best For Dc State School Board Ward 6

June 2022 - December 2022

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Enterprise Analytics & Human Insights Senior Manager - US at

Procter & Gamble Company

May 2021 - January 2022

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Human Insights & Analytics, Senior Manager - US & Canada at

Procter & Gamble Company

April 2019 - June 2021

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Project Lead Highlights at

Procter & Gamble Company

July 2017 - April 2021

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Analytics & Insights, FEI and Global Operations Manager - NA, Latin America, EMEA, APAC at

Procter & Gamble Company

January 2018 - April 2019

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Analytics & Insights, Front-End Innovation Manager (FEI) - NA, Latin America, EMEA, APAC at

Procter & Gamble Company

February 2017 - January 2018

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Consumer & Market Knowledge Design Manager - US, Canada, and Latin America at

Procter & Gamble Company

June 2015 - February 2017

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Equality & Diversity Work (2013-2017) at

NAACP

January 2013 - January 2017

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Consumer & Market Knowledge Associate Design Manager - US, Latin America at

Procter & Gamble Company

August 2013 - June 2015

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Consumer & Market Knowledge End-to-End Associate Manager - US at

Procter & Gamble Company

June 2012 - August 2013

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Senior Thesis - Major Qualifying Project at

Worcester Polytechnic Institute

January 2012 - May 2012

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Entertainment Insights Coordinator at

Worcester Polytechnic Institute

January 2010 - May 2012

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Consumer Market Knowledge Intern, North America Beauty & Grooming at

Procter & Gamble Company

May 2011 - August 2011

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Consumer Strategy Workshop Participant at

Procter & Gamble Company

August 2010 - August 2010

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Ashley Daisley

Education

University of Cincinnati, Master Of Business Administration (M.B.A.)

January 2015 - January 2018

Worcester Polytechnic Institute, Bachelor Of Science

January 2008 - January 2012

Frequently Asked Questions about Ashley Daisley

What is Ashley Daisley email address?

Ashley Daisley's primary email address is ******@tlg.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Ashley Daisley work for?

Ashley Daisley is a Vice President – Qualitative & Multicultural Insights at The Link Group, a company specializing in Other Professional, Scientific, & Technical Services.

Where Ashley Daisley graduated from?

Ashley Daisley holds a degree in International Business from University of Cincinnati.

How can I directly contact Ashley Daisley?

To contact Ashley Daisley directly, you can use the email address ******@tlg.com. Complete contact information is available upon registration with Muraena.

Who is Ashley Daisley?

Ashley Daisley is a seasoned Vice President specializing in Multicultural Insights at The Link Group, where she champions diverse consumer engagement through qualitative research. With a robust background at Procter & Gamble and Amazon, she has honed her expertise in shopper insights, brand strategy, and multicultural marketing. Ashley's innovative approach has led to significant improvements in consumer understanding, driving successful omni-channel strategies across various brands. Her leadership not only fosters collaboration but also empowers junior researchers, reflecting her commitment to mentorship. Fluent in both Spanish and Japanese, she possesses a unique ability to bridge cultural gaps in consumer insights. Ashley is dedicated to promoting Diversity, Equity, Inclusion, and Belonging (DEI&B) within her organization and the broader community, making her a pivotal figure in the industry.

Ashley`s contact details

mail

******@tlg.com

**********@pg.com

********@wpi.edu

Colleagues

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Andrew Borum

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Michelle Hunt

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Lauren Yankes

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Morgan Sigler

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Sophie Hruza

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Jessica Wellman-Metcalf

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Bethany Black

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Denise Abatzis

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Raja Gupta

Managing Partner

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