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Caitlin Cassady

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Caitlin Cassady

Vice President of Marketing | Beyond

San Francisco, California, United States

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Caitlin Cassady

Summary

Caitlin Cassady is a seasoned marketing professional with over 15 years of experience in SaaS organizations, specializing in corporate branding, communications strategy, and content marketing. She has a proven track record of leading cross-functional teams and executing successful marketing campaigns that drive business impact. Caitlin's journey began as a journalist, where her passion for storytelling flourished, and she has since transformed complex technical concepts into compelling narratives. Notable achievements include leading the rebranding of Allocadia, resulting in a significant increase in inbound inquiries, and co-authoring a business book with industry leaders. Her expertise spans various areas including analyst relations, media relations, and strategic communications. Caitlin's analytical mindset and organized approach enable her to thrive in fast-paced environments, making her a valuable asset to any organization.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Caitlin Cassady

Work Experience

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Vice President of Marketing at

Beyond

October 2022 - Present

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Senior Director Of Content, Communications & Community at

Formation (acquired by BCG)

April 2021 - July 2022

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Director of Corporate Marketing at

Allocadia, an Uptempo company

May 2018 - April 2021

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Director of Corporate Marketing (acquired by D&B) at

Lattice Engines

April 2015 - May 2018

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Sr. Manager of PR at

Kiteworks

April 2013 - March 2015

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Sr. Account Executive at

Airfoil Group

July 2009 - April 2013

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Intern/Account Coordinator at

Engage PR

November 2008 - May 2009

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Bureau Reporter at

Bay City News

December 2006 - November 2008

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Assistant Opinion Editor at

Daily Nexus

September 2005 - June 2006

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Caitlin Cassady

Education

San José State University, Masters Of Science

January 2008 - January 2010

University of California, Santa Barbara, Bachelor Of Arts - Ba

January 2002 - January 2006

Pontificia Universidad Cat��lica de Chile, Study Abroad

January 2005 - January 2005

Frequently Asked Questions about Caitlin Cassady

What is Caitlin Cassady email address?

Caitlin Cassady's primary email address is ***************@beyondpricing.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Caitlin Cassady work for?

Caitlin Cassady is a Vice President of Marketing at Beyond, a company specializing in Prepackaged software.

Where Caitlin Cassady graduated from?

Caitlin Cassady holds a degree in Mass Communication from San José State University.

How can I directly contact Caitlin Cassady?

To contact Caitlin Cassady directly, you can use the email address ***************@beyondpricing.com. Complete contact information is available upon registration with Muraena.

Who is Caitlin Cassady?

Caitlin Cassady is a seasoned marketing professional with over 15 years of experience in SaaS organizations, specializing in corporate branding, communications strategy, and content marketing. She has a proven track record of leading cross-functional teams and executing successful marketing campaigns that drive business impact. Caitlin's journey began as a journalist, where her passion for storytelling flourished, and she has since transformed complex technical concepts into compelling narratives. Notable achievements include leading the rebranding of Allocadia, resulting in a significant increase in inbound inquiries, and co-authoring a business book with industry leaders. Her expertise spans various areas including analyst relations, media relations, and strategic communications. Caitlin's analytical mindset and organized approach enable her to thrive in fast-paced environments, making her a valuable asset to any organization.

Caitlin`s contact details

mail

***************@beyondpricing.com

*************@accellion.com

Colleagues

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Julie Brinkman

Chief Executive Officer

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David Kelso

CTO and Co-Founder

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Brian Brendell

SVP of Product

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