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Boris Cook

Boris Cook

VP of Marketing | Joe Gibbs Racing

Charlotte, North Carolina, United States

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Boris Cook

Summary

Boris Cook is a seasoned marketing executive currently serving as the VP of Marketing and Chief Digital Officer at Joe Gibbs Racing, where he integrates traditional marketing with cutting-edge digital strategies. With a solid background in graphic design and digital media, Boris has effectively bridged the gap between creative artistry and marketing analytics. He founded Heeltoe, a mobile app and game development company, showcasing his entrepreneurial spirit and innovation in technology. Boris's career spans over two decades, with a rich history in the spectator sports industry and graphic design. He holds a Bachelor's degree in Fine Arts from the University of North Carolina at Charlotte, specializing in Drawing and Printmaking. Boris is also recognized for his contributions as an illustrator for a young-adult fiction series, indicating a diverse skill set that extends beyond marketing. His ability to adapt to evolving digital landscapes has made him a valuable asset in his field. Outside of work, Boris is passionate about various forms of visual art and technology, reflecting his creative nature.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Boris Cook

Work Experience

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VP of Marketing at

Joe Gibbs Racing

June 2024 - Present

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Chief Digital Officer (CDO) at

Joe Gibbs Racing

August 2019 - Present

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Founder at

Heeltoe

July 2011 - Present

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Digital Marketing Director at

Joe Gibbs Racing

April 2009 - August 2019

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Designer, Web Developer at

Bryan Cook Artwork

January 2001 - April 2009

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Contract Graphic Designer, Illustrator at

Sunrox Sports Marketing

September 2005 - February 2009

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Boris Cook

Education

University of North Carolina at Charlotte, Bachelors Of Fine Art

January 2003 - January 2009

Frequently Asked Questions about Boris Cook

What is Boris Cook email address?

Boris Cook's primary email address is *****@joegibbsracing.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Boris Cook work for?

Boris Cook is a VP of Marketing at Joe Gibbs Racing, a company specializing in Racing, including track operation.

Where Boris Cook graduated from?

Boris Cook holds a degree in Drawing & Printmaking from University of North Carolina at Charlotte.

How can I directly contact Boris Cook?

To contact Boris Cook directly, you can use the email address *****@joegibbsracing.com. Complete contact information is available upon registration with Muraena.

Who is Boris Cook?

Boris Cook is a seasoned marketing executive currently serving as the VP of Marketing and Chief Digital Officer at Joe Gibbs Racing, where he integrates traditional marketing with cutting-edge digital strategies. With a solid background in graphic design and digital media, Boris has effectively bridged the gap between creative artistry and marketing analytics. He founded Heeltoe, a mobile app and game development company, showcasing his entrepreneurial spirit and innovation in technology. Boris's career spans over two decades, with a rich history in the spectator sports industry and graphic design. He holds a Bachelor's degree in Fine Arts from the University of North Carolina at Charlotte, specializing in Drawing and Printmaking. Boris is also recognized for his contributions as an illustrator for a young-adult fiction series, indicating a diverse skill set that extends beyond marketing. His ability to adapt to evolving digital landscapes has made him a valuable asset in his field. Outside of work, Boris is passionate about various forms of visual art and technology, reflecting his creative nature.

Boris`s contact details

mail

*****@joegibbsracing.com

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