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Barbara Mcfarland
Barbara Mcfarland
SVP | Nielsen Media Research
City of New Rochelle, New York, United States
Barbara Mcfarland
Summary
Barbara Mcfarland is an accomplished Senior Vice President at Nielsen Media Research, with a robust background in advertising and analytics. With over 25 years of experience in market research, she has honed her skills in audience measurement and consumer insights, making her a key player in the industry. Barbara's career trajectory showcases her ability to adapt to various roles, including significant leadership positions at Scarborough Research and Arbitron. Her expertise spans across strategic planning and quantitative research, reflecting a deep understanding of market dynamics. A graduate of Emory & Henry University, she has consistently contributed to her field through her innovative approaches to data analysis. Barbara's passion for media research drives her commitment to delivering actionable insights that influence advertising strategies. Her extensive experience in both corporate and market research environments positions her as a thought leader in her domain. She is known for her ability to navigate complex challenges and foster collaboration within teams.
Barbara Mcfarland
Work Experience
SVP at
The Nielsen
January 1996 - Present
SVP at
Nielsen Media Research
Present
VP Sales at
Nielsen Local
January 1996 - January 2000
VP Sales and Marketing at
Arbitron
January 1976 - January 1994
Barbara Mcfarland
Education
Emory & Henry University
January 1970 - January 1971
Frequently Asked Questions about Barbara Mcfarland
What is Barbara Mcfarland email address?
Barbara Mcfarland's primary email address is *****************@nielsen.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Barbara Mcfarland work for?
Barbara Mcfarland is a SVP at Nielsen Media Research, a company specializing in Market Research.
Where Barbara Mcfarland graduated from?
Barbara Mcfarland holds a degree in from Emory & Henry University.
How can I directly contact Barbara Mcfarland?
To contact Barbara Mcfarland directly, you can use the email address *****************@nielsen.com. Complete contact information is available upon registration with Muraena.
Who is Barbara Mcfarland?
Barbara Mcfarland is an accomplished Senior Vice President at Nielsen Media Research, with a robust background in advertising and analytics. With over 25 years of experience in market research, she has honed her skills in audience measurement and consumer insights, making her a key player in the industry. Barbara's career trajectory showcases her ability to adapt to various roles, including significant leadership positions at Scarborough Research and Arbitron. Her expertise spans across strategic planning and quantitative research, reflecting a deep understanding of market dynamics. A graduate of Emory & Henry University, she has consistently contributed to her field through her innovative approaches to data analysis. Barbara's passion for media research drives her commitment to delivering actionable insights that influence advertising strategies. Her extensive experience in both corporate and market research environments positions her as a thought leader in her domain. She is known for her ability to navigate complex challenges and foster collaboration within teams.
Barbara`s contact details
*****************@nielsen.com
*****************@nielsenmedia.com
Colleagues
VP Product Management
Vice President
Board member
Vice President, Client Solutions
VP, Business Development, NHI
VP Local Insights
VP, Client/Sample Management
VP-Sales and Marketing
Vice President
Executive Director PR Media