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Ashley Kechter

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Ashley Kechter

Global Brand President, Fabletics | Fabletics

San Francisco, California, United States

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Ashley Kechter

Summary

Ashley Kechter is a seasoned Chief Executive with extensive experience in global merchandising and omni-channel consumer products, particularly in the apparel sector. Currently serving as Global Brand President at Fabletics, she has a proven track record of driving growth and innovation in multi-billion-dollar retail environments. With a strong background in change management and strategic planning, Ashley excels in developing effective merchandising strategies and optimizing inventory management. Her prior roles include leadership positions at Gap Inc. and RH, where she contributed to significant revenue growth and brand transformations. Ashley's diverse expertise spans e-commerce, product development, and customer engagement, making her a valuable asset in the competitive retail landscape. She is passionate about fostering inclusive environments and mentoring future leaders in the industry.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Ashley Kechter

Work Experience

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Global Brand President, Fabletics at

Fabletics

June 2023 - Present

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Advisory Board Member at

Singulart

November 2022 - Present

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President, Global Consumer Products at

Plby Group Inc And Honey Birdette

January 2022 - June 2023

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Chief Business Officer & GM, Global Banana Republic Factory Brand at

Banana Republic

January 2020 - January 2022

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SVP, Global Omni Inventory Management, Yield Management & Shared Services at

Gap, Inc.

January 2018 - January 2020

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Chief Merchandising Officer, GM & EVP (Omni Level Merchandising, IM, Sourcing, Visual, & Marketing) at

RH

January 2015 - January 2018

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Chief Inventory Officer & EVP - Planning, Allocation, Store Planning & Operations at

RH

January 2011 - January 2015

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Sr. Director, Men's Merchandise Planning at

Gap, Inc.

January 2009 - January 2011

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Director Gap Brand Store Planning & Logistics at

Gap, Inc.

January 2007 - January 2009

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Director Human Resources & Change Management at

Gap, Inc.

January 2007 - January 2007

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Strategy Director at

Gap, Inc.

January 2006 - January 2007

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Various roles: Planner up to Director level in Merchandising and Planning at

Gap, Inc.

August 2000 - January 2006

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Ashley Kechter

Education

California Polytechnic State University, San Luis Obispo, Bachelor's Degree

January 1996 - January 2000

Frequently Asked Questions about Ashley Kechter

What is Ashley Kechter email address?

Ashley Kechter's primary email address is **************@gap.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Ashley Kechter work for?

Ashley Kechter is a Global Brand President, Fabletics at Fabletics, a company specializing in Family clothing stores.

Where Ashley Kechter graduated from?

Ashley Kechter holds a degree in International Business And Economics from California Polytechnic State University, San Luis Obispo.

How can I directly contact Ashley Kechter?

To contact Ashley Kechter directly, you can use the email address **************@gap.com. Complete contact information is available upon registration with Muraena.

Who is Ashley Kechter?

Ashley Kechter is a seasoned Chief Executive with extensive experience in global merchandising and omni-channel consumer products, particularly in the apparel sector. Currently serving as Global Brand President at Fabletics, she has a proven track record of driving growth and innovation in multi-billion-dollar retail environments. With a strong background in change management and strategic planning, Ashley excels in developing effective merchandising strategies and optimizing inventory management. Her prior roles include leadership positions at Gap Inc. and RH, where she contributed to significant revenue growth and brand transformations. Ashley's diverse expertise spans e-commerce, product development, and customer engagement, making her a valuable asset in the competitive retail landscape. She is passionate about fostering inclusive environments and mentoring future leaders in the industry.

Ashley`s contact details

mail

**************@gap.com

**************@bananarepublic.com

********@fabletics.com

********@plbygroup.com

Colleagues

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Sue Collyns

Chief Financial Officer

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Greg Golovko

Chief Accounting Officer

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Ryan Heller

Chief Marketing Officer

Thomas Froehlke

Vice President Commercial Europe

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Tim Collins

Chief Technology Officer

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Kirsten Peterson

Chief Of Staff

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Lisi Martinez-Manriquez

Vice President, Scrubs

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Meera Bhatia

Board Member

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Melanie Cummings

Fabletics | VP, Product & Technology

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Kelli Dugan

Chief Merchandising & Design Officer

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