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Barb Edson

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Barb Edson

EVP and Chief Marketing Officer CDK Global | CDK Global

California, United States

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Barb Edson

Summary

Barb Edson is a seasoned marketing executive with extensive experience in product and solution marketing, particularly within the SaaS and digital marketing sectors. Currently serving as the Chief Marketing Officer at CDK Global, she has a proven track record of driving go-to-market strategies and business development initiatives. Barb's previous roles include senior leadership positions at Optum and Microsoft, where she was instrumental in shaping market strategies for innovative technologies such as Azure IoT and Dynamics 365. She has a strong background in building strategic alliances and managing cross-functional teams, showcasing her ability to navigate complex organizational landscapes. With a Bachelor of Business Administration from North Dakota State University and participation in elite leadership programs, Barb combines academic rigor with practical expertise. Her passion for technology and marketing continues to drive her career forward, making her a key player in the industry.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Barb Edson

Work Experience

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EVP and Chief Marketing Officer CDK Global at

CDK Global

February 2021 - Present

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CMO, OptumInsight and Market Segments at

UnitedHealth Group

January 2018 - January 2020

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Senior Vice President, Product and Segment Marketing at

UnitedHealth Group

October 2016 - July 2018

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General Manager, Business Applications and Data Analytics Product Marketing at

Microsoft Corporation

February 2016 - October 2016

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General Manager, Data Platform, AI, IoT and Industry Product Marketing at

Microsoft Corporation

November 2014 - February 2016

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General Manager IoT Cloud Services and Windows Embedded Marketing at

Microsoft Corporation

March 2012 - November 2014

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Senior Director, Windows Embedded Marketing, Business Development and Enterprise Sales at

Microsoft Corporation

July 2011 - March 2012

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Senior Director & Chief of Staff, Microsoft Business Division at

Microsoft Corporation

July 2009 - July 2011

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Senior Director, Product Marketing Microsoft Dynamics at

Microsoft Corporation

March 2005 - July 2009

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Product Strategy, Peoplesoft Small and Medium Business (SMB) at

Oracle

January 2004 - January 2005

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Head of Industry and Solutions Marketing at

Escalate

January 2000 - January 2003

💼

Director of Product Management at

Great Plains Software

January 1990 - January 1999

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Barb Edson

Education

UHG GMP (Executive Leadership Program)

January 2019

Microsoft Bench Program

January 2007 - January 2009

North Dakota State University, Bachelor Of Business Administration - Bba

Frequently Asked Questions about Barb Edson

What is Barb Edson email address?

Barb Edson's primary email address is **@uhc.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Barb Edson work for?

Barb Edson is a EVP and Chief Marketing Officer CDK Global at CDK Global, a company specializing in Prepackaged software.

Where Barb Edson graduated from?

Barb Edson holds a degree in -1 Year Leadership Program For Top Talent With Guest Professors From Stanford And Industry from UHG GMP (Executive Leadership Program) .

How can I directly contact Barb Edson?

To contact Barb Edson directly, you can use the email address **@uhc.com. Complete contact information is available upon registration with Muraena.

Who is Barb Edson?

Barb Edson is a seasoned marketing executive with extensive experience in product and solution marketing, particularly within the SaaS and digital marketing sectors. Currently serving as the Chief Marketing Officer at CDK Global, she has a proven track record of driving go-to-market strategies and business development initiatives. Barb's previous roles include senior leadership positions at Optum and Microsoft, where she was instrumental in shaping market strategies for innovative technologies such as Azure IoT and Dynamics 365. She has a strong background in building strategic alliances and managing cross-functional teams, showcasing her ability to navigate complex organizational landscapes. With a Bachelor of Business Administration from North Dakota State University and participation in elite leadership programs, Barb combines academic rigor with practical expertise. Her passion for technology and marketing continues to drive her career forward, making her a key player in the industry.

Barb`s contact details

mail

**@uhc.com

**@cdkglobal.com

******@microsoft.com

**********@optum.com

Colleagues

Ganesh Ramanan

VP, Engineering

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Robert Karp

Managing Partner

Ted Valenti

VP Sales

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Kyle Wilke

Manager, Professional Services

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Mike Sailor

SVP Sales - OEM

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Mike Morsch

Vice President Global Procurement & Supply Chain

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Laura Yates

Indiana Institute of Technology

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Sandeep Kumar Jain

VP of Engineering & Managing Director - India

Neil Fairfield

Vice President, Corporate Controller and Chief Accounting Officer

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Scott Herbers

EVP, Chief Revenue Officer

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