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Becky Wiechman
Becky Wiechman
Consumer/Marketing Research Specialist | Circana
New York, New York, United States
Becky Wiechman
Summary
Becky Wiechman is an accomplished Executive Director specializing in Consumer & Shopper Insights with over 18 years of experience in market research and analytics. Her career includes key leadership roles at notable firms like Ipsos and Circana, where she has driven strategic insights that inform marketing decisions. With a strong foundation in both qualitative and quantitative research methodologies, Becky excels in translating complex data into actionable strategies. She holds an MBA from the Ross School of Business and a BA from Hope College, further enhancing her analytical capabilities. Fluent in Spanish, she brings a diverse perspective to her work, emphasizing the importance of understanding consumer behavior across different demographics. Becky's commitment to innovation in market research continues to position her as a thought leader in her field.
Becky Wiechman
Work Experience
Executive Director, Consumer & Shopper Insights (CSI) at
Circana
January 2021 - Present
Becky Wiechman
Education
Hope College, BA
University of Michigan Summer Institute of Survey Research Techniques
January 2007 - January 2007
Ross School of Business, MBA
January 2007 - January 2007
Frequently Asked Questions about Becky Wiechman
What is Becky Wiechman email address?
Becky Wiechman's primary email address is ****************@npd.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Becky Wiechman work for?
Becky Wiechman is a Consumer/Marketing Research Specialist at Circana.
Where Becky Wiechman graduated from?
Becky Wiechman holds a degree in null from Hope College.
How can I directly contact Becky Wiechman?
To contact Becky Wiechman directly, you can use the email address ****************@npd.com. Complete contact information is available upon registration with Muraena.
Who is Becky Wiechman?
Becky Wiechman is an accomplished Executive Director specializing in Consumer & Shopper Insights with over 18 years of experience in market research and analytics. Her career includes key leadership roles at notable firms like Ipsos and Circana, where she has driven strategic insights that inform marketing decisions. With a strong foundation in both qualitative and quantitative research methodologies, Becky excels in translating complex data into actionable strategies. She holds an MBA from the Ross School of Business and a BA from Hope College, further enhancing her analytical capabilities. Fluent in Spanish, she brings a diverse perspective to her work, emphasizing the importance of understanding consumer behavior across different demographics. Becky's commitment to innovation in market research continues to position her as a thought leader in her field.
Becky`s contact details
****************@npd.com
**************@circana.com
****************@ipsos-na.com
Colleagues
SVP, Director of Strategic Planning
Software Developer
Sales Assistant
Intern & Analyst, Toys
Inventory Manager
Data Scientist, Manager - Machine Learning Receipts Business
Assistant Financial Buyer
Teacher, Corps Member
Consultant
Statistical Research and Computing Specialist