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Bruce Fendell

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Bruce Fendell

Vice President DMM | WSS / Foot Locker

Los Angeles, California, United States

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Bruce Fendell

Summary

Bruce Fendell is a seasoned sales and marketing executive with extensive experience in the footwear, apparel, and sporting goods industries. Currently serving as Vice President DMM at WSS / Eurostar, Inc., he has demonstrated a strong ability to drive results through strategic brand development and management. His career spans roles at renowned companies like Adidas, Reebok, and Fila, culminating in a proven track record of success in both leadership and consulting capacities. Bruce excels in building high-performing teams and fostering relationships with senior management across various distribution channels. With a Bachelor of Science in Business Administration from the University of Tampa, he possesses a solid academic foundation to complement his professional achievements. Passionate about trend analysis and visual merchandising, Bruce is always on the lookout for innovative approaches to retail strategy and consumer engagement. His unique blend of experience in both startup environments and established corporations makes him a versatile leader in the retail sector.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Bruce Fendell

Work Experience

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Vice President DMM at

WSS / Foot Locker

January 2015 - Present

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Owner at

ABF CONSULTING

January 2014 - January 2015

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Consultant at

WSS / Foot Locker

January 2014 - January 2015

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General Manager-Eddie Bauer Footwear at

Eastman Footwear

January 2011 - January 2014

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Vice President Sales at

FILA

January 2007 - January 2010

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Senior Vice President, Sales On Field at

Reebok

January 2003 - January 2006

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Director of Footwear Sales at

adidas

January 1997 - January 2003

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Bruce Fendell

Education

University of Tampa, Bachelor Of Science

Frequently Asked Questions about Bruce Fendell

What is Bruce Fendell email address?

Bruce Fendell's primary email address is ********@shopwss.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Bruce Fendell work for?

Bruce Fendell is a Vice President DMM at WSS / Foot Locker.

Where Bruce Fendell graduated from?

Bruce Fendell holds a degree in Business Administration And Management, General from University of Tampa.

How can I directly contact Bruce Fendell?

To contact Bruce Fendell directly, you can use the email address ********@shopwss.com. Complete contact information is available upon registration with Muraena.

Who is Bruce Fendell?

Bruce Fendell is a seasoned sales and marketing executive with extensive experience in the footwear, apparel, and sporting goods industries. Currently serving as Vice President DMM at WSS / Eurostar, Inc., he has demonstrated a strong ability to drive results through strategic brand development and management. His career spans roles at renowned companies like Adidas, Reebok, and Fila, culminating in a proven track record of success in both leadership and consulting capacities. Bruce excels in building high-performing teams and fostering relationships with senior management across various distribution channels. With a Bachelor of Science in Business Administration from the University of Tampa, he possesses a solid academic foundation to complement his professional achievements. Passionate about trend analysis and visual merchandising, Bruce is always on the lookout for innovative approaches to retail strategy and consumer engagement. His unique blend of experience in both startup environments and established corporations makes him a versatile leader in the retail sector.

Bruce`s contact details

mail

********@shopwss.com

Colleagues

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Plutarco Mendoza

VP of Customer Experience

Plutarco Mendoza

VP of Store Operations

Roderick Aiken

VP of Marketing

Mitzi Chan

Vice President, Finance & Accounting

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Lena Jeffrey

Chief Merchandising Officer

Carl Collins-Cepeda

Executive Chairman

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Gabe Williams

VP Store Development & Strategy

Jerry Silva

PRESIDENT

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William Argueta

Vice President of Real Estate

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Michael Foley

VP DMM of Men's (Footwear, Apparel & Accessories)

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