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Becky Wiechman

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Becky Wiechman

Consumer/Marketing Research Specialist | Circana

New York, New York, United States

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Becky Wiechman

Summary

Becky Wiechman is an accomplished Executive Director specializing in Consumer & Shopper Insights with over 18 years of experience in market research and analytics. Her career includes key leadership roles at notable firms like Ipsos and Circana, where she has driven strategic insights that inform marketing decisions. With a strong foundation in both qualitative and quantitative research methodologies, Becky excels in translating complex data into actionable strategies. She holds an MBA from the Ross School of Business and a BA from Hope College, further enhancing her analytical capabilities. Fluent in Spanish, she brings a diverse perspective to her work, emphasizing the importance of understanding consumer behavior across different demographics. Becky's commitment to innovation in market research continues to position her as a thought leader in her field.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Consulting Experience

Becky Wiechman

Work Experience

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Executive Director, Consumer & Shopper Insights (CSI) at

Circana

January 2021 - Present

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Becky Wiechman

Education

Hope College, BA

University of Michigan Summer Institute of Survey Research Techniques

January 2007 - January 2007

Ross School of Business, MBA

January 2007 - January 2007

Frequently Asked Questions about Becky Wiechman

What is Becky Wiechman email address?

Becky Wiechman's primary email address is ****************@npd.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Becky Wiechman work for?

Becky Wiechman is a Consumer/Marketing Research Specialist at Circana.

Where Becky Wiechman graduated from?

Becky Wiechman holds a degree in null from Hope College.

How can I directly contact Becky Wiechman?

To contact Becky Wiechman directly, you can use the email address ****************@npd.com. Complete contact information is available upon registration with Muraena.

Who is Becky Wiechman?

Becky Wiechman is an accomplished Executive Director specializing in Consumer & Shopper Insights with over 18 years of experience in market research and analytics. Her career includes key leadership roles at notable firms like Ipsos and Circana, where she has driven strategic insights that inform marketing decisions. With a strong foundation in both qualitative and quantitative research methodologies, Becky excels in translating complex data into actionable strategies. She holds an MBA from the Ross School of Business and a BA from Hope College, further enhancing her analytical capabilities. Fluent in Spanish, she brings a diverse perspective to her work, emphasizing the importance of understanding consumer behavior across different demographics. Becky's commitment to innovation in market research continues to position her as a thought leader in her field.

Becky`s contact details

mail

****************@npd.com

**************@circana.com

****************@ipsos-na.com

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