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Chris Lorenzo

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Chris Lorenzo

Vice President Brand GM; Original Muck Bott Co. | Rocky Brands, Inc.

United States

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Chris Lorenzo

Summary

Chris Lorenzo is a seasoned Vice President and Brand General Manager at Rocky Brands, with extensive experience in sales and marketing within the men's and boys' clothing industry. He has a strong track record of developing and executing comprehensive marketing strategies that drive business growth and enhance brand visibility. Chris excels in team leadership, having successfully built and guided high-performing teams throughout his career. His expertise spans various facets of marketing, including integrated marketing, event planning, and strategic market penetration. Known for his solid communication skills, he effectively collaborates with management, vendors, and customers to align organizational goals. Chris's commitment to excellence is evident in his ability to increase sales and market share, as demonstrated in his previous roles. He holds a Bachelor of Arts in Communications from Salisbury University and is passionate about leveraging innovative marketing techniques to achieve business objectives.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Chris Lorenzo

Work Experience

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Vice President Brand GM; Original Muck Bott Co. at

Rocky Brands, Inc.

June 2022 - Present

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VIce President Brand General Manager Georgia Boot at

Rocky Brands, Inc.

February 2022 - June 2022

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Vice President Brand General Manager Georgia Boot at

Rocky Brands, Inc.

February 2022 - June 2022

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National Sales Manager; Rocky at

Rocky Brands, Inc.

December 2017 - February 2022

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Director of Sales at

Dunlop Protective Footwear

January 2017 - December 2017

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Vice President of Sales at

Rocky Brands

February 2013 - January 2017

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Territory Sales Manager at

Rocky Brands, Inc.

February 2010 - February 2013

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Marketing Manager at

Rocky Brands, Inc.

April 2004 - February 2010

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Director of Sports & Recreation at

Robert K Fox Family Ymca

January 2001 - January 2004

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General Manager at

Lone Star Steakhouse / Texas Land & Cattle

January 1997 - January 2001

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Marketing and Sales Director at

Communications Concepts

January 1994 - January 1997

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Chris Lorenzo

Education

Salisbury University, Bachelor Of Arts

January 1990 - January 1994

Frequently Asked Questions about Chris Lorenzo

What is Chris Lorenzo email address?

Chris Lorenzo's primary email address is *************@rockybrands.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Chris Lorenzo work for?

Chris Lorenzo is a Vice President Brand GM; Original Muck Bott Co. at Rocky Brands, Inc., a company specializing in Men's & boy's clothing.

Where Chris Lorenzo graduated from?

Chris Lorenzo holds a degree in Communications from Salisbury University.

How can I directly contact Chris Lorenzo?

To contact Chris Lorenzo directly, you can use the email address *************@rockybrands.com. Complete contact information is available upon registration with Muraena.

Who is Chris Lorenzo?

Chris Lorenzo is a seasoned Vice President and Brand General Manager at Rocky Brands, with extensive experience in sales and marketing within the men's and boys' clothing industry. He has a strong track record of developing and executing comprehensive marketing strategies that drive business growth and enhance brand visibility. Chris excels in team leadership, having successfully built and guided high-performing teams throughout his career. His expertise spans various facets of marketing, including integrated marketing, event planning, and strategic market penetration. Known for his solid communication skills, he effectively collaborates with management, vendors, and customers to align organizational goals. Chris's commitment to excellence is evident in his ability to increase sales and market share, as demonstrated in his previous roles. He holds a Bachelor of Arts in Communications from Salisbury University and is passionate about leveraging innovative marketing techniques to achieve business objectives.

Chris`s contact details

mail

*************@rockybrands.com

Colleagues

Larry Miller

Vice President Sales Western

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Mike Roundhouse

VP, General Manager of XTRATUF at Rocky Brands, Inc.

Joshua Thomas

Vice President of Information Technology

Mclaughlin Jim

Vice-President of Sales

Chris Wisecup

VP, Governance, Risk & Compliance

Deborah Gendreau-Flynn

Vice President, Sales

Darren Layard

Vice President, General Manager – International Markets

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Tom Robertson

Chief Operating Officer

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Julie Zoellner

VP, Corporate Controller

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Brian Elliott

Vice President, Distribution Services

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