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Bailey Roy
Bailey Roy
Group Senior Vice President, Head of Research and Analytics | The GCI Group of Health Communications Companies
Boston, Massachusetts, United States
Bailey Roy
Summary
Bailey Roy is an accomplished insights professional with over a decade of experience in communications analytics and market research. Based in Boston, Massachusetts, she specializes in transforming data into actionable strategies for brands across various industries, including CPG and technology. As a Group Senior Vice President at The GCI Group, Bailey leads research and analytics initiatives that drive measurable results. Her expertise spans a wide range of areas, from social listening to consumer journey mapping, making her a sought-after consultant in the public relations sector. Recognized as one of PRWeek's Women to Watch in 2024, Bailey has also been awarded the AMEC Young Professional of the Year in 2018. She is passionate about leveraging data to optimize marketing campaigns and enhance brand performance, demonstrating a unique blend of analytical skills and creative thinking. With a commitment to continuous learning and professional growth, Bailey remains at the forefront of industry trends.
Bailey Roy
Work Experience
Group Senior Vice President, Head of Research and Analytics at
The GCI Group of Health Communications Companies
October 2023 - Present
Senior Vice President, Head of Research & Analytics at
GCI Health
October 2021 - November 2023
Vice President, Head of Analytics at
GCI Health
April 2020 - October 2021
Director, Analytics at
Ketchum
January 2018 - March 2020
Digital Research and Analytics - Senior Project Manager at
Ketchum
October 2015 - December 2017
Project Manager - Digital Research & Analytics at
Ketchum
October 2014 - September 2015
Account Executive - Measurement & Analytics at
Weber Shandwick
August 2013 - September 2014
Digital Consultant - Information Services Group at
Weber Shandwick Cmg
June 2012 - July 2013
Assistant Digital Associate - Information Services Group at
Weber Shandwick Cmg
June 2011 - June 2012
Social Media Specialist at
Stengel Communications
January 2011 - April 2011
Information Services Group at
Weber Shandwick
January 2010 - June 2010
Public Relations Assistant at
SHIFT Communications
January 2009 - June 2009
Bailey Roy
Education
Northeastern University, Bachelor Of Arts Degree
Frequently Asked Questions about Bailey Roy
What is Bailey Roy email address?
Bailey Roy's primary email address is **********@gcihealth.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Bailey Roy work for?
Bailey Roy is a Group Senior Vice President, Head of Research and Analytics at The GCI Group of Health Communications Companies.
Where Bailey Roy graduated from?
Bailey Roy holds a degree in Communication Studies; Media Studies from Northeastern University.
How can I directly contact Bailey Roy?
To contact Bailey Roy directly, you can use the email address **********@gcihealth.com. Complete contact information is available upon registration with Muraena.
Who is Bailey Roy?
Bailey Roy is an accomplished insights professional with over a decade of experience in communications analytics and market research. Based in Boston, Massachusetts, she specializes in transforming data into actionable strategies for brands across various industries, including CPG and technology. As a Group Senior Vice President at The GCI Group, Bailey leads research and analytics initiatives that drive measurable results. Her expertise spans a wide range of areas, from social listening to consumer journey mapping, making her a sought-after consultant in the public relations sector. Recognized as one of PRWeek's Women to Watch in 2024, Bailey has also been awarded the AMEC Young Professional of the Year in 2018. She is passionate about leveraging data to optimize marketing campaigns and enhance brand performance, demonstrating a unique blend of analytical skills and creative thinking. With a commitment to continuous learning and professional growth, Bailey remains at the forefront of industry trends.
Bailey`s contact details
**********@gcihealth.com
Colleagues
Managing Director
Global Chief People Officer (CPO), GCI Group
Global Chief Growth Officer
Group Senior Vice President, Thought Leadership Lead
Celebrity and Talent Integration Lead
Executive Vice President
Executive Director
Executive Vice President, U.S. Digital Team & Operations Lead and Washington D.C. Market Lead
Senior Vice President, Digital
Global Influence Lead