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Brian Larock
Brian Larock
CFO | Litify
New York, New York, United States
Brian Larock
Summary
Brian Larock is a seasoned CFO with over 15 years of experience in finance and accounting, specializing in early to mid-stage start-ups within the SaaS and digital media sectors. His strategic leadership has been instrumental in scaling companies, driving significant growth, and navigating successful exits to major corporations like Hearst and AOL. He has a proven track record in raising capital, managing investor relations, and implementing robust financial systems. Brian's unique blend of operational and financial expertise allows him to effectively guide organizations through periods of transformation and expansion. He is passionate about leveraging innovative financial strategies to enhance enterprise value and profitability. His experience spans various industries, showcasing his adaptability and depth of knowledge in financial management. Outside of his professional pursuits, Brian is dedicated to mentoring emerging leaders in finance, sharing his insights on best practices and strategic decision-making.
Brian Larock
Work Experience
CFO at
Litify
February 2019 - Present
CFO at
Welcome Commerce Inc Acquired By Salsify October 2018
November 2016 - January 2019
CFO Consultant for start-ups and emerging companies at
CFO consulting
June 2015 - November 2017
CFO at
COTA
October 2014 - June 2015
CFO at
Optimizely
August 2012 - October 2014
Chief Operating Officer & Chief Financial Officer at
Big Lead Sports Acquired By Gannettusa Today Sports Media
April 2011 - July 2012
Chief Financial Officer at
5min Media Acquired By Aol
May 2010 - April 2011
Chief Financial Officer & Controller at
Ugo Entertainment Inc Acquired By The Hearst
July 2003 - January 2010
Controller at
Socialsurvey / Buyersroad Inc.
January 2001 - January 2003
Brian Larock
Education
University of Massachusetts Lowell, Bachelor’s Degree
Frequently Asked Questions about Brian Larock
What is Brian Larock email address?
Brian Larock's primary email address is *******@litify.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Brian Larock work for?
Brian Larock is a CFO at Litify, a company specializing in Prepackaged software.
Where Brian Larock graduated from?
Brian Larock holds a degree in Accounting from University of Massachusetts Lowell.
How can I directly contact Brian Larock?
To contact Brian Larock directly, you can use the email address *******@litify.com. Complete contact information is available upon registration with Muraena.
Who is Brian Larock?
Brian Larock is a seasoned CFO with over 15 years of experience in finance and accounting, specializing in early to mid-stage start-ups within the SaaS and digital media sectors. His strategic leadership has been instrumental in scaling companies, driving significant growth, and navigating successful exits to major corporations like Hearst and AOL. He has a proven track record in raising capital, managing investor relations, and implementing robust financial systems. Brian's unique blend of operational and financial expertise allows him to effectively guide organizations through periods of transformation and expansion. He is passionate about leveraging innovative financial strategies to enhance enterprise value and profitability. His experience spans various industries, showcasing his adaptability and depth of knowledge in financial management. Outside of his professional pursuits, Brian is dedicated to mentoring emerging leaders in finance, sharing his insights on best practices and strategic decision-making.
Brian`s contact details
*******@litify.com
Colleagues
VP Compliance, IT, and Security
President and COO
Chief Operating Officer
Chief Product Officer
VP, Strategy & Innovation
Vice President of Customer Success
Vice President Corporate and Government Markets
VP, People
Vice President Legal