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Beth Mckigney

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Beth Mckigney

Senior Vice President, Measurement & Technology Solutions | Ovative Group

Champlin, Minnesota, United States

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Beth Mckigney

Summary

Beth Mckigney is a seasoned marketing executive with a wealth of experience in measurement and technology solutions. Currently serving as Senior Vice President at Ovative Group, she has a strong background in digital marketing, analytics, and budget management. Over her career, Beth has held various leadership roles, driving significant marketing strategies for major companies like Target. Her expertise spans multiple areas including e-commerce optimization and integrated marketing, making her a versatile asset in any organization. Beth is passionate about leveraging data to enhance marketing performance and has a proven track record of managing large teams and budgets. She holds an MBA from the University of Minnesota, where she honed her skills in marketing and supply chain management. Outside of her professional life, she is likely to be an advocate for continuous learning and innovation in the marketing field.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Beth Mckigney

Work Experience

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Senior Vice President, Measurement & Technology Solutions at

Ovative Group

February 2021 - Present

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Vice President, Measurement at

Ovativegroup

August 2018 - February 2021

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Vice President, Customer Strategy & Owned Media at

Ovativegroup

February 2018 - August 2018

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Senior Director, Digital Measurement & Activation at

Ovativegroup

February 2017 - February 2018

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Director, Digital Measurement & Activation at

Ovativegroup

July 2015 - February 2017

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Director, Site Analytics & Optimization at

Ovativegroup

February 2013 - June 2015

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Business Insights Consultant - Target.com at

Target

September 2012 - January 2013

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Mobile & Email Lead Marketing Manager at

Target

September 2011 - September 2012

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Email Lead Marketing Manager at

Target

September 2010 - August 2011

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Ecommerce Marketing Manager - Site Optimization & Testing at

Target

March 2008 - August 2010

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Sr Marketing Analyst - Site Optimization & Testing at

TARGET COM OOD

July 2006 - March 2008

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Ecommerce Promotions & Web Analytics at

TARGET COM OOD

August 2004 - July 2006

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Online Advertising Specialist at

Strategic Education, Inc

January 2002 - January 2004

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Beth Mckigney

Education

Carlson School of Management, Mba

January 2006 - January 2008

Carlson School of Management, B.S.

January 2000 - January 2004

Frequently Asked Questions about Beth Mckigney

What is Beth Mckigney email address?

Beth Mckigney's primary email address is *************@ovative.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Beth Mckigney work for?

Beth Mckigney is a Senior Vice President, Measurement & Technology Solutions at Ovative Group, a company specializing in Management consulting services.

Where Beth Mckigney graduated from?

Beth Mckigney holds a degree in from Carlson School of Management.

How can I directly contact Beth Mckigney?

To contact Beth Mckigney directly, you can use the email address *************@ovative.com. Complete contact information is available upon registration with Muraena.

Who is Beth Mckigney?

Beth Mckigney is a seasoned marketing executive with a wealth of experience in measurement and technology solutions. Currently serving as Senior Vice President at Ovative Group, she has a strong background in digital marketing, analytics, and budget management. Over her career, Beth has held various leadership roles, driving significant marketing strategies for major companies like Target. Her expertise spans multiple areas including e-commerce optimization and integrated marketing, making her a versatile asset in any organization. Beth is passionate about leveraging data to enhance marketing performance and has a proven track record of managing large teams and budgets. She holds an MBA from the University of Minnesota, where she honed her skills in marketing and supply chain management. Outside of her professional life, she is likely to be an advocate for continuous learning and innovation in the marketing field.

Beth`s contact details

mail

*************@ovative.com

*********@umn.edu

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Kate Bante

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Carrie Judisch

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