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Betsy Rella

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Betsy Rella

Vice President, Research & Data | New York Interconnect

United States

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Betsy Rella

Summary

Betsy Rella is a seasoned executive with over 30 years of experience in research and data analytics within the media and advertising industries. Currently serving as Vice President of Research & Data at New York Interconnect, she has a proven track record of enabling large enterprises to leverage data for strategic media planning and audience targeting. Betsy has successfully managed cross-functional teams, integrating operations, data science, and sales to drive business growth. Her previous roles at Tivo, The Weather Channel, and Ipsos have honed her expertise in data monetization, advertising effectiveness, and custom research strategies. Betsy's commitment to innovation is evident in her ability to establish partnerships and develop cutting-edge analytics solutions that enhance client outcomes. She is passionate about transforming data into actionable insights that inform decision-making in the fast-paced media landscape.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Betsy Rella

Work Experience

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Vice President, Research & Data at

New York Interconnect

April 2018 - Present

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Data Monetization & Analytics at

TiVo

July 2017 - February 2018

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Vice President Research at

TiVo

March 2015 - June 2017

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Vice President Advertising Sales Research, Digital & TV at

The Weather Channel

January 2012 - June 2014

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Senior Vice President, Ipsos Media CT at

Ipsos in Nigeria

February 2010 - December 2011

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Vice President Research at

A+E Networks

August 2000 - November 2009

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Vice President Programming Research at

Viacom Japan Inc

June 1998 - August 2000

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Director, Primetime Audience Analysis at

Disney General Entertainment Content

April 1990 - June 1998

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Betsy Rella

Education

New York University - Tisch School of the Arts , Bfa

Frequently Asked Questions about Betsy Rella

What is Betsy Rella email address?

Betsy Rella's primary email address is ***********@nyinterconnect.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Betsy Rella work for?

Betsy Rella is a Vice President, Research & Data at New York Interconnect, a company specializing in Management consulting services.

Where Betsy Rella graduated from?

Betsy Rella holds a degree in Film & Television from New York University - Tisch School of the Arts .

How can I directly contact Betsy Rella?

To contact Betsy Rella directly, you can use the email address ***********@nyinterconnect.com. Complete contact information is available upon registration with Muraena.

Who is Betsy Rella?

Betsy Rella is a seasoned executive with over 30 years of experience in research and data analytics within the media and advertising industries. Currently serving as Vice President of Research & Data at New York Interconnect, she has a proven track record of enabling large enterprises to leverage data for strategic media planning and audience targeting. Betsy has successfully managed cross-functional teams, integrating operations, data science, and sales to drive business growth. Her previous roles at Tivo, The Weather Channel, and Ipsos have honed her expertise in data monetization, advertising effectiveness, and custom research strategies. Betsy's commitment to innovation is evident in her ability to establish partnerships and develop cutting-edge analytics solutions that enhance client outcomes. She is passionate about transforming data into actionable insights that inform decision-making in the fast-paced media landscape.

Betsy`s contact details

mail

***********@nyinterconnect.com

Colleagues

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Bill Little

Chief Financial Officer

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Michael Philbin

Vice President of Pricing and Planning

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Judy Courtney

Vice President Human Resources

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Jason Swartz

Vice President, Advanced Advertising, New Business, And National Sales

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Tom Mcloughlin

Vice President, Regional Sales

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Adam Shapiro

VP, Regional Sales

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Andrew Kandel

Chief Executive Officer, New York Interconnect

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