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Barbara Rhoden
Barbara Rhoden
Chief Brand and Marketing Officer | CINQCARE
Washington, District of Columbia, United States
Barbara Rhoden
Summary
Barbara Rhoden is a dynamic Chief Marketing Officer with a PhD in Chemistry and extensive experience in transforming healthcare through innovative marketing strategies. Her career spans prestigious roles at global companies such as GE Healthcare and Siemens Healthineers, and she has successfully navigated both corporate and startup environments. Barbara is passionate about women's health and has a proven track record of leveraging digital marketing to enhance brand visibility and engage diverse audiences. Her strategic insights are complemented by her strong advocacy for board leadership, having honed her skills through programs at Harvard and Wharton. With a unique blend of technical expertise and business acumen, she is dedicated to driving impactful change in the healthcare sector. Barbara's approach combines creative storytelling with actionable strategies, making her a sought-after leader in her field. She is also an active member of Chief, a network aimed at empowering women leaders.
Barbara Rhoden
Work Experience
Chief Brand and Marketing Officer at
CINQCARE
July 2024 - Present
Chief Marketing Officer in Residence at
Hirsch Leatherwood
November 2023 - Present
Member at
Chief
June 2022 - Present
Chief Marketing Officer at
Primasun
December 2021 - November 2023
Vice President of Marketing, Advanced Therapies at
Siemens Healthineers
February 2020 - January 2022
Director of Marketing & Sales, Women’s Health - US & Canada at
GE HealthCare
November 2016 - February 2020
Interventional Advanced Clinical Solutions Leader at
GE HealthCare
March 2015 - November 2016
Region Product Marketing Leader at
GE HealthCare
January 2013 - March 2015
Global Navigation Segment Leader at
GE HealthCare
March 2011 - January 2013
Manager, Healthcare Transformation at
GE HealthCare
January 2009 - April 2011
Global Service Technology Manager at
GE HealthCare
July 2006 - January 2009
Six Sigma Black Belt Leader at
DuPont
January 2005 - January 2006
Manager, Manufacturing Quality Laboratory at
DuPont
January 2003 - January 2005
Technology Manager at
DuPont
January 2001 - January 2003
Research Chemist at
DuPont
January 1998 - January 2001
Barbara Rhoden
Education
Penn State University, Doctor Of Philosophy - Phd
Howard University, Bachelor Of Science - Bs
GE Crotonville
Frequently Asked Questions about Barbara Rhoden
What company does Barbara Rhoden work for?
Barbara Rhoden is a Chief Brand and Marketing Officer at CINQCARE.
Where Barbara Rhoden graduated from?
Barbara Rhoden holds a degree in Analytical Chemistry from Penn State University.
Who is Barbara Rhoden?
Barbara Rhoden is a dynamic Chief Marketing Officer with a PhD in Chemistry and extensive experience in transforming healthcare through innovative marketing strategies. Her career spans prestigious roles at global companies such as GE Healthcare and Siemens Healthineers, and she has successfully navigated both corporate and startup environments. Barbara is passionate about women's health and has a proven track record of leveraging digital marketing to enhance brand visibility and engage diverse audiences. Her strategic insights are complemented by her strong advocacy for board leadership, having honed her skills through programs at Harvard and Wharton. With a unique blend of technical expertise and business acumen, she is dedicated to driving impactful change in the healthcare sector. Barbara's approach combines creative storytelling with actionable strategies, making her a sought-after leader in her field. She is also an active member of Chief, a network aimed at empowering women leaders.
Barbara`s contact details
Colleagues
Chief People Officer
VP Operations and Special Projects NY
President, AI (Office of the CEO)
Vice President Human Resources