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Brian Katz
Brian Katz
SVP, Media & Partnerships | MRI-Simmons
New York, New York, United States
Brian Katz
Summary
Brian Katz is an accomplished Advanced Advertising and Measurement Specialist with a wealth of experience in the television broadcasting industry. He has a strong track record of developing and implementing innovative cross-platform media and advertising strategies that drive significant performance improvements. Brian has held various senior leadership roles, overseeing sales, product development, and strategic marketing initiatives across multiple organizations. His expertise in audience measurement and analytics has positioned him as a thought leader in advanced advertising solutions. Notably, he has successfully managed teams and driven revenue growth for major clients, including WarnerMedia and NBC Universal. With a background in psychology and media studies, Brian combines analytical rigor with creative strategy to achieve business objectives. He is passionate about leveraging data-driven insights to enhance customer engagement and market positioning.
Brian Katz
Work Experience
SVP, Media & Partnerships at
MRI-Simmons
September 2024 - Present
VP, Head of Advanced Advertising at
MRI-Simmons
August 2022 - September 2024
SVP, Sales at
605 | an iSpot company
February 2020 - June 2022
VP of Sales at
605 | an iSpot company
August 2019 - February 2020
SVP, Product & Data Strategy at
Magid
April 2019 - August 2019
VP, Head of Advanced TV at
Eyeview (acquired by Aki)
January 2017 - January 2019
SVP, Audience and Purchaser Insights at
TiVo
February 2015 - January 2017
VP, Network Audience and Purchaser Insights at
TiVo
April 2014 - February 2015
VP, Sales and Digital Research at
Oxygen Media
June 2008 - January 2014
VP, Research at
NBCUniversal
November 2004 - June 2008
Research Director at
Paramount Pictures
August 1996 - November 2004
Brian Katz
Education
Queens College, City University of New York, Ba - Arts
The New School, Masters
Frequently Asked Questions about Brian Katz
What is Brian Katz email address?
Brian Katz's primary email address is **********@mrisimmons.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Brian Katz work for?
Brian Katz is a SVP, Media & Partnerships at MRI-Simmons, a company specializing in Commercial nonphysical research.
Where Brian Katz graduated from?
Brian Katz holds a degree in Psychology from Queens College, City University of New York.
How can I directly contact Brian Katz?
To contact Brian Katz directly, you can use the email address **********@mrisimmons.com. Complete contact information is available upon registration with Muraena.
Who is Brian Katz?
Brian Katz is an accomplished Advanced Advertising and Measurement Specialist with a wealth of experience in the television broadcasting industry. He has a strong track record of developing and implementing innovative cross-platform media and advertising strategies that drive significant performance improvements. Brian has held various senior leadership roles, overseeing sales, product development, and strategic marketing initiatives across multiple organizations. His expertise in audience measurement and analytics has positioned him as a thought leader in advanced advertising solutions. Notably, he has successfully managed teams and driven revenue growth for major clients, including WarnerMedia and NBC Universal. With a background in psychology and media studies, Brian combines analytical rigor with creative strategy to achieve business objectives. He is passionate about leveraging data-driven insights to enhance customer engagement and market positioning.
Brian`s contact details
**********@mrisimmons.com
**********@nbcuni.com
Colleagues
VP, East Coast Agency Sales
Vice President Of Architecture
Vice President, Media Sales
SVP, Innovation & Insights
President
SVP, Research Innovation
Vice President and Team Lead/Agency and Brand Sales
Vice President, Field Operations
VP, Data & Measurement Science
VP, Field Operations