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Brian Larock

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Brian Larock

CFO | Litify

New York, New York, United States

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Brian Larock

Summary

Brian Larock is a seasoned CFO with over 15 years of experience in finance and accounting, specializing in early to mid-stage start-ups within the SaaS and digital media sectors. His strategic leadership has been instrumental in scaling companies, driving significant growth, and navigating successful exits to major corporations like Hearst and AOL. He has a proven track record in raising capital, managing investor relations, and implementing robust financial systems. Brian's unique blend of operational and financial expertise allows him to effectively guide organizations through periods of transformation and expansion. He is passionate about leveraging innovative financial strategies to enhance enterprise value and profitability. His experience spans various industries, showcasing his adaptability and depth of knowledge in financial management. Outside of his professional pursuits, Brian is dedicated to mentoring emerging leaders in finance, sharing his insights on best practices and strategic decision-making.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Startup Experience

Corporate Experience

Brian Larock

Work Experience

company logo

CFO at

Litify

February 2019 - Present

💼

CFO at

Welcome Commerce Inc Acquired By Salsify October 2018

November 2016 - January 2019

company logo

CFO Consultant for start-ups and emerging companies at

CFO consulting

June 2015 - November 2017

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CFO at

COTA

October 2014 - June 2015

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CFO at

Optimizely

August 2012 - October 2014

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Chief Operating Officer & Chief Financial Officer at

Big Lead Sports Acquired By Gannettusa Today Sports Media

April 2011 - July 2012

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Chief Financial Officer at

5min Media Acquired By Aol

May 2010 - April 2011

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Chief Financial Officer & Controller at

Ugo Entertainment Inc Acquired By The Hearst

July 2003 - January 2010

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Controller at

Socialsurvey / Buyersroad Inc.

January 2001 - January 2003

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Brian Larock

Education

Frequently Asked Questions about Brian Larock

What is Brian Larock email address?

Brian Larock's primary email address is *******@litify.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Brian Larock work for?

Brian Larock is a CFO at Litify, a company specializing in Prepackaged software.

Where Brian Larock graduated from?

Brian Larock holds a degree in Accounting from University of Massachusetts Lowell.

How can I directly contact Brian Larock?

To contact Brian Larock directly, you can use the email address *******@litify.com. Complete contact information is available upon registration with Muraena.

Who is Brian Larock?

Brian Larock is a seasoned CFO with over 15 years of experience in finance and accounting, specializing in early to mid-stage start-ups within the SaaS and digital media sectors. His strategic leadership has been instrumental in scaling companies, driving significant growth, and navigating successful exits to major corporations like Hearst and AOL. He has a proven track record in raising capital, managing investor relations, and implementing robust financial systems. Brian's unique blend of operational and financial expertise allows him to effectively guide organizations through periods of transformation and expansion. He is passionate about leveraging innovative financial strategies to enhance enterprise value and profitability. His experience spans various industries, showcasing his adaptability and depth of knowledge in financial management. Outside of his professional pursuits, Brian is dedicated to mentoring emerging leaders in finance, sharing his insights on best practices and strategic decision-making.

Brian`s contact details

mail

*******@litify.com

Colleagues

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Ari Treuhaft

Chief Operating Officer

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Lauren Rothrock

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Dov Slansky Esq

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Ashley Closson

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Eddie Lott

Vice President Corporate and Government Markets

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Lorrie Ong

VP, People

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Travis Meserve

Vice President Legal

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