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Bastian Mathes

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Bastian Mathes

Managing Director | Chief Product Officer | TRACK GmbH

Germany

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Bastian Mathes

Summary

Bastian Mathes is a seasoned Chief Product Officer at TRACK, with over 20 years of diverse experience in branding, product development, and digital marketing. He has a rich background that spans graphic design, communications planning, and brand strategy, allowing him to approach challenges with a multifaceted perspective. His career has seen him engage with global brands, startups, and SMEs, which has honed his skills in creating impactful marketing strategies. Bastian has also contributed to academia as a lecturer in Digital Marketing, showcasing his commitment to sharing knowledge and fostering new talent in the industry. He is passionate about building meaningful products and experiences that resonate with consumers. His work is characterized by a strategic mindset and a focus on innovation in the rapidly evolving digital landscape. Bastian's publications reflect his thought leadership and insight into the intersection of data, content, and consumer engagement. He is fluent in English and operates primarily in the German market.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Bastian Mathes

Work Experience

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Managing Director | Chief Product Officer at

TRACK GmbH

April 2023 - Present

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Associate Partner | Studiolead at

BEJOND

April 2019 - January 2023

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Lecturer at

Hochschule Fresenius

September 2021 - February 2022

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Director Strategy at

SinnerSchrader I Accenture Song

January 2018 - March 2019

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Strategy & Innovation Evangelist / Executive Planning Director (Interim) at

PIA UDG

June 2016 - December 2017

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Director Insight Planning at

OMD Germany

January 2014 - May 2016

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Strategy Director, Samsung at

Starcom

December 2012 - December 2013

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Director Communications Planning at

STARCOM MEDIAVEST LLP

July 2011 - November 2012

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Communications Planner / Strategist at

STARCOM MEDIAVEST LLP

January 2007 - June 2011

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Communication and Multimedia Design at

Self-Employed

October 2003 - July 2008

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Co-Founder at

SOPHIA PRAMESWARI SANTOSA

June 2004 - February 2008

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Graphic Designer / Art Director at

WCG GmbH & Co. KG

March 2000 - September 2003

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Trainee at

WCG GmbH & Co. KG

September 1999 - February 2000

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Bastian Mathes

Education

University of Applied Sciences Aachen/International Faculty Maastricht, B.Sc.

January 2003 - January 2006

WAK Westdeutsche Akademie für Kommunikation, Kommunikationswirt Wak

January 2000 - January 2001

Frequently Asked Questions about Bastian Mathes

What is Bastian Mathes email address?

Bastian Mathes's primary email address is **************@track.de. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Bastian Mathes work for?

Bastian Mathes is a Managing Director | Chief Product Officer at TRACK GmbH, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Bastian Mathes graduated from?

Bastian Mathes holds a degree in Communication And Multimediadesign from University of Applied Sciences Aachen/International Faculty Maastricht.

How can I directly contact Bastian Mathes?

To contact Bastian Mathes directly, you can use the email address **************@track.de. Complete contact information is available upon registration with Muraena.

Who is Bastian Mathes?

Bastian Mathes is a seasoned Chief Product Officer at TRACK, with over 20 years of diverse experience in branding, product development, and digital marketing. He has a rich background that spans graphic design, communications planning, and brand strategy, allowing him to approach challenges with a multifaceted perspective. His career has seen him engage with global brands, startups, and SMEs, which has honed his skills in creating impactful marketing strategies. Bastian has also contributed to academia as a lecturer in Digital Marketing, showcasing his commitment to sharing knowledge and fostering new talent in the industry. He is passionate about building meaningful products and experiences that resonate with consumers. His work is characterized by a strategic mindset and a focus on innovation in the rapidly evolving digital landscape. Bastian's publications reflect his thought leadership and insight into the intersection of data, content, and consumer engagement. He is fluent in English and operates primarily in the German market.

Bastian`s contact details

mail

**************@track.de

Colleagues

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Sandra Voß

Managing Director

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Patrick Fonger

Executive Director Experience Design

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Tatjana Henschel

Creative Ideation Executive Director

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Holger Schneider

Chief Strategy Officer

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