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Barbara Mcfarland

Barbara Mcfarland

SVP | Nielsen Media Research

City of New Rochelle, New York, United States

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Barbara Mcfarland

Summary

Barbara Mcfarland is an accomplished Senior Vice President at Nielsen Media Research, with a robust background in advertising and analytics. With over 25 years of experience in market research, she has honed her skills in audience measurement and consumer insights, making her a key player in the industry. Barbara's career trajectory showcases her ability to adapt to various roles, including significant leadership positions at Scarborough Research and Arbitron. Her expertise spans across strategic planning and quantitative research, reflecting a deep understanding of market dynamics. A graduate of Emory & Henry University, she has consistently contributed to her field through her innovative approaches to data analysis. Barbara's passion for media research drives her commitment to delivering actionable insights that influence advertising strategies. Her extensive experience in both corporate and market research environments positions her as a thought leader in her domain. She is known for her ability to navigate complex challenges and foster collaboration within teams.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Consulting Experience

Barbara Mcfarland

Work Experience

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SVP at

The Nielsen

January 1996 - Present

company logo

SVP at

Nielsen Media Research

Present

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VP Sales at

Nielsen Local

January 1996 - January 2000

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VP Sales and Marketing at

Arbitron

January 1976 - January 1994

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Barbara Mcfarland

Education

Emory & Henry University

January 1970 - January 1971

Frequently Asked Questions about Barbara Mcfarland

What is Barbara Mcfarland email address?

Barbara Mcfarland's primary email address is *****************@nielsen.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Barbara Mcfarland work for?

Barbara Mcfarland is a SVP at Nielsen Media Research, a company specializing in Market Research.

Where Barbara Mcfarland graduated from?

Barbara Mcfarland holds a degree in from Emory & Henry University.

How can I directly contact Barbara Mcfarland?

To contact Barbara Mcfarland directly, you can use the email address *****************@nielsen.com. Complete contact information is available upon registration with Muraena.

Who is Barbara Mcfarland?

Barbara Mcfarland is an accomplished Senior Vice President at Nielsen Media Research, with a robust background in advertising and analytics. With over 25 years of experience in market research, she has honed her skills in audience measurement and consumer insights, making her a key player in the industry. Barbara's career trajectory showcases her ability to adapt to various roles, including significant leadership positions at Scarborough Research and Arbitron. Her expertise spans across strategic planning and quantitative research, reflecting a deep understanding of market dynamics. A graduate of Emory & Henry University, she has consistently contributed to her field through her innovative approaches to data analysis. Barbara's passion for media research drives her commitment to delivering actionable insights that influence advertising strategies. Her extensive experience in both corporate and market research environments positions her as a thought leader in her domain. She is known for her ability to navigate complex challenges and foster collaboration within teams.

Barbara`s contact details

mail

*****************@nielsen.com

*****************@nielsenmedia.com

Colleagues

Gary Finch

VP Product Management

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Natalie Kahn

Vice President

Bente Røe Paulsen

Board member

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Claudine Sokol

Vice President, Client Solutions

Ed Denicola

VP, Business Development, NHI

Jackie Bergeron

VP Local Insights

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Jenny Butler

VP, Client/Sample Management

Tricia Dignam

VP-Sales and Marketing

Velavan Subramaniam

Vice President

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Victor Vazquez

Executive Director PR Media

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