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Carter Baldwin

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Carter Baldwin

Vice President Creative | First Media US

Los Angeles, California, United States

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Carter Baldwin

Summary

Carter Baldwin is a seasoned content and brand strategist with a wealth of experience in the wellness and fitness industry. Currently serving as the SVP of Content, Creative & Brand at Alpha Lion, he has honed his skills in developing full-funnel DTC strategies that resonate with diverse audiences. His previous roles include Vice President positions at Manscaped and Fabfitfun, where he led innovative campaigns that significantly boosted brand visibility. With a solid educational foundation from prestigious institutions like Northwestern University and UCLA, Carter combines academic insight with practical expertise. His journey through various industries, from television production at Fox to consulting for Ipsy, reflects a versatile career dedicated to creativity and brand building. Carter's passion for omni-channel content strategies positions him as a thought leader in his field, continually pushing the boundaries of brand engagement.

General

Generalist

Technical Background

Leadership Experience

Moderate Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Carter Baldwin

Work Experience

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Vice President Creative at

First Media US

January 2024 - Present

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Partner at

Brazos Baldwin And Cortez

October 2022 - Present

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SVP Content, Creative & Brand at

Alpha Lion

April 2023 - December 2023

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Vice President Content, Creative & Brand at

MANSCAPED

February 2020 - November 2022

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VP of Content, Creative & Brand at

FabFitFun

July 2017 - January 2020

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CMO/Executive Creative Director at

Hardtack Creative

September 2013 - August 2017

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Consultant - Head of Content and Creative at

IPSY

October 2013 - March 2014

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President of Studios/Executive Creative Director at

TechStyleOS

July 2008 - September 2013

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Creative Director/Copywriter/Producer at

Dime Box

January 2005 - January 2008

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Producer at

MEDIA production, spol. s r. o.

January 2003 - January 2005

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Production Coordinator at

Fox Corporation

January 2001 - January 2002

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City Editor, AOL City Guide at

AOL

January 2000 - January 2001

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Associate Editor at

Reid Media

January 1999 - January 2000

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Research Associate at

Insights by Kantar

January 1998 - January 1999

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Editorial Assistant at

Texas Monthly

January 1997 - January 1998

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Intern at

Rives Smith Baldwin Carlberg

January 1996 - January 1996

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Carter Baldwin

Education

Kellogg School of Management, Cmo Program

January 2023

The Book Shop School for Ads

January 2013 - January 2014

University of California, Los Angeles, Professional Program

January 2005 - January 2007

The Kinkaid School

Frequently Asked Questions about Carter Baldwin

What is Carter Baldwin email address?

Carter Baldwin's primary email address is ********@first.media. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Carter Baldwin work for?

Carter Baldwin is a Vice President Creative at First Media US, a company specializing in Custom computer programming services.

Where Carter Baldwin graduated from?

Carter Baldwin holds a degree in from Kellogg School of Management.

How can I directly contact Carter Baldwin?

To contact Carter Baldwin directly, you can use the email address ********@first.media. Complete contact information is available upon registration with Muraena.

Who is Carter Baldwin?

Carter Baldwin is a seasoned content and brand strategist with a wealth of experience in the wellness and fitness industry. Currently serving as the SVP of Content, Creative & Brand at Alpha Lion, he has honed his skills in developing full-funnel DTC strategies that resonate with diverse audiences. His previous roles include Vice President positions at Manscaped and Fabfitfun, where he led innovative campaigns that significantly boosted brand visibility. With a solid educational foundation from prestigious institutions like Northwestern University and UCLA, Carter combines academic insight with practical expertise. His journey through various industries, from television production at Fox to consulting for Ipsy, reflects a versatile career dedicated to creativity and brand building. Carter's passion for omni-channel content strategies positions him as a thought leader in his field, continually pushing the boundaries of brand engagement.

Carter`s contact details

mail

********@first.media

******@manscaped.com

Colleagues

Karl Knepley

EVP and CFO

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Christin Dennis Sphr

Vice President, People Operations

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Lucy Bartlett

Chief Performance Officer

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Josh Smith

Vice President of Affiliate Marketing

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Chris Athanassopoulos

Chief Financial Officer

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Paul Pieri

VP, Controller

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