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Barb Edson
Barb Edson
EVP and Chief Marketing Officer CDK Global | CDK Global
California, United States
Barb Edson
Summary
Barb Edson is a seasoned marketing executive with extensive experience in product and solution marketing, particularly within the SaaS and digital marketing sectors. Currently serving as the Chief Marketing Officer at CDK Global, she has a proven track record of driving go-to-market strategies and business development initiatives. Barb's previous roles include senior leadership positions at Optum and Microsoft, where she was instrumental in shaping market strategies for innovative technologies such as Azure IoT and Dynamics 365. She has a strong background in building strategic alliances and managing cross-functional teams, showcasing her ability to navigate complex organizational landscapes. With a Bachelor of Business Administration from North Dakota State University and participation in elite leadership programs, Barb combines academic rigor with practical expertise. Her passion for technology and marketing continues to drive her career forward, making her a key player in the industry.
Barb Edson
Work Experience
EVP and Chief Marketing Officer CDK Global at
CDK Global
February 2021 - Present
CMO, OptumInsight and Market Segments at
UnitedHealth Group
January 2018 - January 2020
Senior Vice President, Product and Segment Marketing at
UnitedHealth Group
October 2016 - July 2018
General Manager, Business Applications and Data Analytics Product Marketing at
Microsoft Corporation
February 2016 - October 2016
General Manager, Data Platform, AI, IoT and Industry Product Marketing at
Microsoft Corporation
November 2014 - February 2016
General Manager IoT Cloud Services and Windows Embedded Marketing at
Microsoft Corporation
March 2012 - November 2014
Senior Director, Windows Embedded Marketing, Business Development and Enterprise Sales at
Microsoft Corporation
July 2011 - March 2012
Senior Director & Chief of Staff, Microsoft Business Division at
Microsoft Corporation
July 2009 - July 2011
Senior Director, Product Marketing Microsoft Dynamics at
Microsoft Corporation
March 2005 - July 2009
Product Strategy, Peoplesoft Small and Medium Business (SMB) at
Oracle
January 2004 - January 2005
Head of Industry and Solutions Marketing at
Escalate
January 2000 - January 2003
Director of Product Management at
Great Plains Software
January 1990 - January 1999
Barb Edson
Education
UHG GMP (Executive Leadership Program)
January 2019
Microsoft Bench Program
January 2007 - January 2009
North Dakota State University, Bachelor Of Business Administration - Bba
Frequently Asked Questions about Barb Edson
What is Barb Edson email address?
Barb Edson's primary email address is **@uhc.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Barb Edson work for?
Barb Edson is a EVP and Chief Marketing Officer CDK Global at CDK Global, a company specializing in Prepackaged software.
Where Barb Edson graduated from?
Barb Edson holds a degree in -1 Year Leadership Program For Top Talent With Guest Professors From Stanford And Industry from UHG GMP (Executive Leadership Program) .
How can I directly contact Barb Edson?
To contact Barb Edson directly, you can use the email address **@uhc.com. Complete contact information is available upon registration with Muraena.
Who is Barb Edson?
Barb Edson is a seasoned marketing executive with extensive experience in product and solution marketing, particularly within the SaaS and digital marketing sectors. Currently serving as the Chief Marketing Officer at CDK Global, she has a proven track record of driving go-to-market strategies and business development initiatives. Barb's previous roles include senior leadership positions at Optum and Microsoft, where she was instrumental in shaping market strategies for innovative technologies such as Azure IoT and Dynamics 365. She has a strong background in building strategic alliances and managing cross-functional teams, showcasing her ability to navigate complex organizational landscapes. With a Bachelor of Business Administration from North Dakota State University and participation in elite leadership programs, Barb combines academic rigor with practical expertise. Her passion for technology and marketing continues to drive her career forward, making her a key player in the industry.
Barb`s contact details
**@uhc.com
**@cdkglobal.com
******@microsoft.com
**********@optum.com
Colleagues
VP, Engineering
Managing Partner
VP Sales
Manager, Professional Services
SVP Sales - OEM
Vice President Global Procurement & Supply Chain
Indiana Institute of Technology
VP of Engineering & Managing Director - India
Vice President, Corporate Controller and Chief Accounting Officer
EVP, Chief Revenue Officer