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Bailey Roy

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Bailey Roy

Group Senior Vice President, Head of Research and Analytics | The GCI Group of Health Communications Companies

Boston, Massachusetts, United States

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Bailey Roy

Summary

Bailey Roy is an accomplished insights professional with over a decade of experience in communications analytics and market research. Based in Boston, Massachusetts, she specializes in transforming data into actionable strategies for brands across various industries, including CPG and technology. As a Group Senior Vice President at The GCI Group, Bailey leads research and analytics initiatives that drive measurable results. Her expertise spans a wide range of areas, from social listening to consumer journey mapping, making her a sought-after consultant in the public relations sector. Recognized as one of PRWeek's Women to Watch in 2024, Bailey has also been awarded the AMEC Young Professional of the Year in 2018. She is passionate about leveraging data to optimize marketing campaigns and enhance brand performance, demonstrating a unique blend of analytical skills and creative thinking. With a commitment to continuous learning and professional growth, Bailey remains at the forefront of industry trends.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Bailey Roy

Work Experience

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Group Senior Vice President, Head of Research and Analytics at

The GCI Group of Health Communications Companies

October 2023 - Present

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Senior Vice President, Head of Research & Analytics at

GCI Health

October 2021 - November 2023

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Vice President, Head of Analytics at

GCI Health

April 2020 - October 2021

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Director, Analytics at

Ketchum

January 2018 - March 2020

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Digital Research and Analytics - Senior Project Manager at

Ketchum

October 2015 - December 2017

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Project Manager - Digital Research & Analytics at

Ketchum

October 2014 - September 2015

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Account Executive - Measurement & Analytics at

Weber Shandwick

August 2013 - September 2014

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Digital Consultant - Information Services Group at

Weber Shandwick Cmg

June 2012 - July 2013

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Assistant Digital Associate - Information Services Group at

Weber Shandwick Cmg

June 2011 - June 2012

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Social Media Specialist at

Stengel Communications

January 2011 - April 2011

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Information Services Group at

Weber Shandwick

January 2010 - June 2010

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Public Relations Assistant at

SHIFT Communications

January 2009 - June 2009

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Bailey Roy

Education

Northeastern University, Bachelor Of Arts Degree

Frequently Asked Questions about Bailey Roy

What is Bailey Roy email address?

Bailey Roy's primary email address is **********@gcihealth.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Bailey Roy work for?

Bailey Roy is a Group Senior Vice President, Head of Research and Analytics at The GCI Group of Health Communications Companies.

Where Bailey Roy graduated from?

Bailey Roy holds a degree in Communication Studies; Media Studies from Northeastern University.

How can I directly contact Bailey Roy?

To contact Bailey Roy directly, you can use the email address **********@gcihealth.com. Complete contact information is available upon registration with Muraena.

Who is Bailey Roy?

Bailey Roy is an accomplished insights professional with over a decade of experience in communications analytics and market research. Based in Boston, Massachusetts, she specializes in transforming data into actionable strategies for brands across various industries, including CPG and technology. As a Group Senior Vice President at The GCI Group, Bailey leads research and analytics initiatives that drive measurable results. Her expertise spans a wide range of areas, from social listening to consumer journey mapping, making her a sought-after consultant in the public relations sector. Recognized as one of PRWeek's Women to Watch in 2024, Bailey has also been awarded the AMEC Young Professional of the Year in 2018. She is passionate about leveraging data to optimize marketing campaigns and enhance brand performance, demonstrating a unique blend of analytical skills and creative thinking. With a commitment to continuous learning and professional growth, Bailey remains at the forefront of industry trends.

Bailey`s contact details

mail

**********@gcihealth.com

Colleagues

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Alexandra Canale

Managing Director

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Nesa Johnson

Global Chief People Officer (CPO), GCI Group

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Eleanor Petigrow

Global Chief Growth Officer

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Kathleen Reynolds

Group Senior Vice President, Thought Leadership Lead

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Elisia Canna

Celebrity and Talent Integration Lead

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Lilit Bargar

Executive Vice President

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Heather Grant

Executive Director

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Joe Malunda

Executive Vice President, U.S. Digital Team & Operations Lead and Washington D.C. Market Lead

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Jennifer Mackie

Senior Vice President, Digital

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Michael Cree

Global Influence Lead

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