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Ben Yu

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Ben Yu

VP of Marketing | Payactiv

Los Angeles, California, United States

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Ben Yu

Summary

Ben Yu is an accomplished VP of Marketing at Payactiv, bringing over a decade of diverse experience in digital marketing and management consulting. With a strong foundation in communication studies from UCLA and further education from Harvard Business School Online, he has honed his skills in areas such as performance marketing, behavioral targeting, and lead generation. Ben has a proven track record of leadership, having advanced from roles such as Senior Director and President at previous companies. His expertise spans various industries, including technology and media, showcasing his adaptability and strategic insight. Ben's passion for innovation is evident in his approach to marketing, where he leverages data-driven strategies to enhance brand visibility and engagement. He thrives in dynamic environments and is committed to driving results that align with organizational goals. Outside of work, Ben is interested in emerging technologies and their impact on marketing practices.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Ben Yu

Work Experience

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VP of Marketing at

Payactiv

January 2024 - Present

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Senior Director, Marketing at

Payactiv

August 2021 - December 2023

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Marketing Consultant at

Collective Thinking, LLC

January 2020 - January 2021

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President at

Single Grain | Start Growing

August 2019 - June 2020

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Head of Media Solutions at

Single Grain | Start Growing

March 2018 - August 2019

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Group Director, Performance & Partnerships at

Media General

January 2016 - April 2017

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Senior Director, Performance Marketing at

Dedicated Media - A Nexstar Digital Company

December 2014 - January 2016

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Senior Campaign Manager at

Dedicated Media - A Nexstar Digital Company

September 2013 - December 2014

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Marketing Consultant at

The Krazy Coupon Lady

January 2013 - January 2014

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Affiliate Manager at

Dedicated Media - A Nexstar Digital Company

February 2011 - September 2013

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Ben Yu

Education

University of California, Los Angeles, Ba

Harvard Business School, Core

Frequently Asked Questions about Ben Yu

What is Ben Yu email address?

Ben Yu's primary email address is ***********@ucla.edu. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Ben Yu work for?

Ben Yu is a VP of Marketing at Payactiv, a company specializing in Monetary Authorities-Central Bank.

Where Ben Yu graduated from?

Ben Yu holds a degree in Communication Studies, Mass Media from University of California, Los Angeles.

How can I directly contact Ben Yu?

To contact Ben Yu directly, you can use the email address ***********@ucla.edu. Complete contact information is available upon registration with Muraena.

Who is Ben Yu?

Ben Yu is an accomplished VP of Marketing at Payactiv, bringing over a decade of diverse experience in digital marketing and management consulting. With a strong foundation in communication studies from UCLA and further education from Harvard Business School Online, he has honed his skills in areas such as performance marketing, behavioral targeting, and lead generation. Ben has a proven track record of leadership, having advanced from roles such as Senior Director and President at previous companies. His expertise spans various industries, including technology and media, showcasing his adaptability and strategic insight. Ben's passion for innovation is evident in his approach to marketing, where he leverages data-driven strategies to enhance brand visibility and engagement. He thrives in dynamic environments and is committed to driving results that align with organizational goals. Outside of work, Ben is interested in emerging technologies and their impact on marketing practices.

Ben`s contact details

mail

***********@ucla.edu

*****@payactiv.com

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Shehzad Zaman

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Aatif Malik

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Tami Kilpatrick

SVP, Head of Sales at Payactiv

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Michael Biscotti

Vice President Sales- Partnerships

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Mobeen Bajwa

Chief Growth Officer

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Sridhar Ande

Chief Financial Officer

Devang Bhuva

Vice President Finance

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Candice Shih

SVP, Head of Legal

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