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Barry Richards

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Barry Richards

VP Global Strategy | Transmission

United Kingdom

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Barry Richards

Summary

Barry Richards is a seasoned VP Global Strategy at Transmission London, specializing in B2B marketing strategies with over 25 years of experience. He has a proven track record in Account Based Marketing (ABM), where he has played a pivotal role in establishing the agency's ABM planning and insights functions. Barry's expertise encompasses a wide array of marketing disciplines, including digital strategy, lead generation, and integrated marketing. His leadership experience is complemented by a strong focus on utilizing data and customer data platforms (CDPs) to enhance marketing insights and organizational alignment. Barry's educational background in Biology and Society & Government from Aston University adds a unique perspective to his strategic approach. He is passionate about driving innovative marketing solutions that foster collaboration between sales and marketing teams. Outside of work, Barry enjoys exploring the natural beauty of the UK, as reflected in his choice of background picture from Snowdonia.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Barry Richards

Work Experience

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VP Global Strategy at

Transmission

March 2022 - Present

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Strategy & Planning Director at

Transmission

May 2018 - April 2022

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Planning Director at

Pulse Comms

July 2017 - May 2018

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Head of Strategy & Insight at

McDonald Butler

April 2011 - July 2017

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Director at

Enterprise Mobility Network

August 2011 - October 2013

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Senior Account Manager at

McDonald Butler

April 2009 - April 2011

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Planning Director at

Publicis

January 2009 - March 2010

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Senior Planner at

Publicis

April 2008 - January 2009

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Strategy and Analytics Manager at

Publicis

April 2007 - January 2008

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Marketing Manager at

Modem Media

October 2005 - January 2007

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Online Communities Manager at

Microsoft

November 1995 - August 2004

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Barry Richards

Education

Aston University, Bsc Hons

January 1990 - January 1994

Frequently Asked Questions about Barry Richards

What is Barry Richards email address?

Barry Richards's primary email address is ******@pulsecomms.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Barry Richards work for?

Barry Richards is a VP Global Strategy at Transmission, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Barry Richards graduated from?

Barry Richards holds a degree in Biology/Society & Government from Aston University.

How can I directly contact Barry Richards?

To contact Barry Richards directly, you can use the email address ******@pulsecomms.com. Complete contact information is available upon registration with Muraena.

Who is Barry Richards?

Barry Richards is a seasoned VP Global Strategy at Transmission London, specializing in B2B marketing strategies with over 25 years of experience. He has a proven track record in Account Based Marketing (ABM), where he has played a pivotal role in establishing the agency's ABM planning and insights functions. Barry's expertise encompasses a wide array of marketing disciplines, including digital strategy, lead generation, and integrated marketing. His leadership experience is complemented by a strong focus on utilizing data and customer data platforms (CDPs) to enhance marketing insights and organizational alignment. Barry's educational background in Biology and Society & Government from Aston University adds a unique perspective to his strategic approach. He is passionate about driving innovative marketing solutions that foster collaboration between sales and marketing teams. Outside of work, Barry enjoys exploring the natural beauty of the UK, as reflected in his choice of background picture from Snowdonia.

Barry`s contact details

mail

******@pulsecomms.com

******@transmissionagency.com

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