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Brian Lopiccolo

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Brian Lopiccolo

Director, Consumer & Business Data | McKinney

Durham, North Carolina, United States

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Brian Lopiccolo

Summary

Brian Lopiccolo is a seasoned marketing professional with over 15 years of experience specializing in consumer insights and market research. Currently serving as the Director of Consumer & Brand Data at McKinney, he leads the development and analysis of quantitative market research efforts, driving strategic marketing solutions for clients. Brian is adept at leveraging both primary and secondary data to address business challenges, identify target audiences, and validate marketing strategies. His extensive background includes roles in various advertising and consulting firms, where he honed his skills in integrated marketing and media strategy. With a strong emphasis on data-driven decision-making, he is passionate about enhancing brand performance through innovative marketing techniques. Outside of work, Brian is committed to continuous learning and adapting to the ever-evolving landscape of digital marketing, making him a valuable asset in any organization.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Brian Lopiccolo

Work Experience

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Director, Consumer & Business Data at

McKinney

July 2018 - Present

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VP, Associate Director of Consumer & Business Insights at

McKinney

January 2012 - Present

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Associate Connection Planning Director at

McKinney

January 2008 - January 2012

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Communications Strategy Director at

Mec Uk

January 2007 - January 2008

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Communications Manager at

Mediaedgecia

January 2005 - January 2007

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Media Supervisor at

R J Palmer

January 2003 - January 2005

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Media Supervisor at

Mediaedgecia

January 2000 - January 2003

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Assistant Media Planner at

Ogilvy

January 1999 - January 2000

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Brian Lopiccolo

Education

Connecticut College, Bachelor Of Arts (B.A.)

January 1994 - January 1998

Frequently Asked Questions about Brian Lopiccolo

What is Brian Lopiccolo email address?

Brian Lopiccolo's primary email address is ***************@mckinney.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Brian Lopiccolo work for?

Brian Lopiccolo is a Director, Consumer & Business Data at McKinney, a company specializing in Management consulting services.

Where Brian Lopiccolo graduated from?

Brian Lopiccolo holds a degree in Environmental Studies from Connecticut College.

How can I directly contact Brian Lopiccolo?

To contact Brian Lopiccolo directly, you can use the email address ***************@mckinney.com. Complete contact information is available upon registration with Muraena.

Who is Brian Lopiccolo?

Brian Lopiccolo is a seasoned marketing professional with over 15 years of experience specializing in consumer insights and market research. Currently serving as the Director of Consumer & Brand Data at McKinney, he leads the development and analysis of quantitative market research efforts, driving strategic marketing solutions for clients. Brian is adept at leveraging both primary and secondary data to address business challenges, identify target audiences, and validate marketing strategies. His extensive background includes roles in various advertising and consulting firms, where he honed his skills in integrated marketing and media strategy. With a strong emphasis on data-driven decision-making, he is passionate about enhancing brand performance through innovative marketing techniques. Outside of work, Brian is committed to continuous learning and adapting to the ever-evolving landscape of digital marketing, making him a valuable asset in any organization.

Brian`s contact details

mail

***************@mckinney.com

Colleagues

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Susan Roche

Chief People Officer

Gregory Barnes

Executive Director of Data & Analytics

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Michael Mcnamara

Managing Director, McKinney Health

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Leslie Dement

Executive Director, Media

Naomi Newman

Executive Producer

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Lisa Hafer

Executive Director, Marketing and Communications

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Lisa Hughes

EVP, Executive Director, Agency Operations

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Elide Marks Pmp

Chief of Staff

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Bill Mattis

Head of Growth, Cheil North America

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