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Brian Katz

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Brian Katz

SVP, Media & Partnerships | MRI-Simmons

New York, New York, United States

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Brian Katz

Summary

Brian Katz is an accomplished Advanced Advertising and Measurement Specialist with a wealth of experience in the television broadcasting industry. He has a strong track record of developing and implementing innovative cross-platform media and advertising strategies that drive significant performance improvements. Brian has held various senior leadership roles, overseeing sales, product development, and strategic marketing initiatives across multiple organizations. His expertise in audience measurement and analytics has positioned him as a thought leader in advanced advertising solutions. Notably, he has successfully managed teams and driven revenue growth for major clients, including WarnerMedia and NBC Universal. With a background in psychology and media studies, Brian combines analytical rigor with creative strategy to achieve business objectives. He is passionate about leveraging data-driven insights to enhance customer engagement and market positioning.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Consulting Experience

Brian Katz

Work Experience

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SVP, Media & Partnerships at

MRI-Simmons

September 2024 - Present

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VP, Head of Advanced Advertising at

MRI-Simmons

August 2022 - September 2024

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SVP, Sales at

605 | an iSpot company

February 2020 - June 2022

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VP of Sales at

605 | an iSpot company

August 2019 - February 2020

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SVP, Product & Data Strategy at

Magid

April 2019 - August 2019

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VP, Head of Advanced TV at

Eyeview (acquired by Aki)

January 2017 - January 2019

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SVP, Audience and Purchaser Insights at

TiVo

February 2015 - January 2017

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VP, Network Audience and Purchaser Insights at

TiVo

April 2014 - February 2015

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VP, Sales and Digital Research at

Oxygen Media

June 2008 - January 2014

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VP, Research at

NBCUniversal

November 2004 - June 2008

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Research Director at

Paramount Pictures

August 1996 - November 2004

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Brian Katz

Education

Frequently Asked Questions about Brian Katz

What is Brian Katz email address?

Brian Katz's primary email address is **********@mrisimmons.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Brian Katz work for?

Brian Katz is a SVP, Media & Partnerships at MRI-Simmons, a company specializing in Commercial nonphysical research.

Where Brian Katz graduated from?

Brian Katz holds a degree in Psychology from Queens College, City University of New York.

How can I directly contact Brian Katz?

To contact Brian Katz directly, you can use the email address **********@mrisimmons.com. Complete contact information is available upon registration with Muraena.

Who is Brian Katz?

Brian Katz is an accomplished Advanced Advertising and Measurement Specialist with a wealth of experience in the television broadcasting industry. He has a strong track record of developing and implementing innovative cross-platform media and advertising strategies that drive significant performance improvements. Brian has held various senior leadership roles, overseeing sales, product development, and strategic marketing initiatives across multiple organizations. His expertise in audience measurement and analytics has positioned him as a thought leader in advanced advertising solutions. Notably, he has successfully managed teams and driven revenue growth for major clients, including WarnerMedia and NBC Universal. With a background in psychology and media studies, Brian combines analytical rigor with creative strategy to achieve business objectives. He is passionate about leveraging data-driven insights to enhance customer engagement and market positioning.

Brian`s contact details

mail

**********@mrisimmons.com

**********@nbcuni.com

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Anna Welch

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Beth Webb

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Dan Zislis

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Carrie Barrett

Vice President, Field Operations

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Konstantin Augemberg

VP, Data & Measurement Science

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Carrie Barrett

VP, Field Operations

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