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Brandon Bethea

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Brandon Bethea

VP Media Intelligence | INNOCEAN USA

United States

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Brandon Bethea

Summary

Brandon Bethea is a seasoned Media Analytics Executive with over 24 years of experience in media strategy and advanced analytics. He has a strong background in digital marketing and data science, with a proven ability to lead cross-functional teams towards achieving strategic goals. Throughout his career, Brandon has held various senior roles in prominent companies, including VP of Media Intelligence at Innocean USA and Group Director of Advanced Analytics at Mindshare. His expertise spans a wide range of areas, including A/B testing, audience segmentation, and performance marketing. Brandon is passionate about leveraging data to drive marketing effectiveness and innovation. He is also a certified professional in Digital Strategies and Data Science, underscoring his commitment to continuous learning and adaptation in a rapidly evolving field.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Brandon Bethea

Work Experience

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VP Media Intelligence at

INNOCEAN USA

October 2023 - Present

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Group Director of Advanced Analytics at

Mindshare

February 2019 - June 2023

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Senior Director of Analytics at

Hearts & Science

September 2017 - February 2019

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Director of Media & Analytics at

POSSIBLE

June 2015 - September 2017

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VP of Media & Analytics at

Ansira

January 2011 - June 2015

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UX Research Manager at

Wunderman Thompson

May 2009 - January 2011

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Digital Media Manager at

Vertis Communications

June 2008 - May 2009

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Marketing Manager at

Verizon

June 2006 - June 2008

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Marketing Manager at

Cox Communications

November 2004 - May 2006

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User Experience Manager at

Tyler Junior College

January 2001 - November 2004

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Creative Designer at

Hancock Advertising

May 2000 - August 2001

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Brandon Bethea

Education

Stephen F. Austin State University, Bachelor's Degree

January 1998 - January 2000

Frequently Asked Questions about Brandon Bethea

What is Brandon Bethea email address?

Brandon Bethea's primary email address is **************@mindshareworld.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Brandon Bethea work for?

Brandon Bethea is a VP Media Intelligence at INNOCEAN USA, a company specializing in Advertising agencies.

Where Brandon Bethea graduated from?

Brandon Bethea holds a degree in Mass Communication/Media Studies from Stephen F. Austin State University.

How can I directly contact Brandon Bethea?

To contact Brandon Bethea directly, you can use the email address **************@mindshareworld.com. Complete contact information is available upon registration with Muraena.

Who is Brandon Bethea?

Brandon Bethea is a seasoned Media Analytics Executive with over 24 years of experience in media strategy and advanced analytics. He has a strong background in digital marketing and data science, with a proven ability to lead cross-functional teams towards achieving strategic goals. Throughout his career, Brandon has held various senior roles in prominent companies, including VP of Media Intelligence at Innocean USA and Group Director of Advanced Analytics at Mindshare. His expertise spans a wide range of areas, including A/B testing, audience segmentation, and performance marketing. Brandon is passionate about leveraging data to drive marketing effectiveness and innovation. He is also a certified professional in Digital Strategies and Data Science, underscoring his commitment to continuous learning and adaptation in a rapidly evolving field.

Brandon`s contact details

mail

**************@mindshareworld.com

**************@neomediaworld.com

**************@sq1.com

********@innoceanusa.com

Colleagues

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Michael Dischinger

VP, Group Brand Director

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Skyler Wallace

VP, Brand Strategy

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Eddie Austin

SVP, Media Strategy and Planning

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Tim Fuhrman

Vice President, Business Development

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