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Beth Mckigney
Beth Mckigney
Senior Vice President, Measurement & Technology Solutions | Ovative Group
Champlin, Minnesota, United States
Beth Mckigney
Summary
Beth Mckigney is a seasoned marketing executive with a wealth of experience in measurement and technology solutions. Currently serving as Senior Vice President at Ovative Group, she has a strong background in digital marketing, analytics, and budget management. Over her career, Beth has held various leadership roles, driving significant marketing strategies for major companies like Target. Her expertise spans multiple areas including e-commerce optimization and integrated marketing, making her a versatile asset in any organization. Beth is passionate about leveraging data to enhance marketing performance and has a proven track record of managing large teams and budgets. She holds an MBA from the University of Minnesota, where she honed her skills in marketing and supply chain management. Outside of her professional life, she is likely to be an advocate for continuous learning and innovation in the marketing field.
Beth Mckigney
Work Experience
Senior Vice President, Measurement & Technology Solutions at
Ovative Group
February 2021 - Present
Vice President, Measurement at
Ovativegroup
August 2018 - February 2021
Vice President, Customer Strategy & Owned Media at
Ovativegroup
February 2018 - August 2018
Senior Director, Digital Measurement & Activation at
Ovativegroup
February 2017 - February 2018
Director, Digital Measurement & Activation at
Ovativegroup
July 2015 - February 2017
Director, Site Analytics & Optimization at
Ovativegroup
February 2013 - June 2015
Business Insights Consultant - Target.com at
Target
September 2012 - January 2013
Mobile & Email Lead Marketing Manager at
Target
September 2011 - September 2012
Email Lead Marketing Manager at
Target
September 2010 - August 2011
Ecommerce Marketing Manager - Site Optimization & Testing at
Target
March 2008 - August 2010
Sr Marketing Analyst - Site Optimization & Testing at
TARGET COM OOD
July 2006 - March 2008
Ecommerce Promotions & Web Analytics at
TARGET COM OOD
August 2004 - July 2006
Online Advertising Specialist at
Strategic Education, Inc
January 2002 - January 2004
Beth Mckigney
Education
Carlson School of Management, Mba
January 2006 - January 2008
Carlson School of Management, B.S.
January 2000 - January 2004
Frequently Asked Questions about Beth Mckigney
What is Beth Mckigney email address?
Beth Mckigney's primary email address is *************@ovative.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Beth Mckigney work for?
Beth Mckigney is a Senior Vice President, Measurement & Technology Solutions at Ovative Group, a company specializing in Management consulting services.
Where Beth Mckigney graduated from?
Beth Mckigney holds a degree in from Carlson School of Management.
How can I directly contact Beth Mckigney?
To contact Beth Mckigney directly, you can use the email address *************@ovative.com. Complete contact information is available upon registration with Muraena.
Who is Beth Mckigney?
Beth Mckigney is a seasoned marketing executive with a wealth of experience in measurement and technology solutions. Currently serving as Senior Vice President at Ovative Group, she has a strong background in digital marketing, analytics, and budget management. Over her career, Beth has held various leadership roles, driving significant marketing strategies for major companies like Target. Her expertise spans multiple areas including e-commerce optimization and integrated marketing, making her a versatile asset in any organization. Beth is passionate about leveraging data to enhance marketing performance and has a proven track record of managing large teams and budgets. She holds an MBA from the University of Minnesota, where she honed her skills in marketing and supply chain management. Outside of her professional life, she is likely to be an advocate for continuous learning and innovation in the marketing field.
Beth`s contact details
*************@ovative.com
*********@umn.edu
Colleagues
Vice President, Paid Media
Executive Vice President, Marketing & Activation Services
Chief Financial Officer
VP, Client Services
Vice President, Activate
Vice President, Inclusion & Development
Member Board Of Directors
Senior Vice President
Senior Director, Measurement Strategic Initiatives
Vice President, Product Development