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Carlos Ribas

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Carlos Ribas

SVP & Managing Director, Latin America, Caribbean & Canada | The Wendy's Company

Miami, Florida, United States

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Carlos Ribas

Summary

Carlos Ribas is a seasoned global marketing executive with over 16 years of experience, currently serving as the Senior Vice President and Managing Director for Latin America, the Caribbean, and Canada at The Wendy's Company. His expertise spans various domains including brand development, product innovation, and strategic planning, having successfully collaborated with top-tier brands like Burger King and Bacardi. Carlos is bicultural and bilingual, fluent in Spanish and with basic proficiency in Portuguese, which enhances his ability to navigate diverse markets. He has a proven track record in driving business turnarounds and executing breakthrough marketing strategies in highly competitive environments. His educational background includes an MBA from the University of Michigan with a specialization in Marketing and a Bachelor's degree in Advertising from the University of Florida. Beyond his corporate roles, he has also provided strategic marketing consultancy to food and beverage companies. Carlos's extensive experience and leadership in marketing make him a valuable asset in the industry.

General

Generalist

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Carlos Ribas

Work Experience

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SVP & Managing Director, Latin America, Caribbean & Canada at

The Wendy's Company

May 2023 - Present

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VP & Managing Director, Latin America & Caribbean Region at

The Wendy's Company

May 2012 - Present

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Vice President, International Strategic Initiatives at

The Wendy's Company

November 2011 - May 2012

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Independent Consultant at

Carlos Ribas

January 2011 - November 2011

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Vice President, Restaurant Customer Strategies at

Behaviorworx

November 2010 - June 2011

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Vice President, Marketing - Latin America / Caribbean Region at

Burger King

December 2007 - May 2010

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Vice President, Global Marketing at

Burger King

June 2006 - January 2007

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Sr. Director, Global Menu at

Burger King

April 2005 - June 2006

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Sr. Director, Product Marketing at

Burger King

November 2003 - March 2005

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Director, Product Marketing at

Burger King

January 2002 - January 2003

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Manager, Product Marketing at

Burger King

January 2000 - January 2002

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Brand Manager at

Bacardi

January 1997 - January 2000

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Assistant Brand Manager at

MillerCoors

January 1996 - January 1997

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Account Executive at

Zubi

January 1991 - January 1994

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Carlos Ribas

Education

Ross School of Business, Mba

January 1994 - January 1996

University of Florida, Bs

January 1987 - January 1991

Christopher Columbus High School

January 1984 - January 1987

Frequently Asked Questions about Carlos Ribas

What is Carlos Ribas email address?

Carlos Ribas's primary email address is ************@wendys.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Carlos Ribas work for?

Carlos Ribas is a SVP & Managing Director, Latin America, Caribbean & Canada at The Wendy's Company, a company specializing in Performing Arts Companies.

Where Carlos Ribas graduated from?

Carlos Ribas holds a degree in Marketing from Ross School of Business.

How can I directly contact Carlos Ribas?

To contact Carlos Ribas directly, you can use the email address ************@wendys.com. Complete contact information is available upon registration with Muraena.

Is Carlos Ribas an immigrant?

Yes, Carlos Ribas is an immigrant and currently based in United States

Who is Carlos Ribas?

Carlos Ribas is a seasoned global marketing executive with over 16 years of experience, currently serving as the Senior Vice President and Managing Director for Latin America, the Caribbean, and Canada at The Wendy's Company. His expertise spans various domains including brand development, product innovation, and strategic planning, having successfully collaborated with top-tier brands like Burger King and Bacardi. Carlos is bicultural and bilingual, fluent in Spanish and with basic proficiency in Portuguese, which enhances his ability to navigate diverse markets. He has a proven track record in driving business turnarounds and executing breakthrough marketing strategies in highly competitive environments. His educational background includes an MBA from the University of Michigan with a specialization in Marketing and a Bachelor's degree in Advertising from the University of Florida. Beyond his corporate roles, he has also provided strategic marketing consultancy to food and beverage companies. Carlos's extensive experience and leadership in marketing make him a valuable asset in the industry.

Carlos`s contact details

mail

************@wendys.com

Colleagues

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Suzie Thuerk

Chief Accounting Officer

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Lindsay Radkoski

Chief Marketing Officer, U.S.

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Lindsay Radkoski

Chief Marketing Officer, U S

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Stacey Crook

Vice President of Finance

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Kathy Oneal

Vice President

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Beverly Johnson

Vice President, Global Chief Culture, Equity & Inclusion Officer

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Bill Radebaugh

Vice President Special Projects

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Deepak Ajmani

Chief Operations Officer - U.S. at The Wendy's Company

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Jorge Hernandez

Quality Assurance VP

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Heidi Schauer

VP of Corporate Communications ( VP, Communications, Public Affairs & Customer Care)

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