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Barbara Rhoden

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Barbara Rhoden

Chief Brand and Marketing Officer | CINQCARE

Washington, District of Columbia, United States

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Barbara Rhoden

Summary

Barbara Rhoden is a dynamic Chief Marketing Officer with a PhD in Chemistry and extensive experience in transforming healthcare through innovative marketing strategies. Her career spans prestigious roles at global companies such as GE Healthcare and Siemens Healthineers, and she has successfully navigated both corporate and startup environments. Barbara is passionate about women's health and has a proven track record of leveraging digital marketing to enhance brand visibility and engage diverse audiences. Her strategic insights are complemented by her strong advocacy for board leadership, having honed her skills through programs at Harvard and Wharton. With a unique blend of technical expertise and business acumen, she is dedicated to driving impactful change in the healthcare sector. Barbara's approach combines creative storytelling with actionable strategies, making her a sought-after leader in her field. She is also an active member of Chief, a network aimed at empowering women leaders.

General

Generalist

Technical Background

Leadership Experience

Moderate Tenure

Professional interests

Leadership Development

Innovation

Emerging Technologies

Organisational experience

Corporate Experience

Startup Experience

Barbara Rhoden

Work Experience

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Chief Brand and Marketing Officer at

CINQCARE

July 2024 - Present

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Chief Marketing Officer in Residence at

Hirsch Leatherwood

November 2023 - Present

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Member at

Chief

June 2022 - Present

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Chief Marketing Officer at

Primasun

December 2021 - November 2023

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Vice President of Marketing, Advanced Therapies at

Siemens Healthineers

February 2020 - January 2022

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Director of Marketing & Sales, Women’s Health - US & Canada at

GE HealthCare

November 2016 - February 2020

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Interventional Advanced Clinical Solutions Leader at

GE HealthCare

March 2015 - November 2016

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Region Product Marketing Leader at

GE HealthCare

January 2013 - March 2015

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Global Navigation Segment Leader at

GE HealthCare

March 2011 - January 2013

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Manager, Healthcare Transformation at

GE HealthCare

January 2009 - April 2011

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Global Service Technology Manager at

GE HealthCare

July 2006 - January 2009

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Six Sigma Black Belt Leader at

DuPont

January 2005 - January 2006

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Manager, Manufacturing Quality Laboratory at

DuPont

January 2003 - January 2005

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Technology Manager at

DuPont

January 2001 - January 2003

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Research Chemist at

DuPont

January 1998 - January 2001

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Barbara Rhoden

Education

Penn State University, Doctor Of Philosophy - Phd

Howard University, Bachelor Of Science - Bs

GE Crotonville

Frequently Asked Questions about Barbara Rhoden

What company does Barbara Rhoden work for?

Barbara Rhoden is a Chief Brand and Marketing Officer at CINQCARE.

Where Barbara Rhoden graduated from?

Barbara Rhoden holds a degree in Analytical Chemistry from Penn State University.

Who is Barbara Rhoden?

Barbara Rhoden is a dynamic Chief Marketing Officer with a PhD in Chemistry and extensive experience in transforming healthcare through innovative marketing strategies. Her career spans prestigious roles at global companies such as GE Healthcare and Siemens Healthineers, and she has successfully navigated both corporate and startup environments. Barbara is passionate about women's health and has a proven track record of leveraging digital marketing to enhance brand visibility and engage diverse audiences. Her strategic insights are complemented by her strong advocacy for board leadership, having honed her skills through programs at Harvard and Wharton. With a unique blend of technical expertise and business acumen, she is dedicated to driving impactful change in the healthcare sector. Barbara's approach combines creative storytelling with actionable strategies, making her a sought-after leader in her field. She is also an active member of Chief, a network aimed at empowering women leaders.

Barbara`s contact details

Colleagues

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Coleen Collins

Chief People Officer

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Lou Santiago

VP Operations and Special Projects NY

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Jonathan Hart

President, AI (Office of the CEO)

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Melissa Frederick

Vice President Human Resources

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