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Carlos Ribas
Carlos Ribas
SVP & Managing Director, Latin America, Caribbean & Canada | The Wendy's Company
Miami, Florida, United States
Carlos Ribas
Summary
Carlos Ribas is a seasoned global marketing executive with over 16 years of experience, currently serving as the Senior Vice President and Managing Director for Latin America, the Caribbean, and Canada at The Wendy's Company. His expertise spans various domains including brand development, product innovation, and strategic planning, having successfully collaborated with top-tier brands like Burger King and Bacardi. Carlos is bicultural and bilingual, fluent in Spanish and with basic proficiency in Portuguese, which enhances his ability to navigate diverse markets. He has a proven track record in driving business turnarounds and executing breakthrough marketing strategies in highly competitive environments. His educational background includes an MBA from the University of Michigan with a specialization in Marketing and a Bachelor's degree in Advertising from the University of Florida. Beyond his corporate roles, he has also provided strategic marketing consultancy to food and beverage companies. Carlos's extensive experience and leadership in marketing make him a valuable asset in the industry.
Carlos Ribas
Work Experience
SVP & Managing Director, Latin America, Caribbean & Canada at
The Wendy's Company
May 2023 - Present
VP & Managing Director, Latin America & Caribbean Region at
The Wendy's Company
May 2012 - Present
Vice President, International Strategic Initiatives at
The Wendy's Company
November 2011 - May 2012
Independent Consultant at
Carlos Ribas
January 2011 - November 2011
Vice President, Restaurant Customer Strategies at
Behaviorworx
November 2010 - June 2011
Vice President, Marketing - Latin America / Caribbean Region at
Burger King
December 2007 - May 2010
Vice President, Global Marketing at
Burger King
June 2006 - January 2007
Sr. Director, Global Menu at
Burger King
April 2005 - June 2006
Sr. Director, Product Marketing at
Burger King
November 2003 - March 2005
Director, Product Marketing at
Burger King
January 2002 - January 2003
Manager, Product Marketing at
Burger King
January 2000 - January 2002
Brand Manager at
Bacardi
January 1997 - January 2000
Assistant Brand Manager at
MillerCoors
January 1996 - January 1997
Account Executive at
Zubi
January 1991 - January 1994
Carlos Ribas
Education
January 1994 - January 1996
January 1987 - January 1991
Christopher Columbus High School
January 1984 - January 1987
Frequently Asked Questions about Carlos Ribas
What is Carlos Ribas email address?
Carlos Ribas's primary email address is ************@wendys.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Carlos Ribas work for?
Carlos Ribas is a SVP & Managing Director, Latin America, Caribbean & Canada at The Wendy's Company, a company specializing in Performing Arts Companies.
Where Carlos Ribas graduated from?
Carlos Ribas holds a degree in Marketing from Ross School of Business.
How can I directly contact Carlos Ribas?
To contact Carlos Ribas directly, you can use the email address ************@wendys.com. Complete contact information is available upon registration with Muraena.
Is Carlos Ribas an immigrant?
Yes, Carlos Ribas is an immigrant and currently based in United States
Who is Carlos Ribas?
Carlos Ribas is a seasoned global marketing executive with over 16 years of experience, currently serving as the Senior Vice President and Managing Director for Latin America, the Caribbean, and Canada at The Wendy's Company. His expertise spans various domains including brand development, product innovation, and strategic planning, having successfully collaborated with top-tier brands like Burger King and Bacardi. Carlos is bicultural and bilingual, fluent in Spanish and with basic proficiency in Portuguese, which enhances his ability to navigate diverse markets. He has a proven track record in driving business turnarounds and executing breakthrough marketing strategies in highly competitive environments. His educational background includes an MBA from the University of Michigan with a specialization in Marketing and a Bachelor's degree in Advertising from the University of Florida. Beyond his corporate roles, he has also provided strategic marketing consultancy to food and beverage companies. Carlos's extensive experience and leadership in marketing make him a valuable asset in the industry.
Carlos`s contact details
************@wendys.com
Colleagues
Chief Accounting Officer
Chief Marketing Officer, U.S.
Chief Marketing Officer, U S
Vice President of Finance
Vice President
Vice President, Global Chief Culture, Equity & Inclusion Officer
Vice President Special Projects
Chief Operations Officer - U.S. at The Wendy's Company
Quality Assurance VP
VP of Corporate Communications ( VP, Communications, Public Affairs & Customer Care)