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Becky Wiechman

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Becky Wiechman

Executive Director, Consumer & Shopper Insights (CSI) | Circana

New York, New York, United States

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Becky Wiechman

Summary

Becky Wiechman is an accomplished Executive Director specializing in Consumer & Shopper Insights within the recreational vehicle industry. With a robust background in market research and analytics, she excels in developing marketing strategies and conducting strategic planning. Her experience spans various leadership roles, where she has demonstrated her ability to manage complex projects and lead cross-functional teams effectively. Becky has a strong educational foundation with an MBA focused on Marketing and Corporate Strategy from the University of Michigan. She is passionate about fostering organizational development and team building, which are evident in her mentoring and training initiatives. Beyond her professional pursuits, Becky is known for her excellent communication skills and her ability to translate data into actionable insights. Her career trajectory reflects a commitment to driving consumer understanding and enhancing brand value in competitive markets.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Becky Wiechman

Work Experience

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Executive Director, Consumer & Shopper Insights (CSI) at

Circana

January 2021 - Present

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Director Of Analytics at

Circana

January 2018 - January 2021

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Director, Research & Insights at

Ipsos North America

January 2017 - January 2018

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Senior Account Manager (Senior Research Manager) at

Ipsos North America

January 2015 - January 2017

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Senior Associate at

BSG

January 2014 - January 2015

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Director of Customer Insight at

UBM

January 2013 - January 2014

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Manager, Strategy and Consumer Insights at

Toys"R"Us

January 2010 - January 2012

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Consumer/Marketing Research Specialist at

Borders

January 2005 - January 2008

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Becky Wiechman

Education

University of Michigan Summer Institute of Survey Research Techniques

January 2007 - January 2007

Frequently Asked Questions about Becky Wiechman

What is Becky Wiechman email address?

Becky Wiechman's primary email address is **************@circana.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Becky Wiechman work for?

Becky Wiechman is a Executive Director, Consumer & Shopper Insights (CSI) at Circana, a company specializing in Commercial nonphysical research.

Where Becky Wiechman graduated from?

Becky Wiechman holds a degree in Questionnaire Writing Workshop from University of Michigan Summer Institute of Survey Research Techniques.

How can I directly contact Becky Wiechman?

To contact Becky Wiechman directly, you can use the email address **************@circana.com. Complete contact information is available upon registration with Muraena.

Who is Becky Wiechman?

Becky Wiechman is an accomplished Executive Director specializing in Consumer & Shopper Insights within the recreational vehicle industry. With a robust background in market research and analytics, she excels in developing marketing strategies and conducting strategic planning. Her experience spans various leadership roles, where she has demonstrated her ability to manage complex projects and lead cross-functional teams effectively. Becky has a strong educational foundation with an MBA focused on Marketing and Corporate Strategy from the University of Michigan. She is passionate about fostering organizational development and team building, which are evident in her mentoring and training initiatives. Beyond her professional pursuits, Becky is known for her excellent communication skills and her ability to translate data into actionable insights. Her career trajectory reflects a commitment to driving consumer understanding and enhancing brand value in competitive markets.

Becky`s contact details

mail

**************@circana.com

****************@npd.com

****************@ipsos-na.com

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Lisa Akers

Vice President, Client Development

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