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Barry Saunders

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Barry Saunders

SVP | Strategy – Membership – Programs | YMCA of Greater Richmond

Richmond, Virginia, United States

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Barry Saunders

Summary

Barry Saunders is an accomplished leader in the field of brand strategy and marketing, currently serving as the Senior Vice President of Strategy at the YMCA of Greater Richmond. With over three decades of experience, he has cultivated a diverse skill set that includes brand activation, innovation consulting, and leadership development. Barry's journey began with a strong academic foundation in English Literature, which has contributed to his exceptional communication skills. His career trajectory has seen him transition from educational roles at John Tyler Community College to high-impact consulting positions at firms like Prophet and Joe Smith. Barry is passionate about experiential learning and engaging communities through effective branding and strategic initiatives. He is known for his public speaking prowess and his commitment to fostering growth within organizations. His strategic insights have been instrumental in shaping membership and program strategies that resonate with diverse audiences.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Emerging Technologies

Organisational experience

Corporate Experience

Consulting Experience

Non-Profit Experience

Barry Saunders

Work Experience

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SVP | Strategy – Membership – Programs at

YMCA of Greater Richmond

October 2021 - Present

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Principal at

Joe Smith | Brand Consultancy

October 2013 - December 2021

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Partner at

Prophet

January 2009 - January 2013

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Senior Consultant at

Prophet

January 2006 - December 2009

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Financial Advisor at

Corebridge Financial

January 2002 - January 2006

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Director of Marketing, Membership & Aquatics at

YMCA of Greater Richmond

January 1998 - January 2002

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Director of Communications & Assistant to the President at

Brightpoint Community College

January 1989 - January 1998

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Barry Saunders

Education

University of Maryland, Master Of Arts - Ma

January 1982 - January 1984

James Madison University, Bachelor Of Arts - Ba

January 1977 - January 1981

Frequently Asked Questions about Barry Saunders

What is Barry Saunders email address?

Barry Saunders's primary email address is **************@joesmithco.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Barry Saunders work for?

Barry Saunders is a SVP | Strategy – Membership – Programs at YMCA of Greater Richmond, a company specializing in Dance studios, schools, & halls.

Where Barry Saunders graduated from?

Barry Saunders holds a degree in English Language And Literature, General from University of Maryland.

How can I directly contact Barry Saunders?

To contact Barry Saunders directly, you can use the email address **************@joesmithco.com. Complete contact information is available upon registration with Muraena.

Who is Barry Saunders?

Barry Saunders is an accomplished leader in the field of brand strategy and marketing, currently serving as the Senior Vice President of Strategy at the YMCA of Greater Richmond. With over three decades of experience, he has cultivated a diverse skill set that includes brand activation, innovation consulting, and leadership development. Barry's journey began with a strong academic foundation in English Literature, which has contributed to his exceptional communication skills. His career trajectory has seen him transition from educational roles at John Tyler Community College to high-impact consulting positions at firms like Prophet and Joe Smith. Barry is passionate about experiential learning and engaging communities through effective branding and strategic initiatives. He is known for his public speaking prowess and his commitment to fostering growth within organizations. His strategic insights have been instrumental in shaping membership and program strategies that resonate with diverse audiences.

Barry`s contact details

mail

**************@joesmithco.com

*********@ymcarichmond.org

Colleagues

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Santiago Prada

Regional Vice President of Operations

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Floyd Johnson

Executive Director

Austin Morthland

Vice President of Marketing and Brand Strategy

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Lee Muckey

Branch Executive Director

Nancy Trego

Sr VP for Philanthropy

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Josh Green

Vice President of Youth Development

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Katy Lampman

Executive Director

Kay King

Senior Vice President

Barry Taylor

President/CEO

Barry Taylor

President And Chief Executive Officer

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