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Becky Wiechman
Becky Wiechman
Executive Director, Consumer & Shopper Insights (CSI) | Circana
New York, New York, United States
Becky Wiechman
Summary
Becky Wiechman is an accomplished Executive Director specializing in Consumer & Shopper Insights within the recreational vehicle industry. With a robust background in market research and analytics, she excels in developing marketing strategies and conducting strategic planning. Her experience spans various leadership roles, where she has demonstrated her ability to manage complex projects and lead cross-functional teams effectively. Becky has a strong educational foundation with an MBA focused on Marketing and Corporate Strategy from the University of Michigan. She is passionate about fostering organizational development and team building, which are evident in her mentoring and training initiatives. Beyond her professional pursuits, Becky is known for her excellent communication skills and her ability to translate data into actionable insights. Her career trajectory reflects a commitment to driving consumer understanding and enhancing brand value in competitive markets.
Becky Wiechman
Work Experience
Executive Director, Consumer & Shopper Insights (CSI) at
Circana
January 2021 - Present
Director Of Analytics at
Circana
January 2018 - January 2021
Director, Research & Insights at
Ipsos North America
January 2017 - January 2018
Senior Account Manager (Senior Research Manager) at
Ipsos North America
January 2015 - January 2017
Senior Associate at
BSG
January 2014 - January 2015
Director of Customer Insight at
UBM
January 2013 - January 2014
Manager, Strategy and Consumer Insights at
Toys"R"Us
January 2010 - January 2012
Consumer/Marketing Research Specialist at
Borders
January 2005 - January 2008
Becky Wiechman
Education
University of Michigan Summer Institute of Survey Research Techniques
January 2007 - January 2007
Hope College, Ba
Frequently Asked Questions about Becky Wiechman
What is Becky Wiechman email address?
Becky Wiechman's primary email address is **************@circana.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Becky Wiechman work for?
Becky Wiechman is a Executive Director, Consumer & Shopper Insights (CSI) at Circana, a company specializing in Commercial nonphysical research.
Where Becky Wiechman graduated from?
Becky Wiechman holds a degree in Questionnaire Writing Workshop from University of Michigan Summer Institute of Survey Research Techniques.
How can I directly contact Becky Wiechman?
To contact Becky Wiechman directly, you can use the email address **************@circana.com. Complete contact information is available upon registration with Muraena.
Who is Becky Wiechman?
Becky Wiechman is an accomplished Executive Director specializing in Consumer & Shopper Insights within the recreational vehicle industry. With a robust background in market research and analytics, she excels in developing marketing strategies and conducting strategic planning. Her experience spans various leadership roles, where she has demonstrated her ability to manage complex projects and lead cross-functional teams effectively. Becky has a strong educational foundation with an MBA focused on Marketing and Corporate Strategy from the University of Michigan. She is passionate about fostering organizational development and team building, which are evident in her mentoring and training initiatives. Beyond her professional pursuits, Becky is known for her excellent communication skills and her ability to translate data into actionable insights. Her career trajectory reflects a commitment to driving consumer understanding and enhancing brand value in competitive markets.
Becky`s contact details
**************@circana.com
****************@npd.com
****************@ipsos-na.com
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