What company does Caitlin Lafferty work for?

Caitlin Lafferty is a Executive Director, Global Ecommerce & Digital Marketing at DRUNK ELEPHANT, a company specializing in Soap, Cleaning Compound, & Toilet Preparation Manufacturing.

Where Caitlin Lafferty graduated from?

Caitlin Lafferty holds a degree in Sociology, Minor Marketing from Loyola University Maryland.

Who is Caitlin Lafferty?

Caitlin Lafferty is an accomplished Executive Director specializing in global digital marketing and e-commerce, currently leading initiatives at Drunk Elephant. With a robust background in brand development and management, she has a proven track record of driving cross-channel growth through innovative strategies and consumer insights. Caitlin's experience spans high-profile roles at Amazon and La Mer, where she honed her skills in multi-channel marketing and customer experience optimization. Her strategic vision and leadership have consistently resulted in enhanced digital engagement and revenue growth. A graduate of Loyola University Maryland with a degree in Sociology and a minor in Marketing, Caitlin combines analytical thinking with creative problem-solving. She is passionate about leveraging technology to shape the future of retail and enhance customer journeys. Her diverse career reflects her adaptability and commitment to excellence in the ever-evolving digital landscape.