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Colleen Romero

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Colleen Romero

VP Marketing & eCommerce | Revenue Growth | Digital Leadership | Strategy | HealthWay Family of Brands®

Atlanta, Georgia, United States

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Colleen Romero

Summary

Colleen Romero is a seasoned marketing executive with over 15 years of experience in digital marketing, eCommerce, and user experience. Currently serving as the VP of Marketing & eCommerce at HealthWay, she is recognized for her ability to lead teams in delivering high-performing digital marketing programs. Colleen has a unique blend of business and technical expertise, enabling her to craft omni-channel strategies that drive brand growth and customer engagement. Her career spans various industries, including radiotelephone communication and medical equipment, showcasing her adaptability and broad knowledge base. Colleen is passionate about fostering strong company cultures that align with business objectives. With a solid educational background, including an MIM from Thunderbird and executive education from Kellogg, she stays at the forefront of digital marketing trends. Her strategic approach has consistently resulted in substantial revenue growth and innovative product launches.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Colleen Romero

Work Experience

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VP Marketing & eCommerce | Revenue Growth | Digital Leadership | Strategy at

HealthWay Family of Brands®

January 2023 - Present

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Director, Marketing Technology | Web Product Management | Agile Delivery | Vendor Management at

Stanley Black & Decker, Inc.

January 2020 - January 2023

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Director, Digital Marketing | Marketing Technology | eCommerce | CRM | Personalization at

SiteOne Landscape Supply

January 2016 - January 2020

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Director, Digital Marketing | eCommerce | Media | Loyalty | CRM | Reporting to SVP, Digital at

Genuine Parts Company

January 2012 - January 2016

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Director, Marketing | Customer Experience | Media | Promotions | Email Marketing | Web Analytics at

NCR Corporation

January 2010 - January 2012

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Account Director | Web Development | Technology Operations | Program Delivery | Account Management at

Intermark Group

January 2007 - January 2010

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Head of Go-to-Market Programs | Developer Marketing | Mobile Applications | Events Marketing at

Nokia

January 2001 - January 2006

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Colleen Romero

Education

Thunderbird School of Global Management, Master Of International Management (Mim)

Loyola University New Orleans, Bachelor Of Business Adminstration

Kellogg School of Management, Executive Education

The George Washington University, Executive Education - Digital Marketing Program

Frequently Asked Questions about Colleen Romero

What is Colleen Romero email address?

Colleen Romero's primary email address is *******@healthway.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Colleen Romero work for?

Colleen Romero is a VP Marketing & eCommerce | Revenue Growth | Digital Leadership | Strategy at HealthWay Family of Brands®, a company specializing in Medical Equipment & Supplies Manufacturing.

Where Colleen Romero graduated from?

Colleen Romero holds a degree in Marketing from Thunderbird School of Global Management.

How can I directly contact Colleen Romero?

To contact Colleen Romero directly, you can use the email address *******@healthway.com. Complete contact information is available upon registration with Muraena.

Who is Colleen Romero?

Colleen Romero is a seasoned marketing executive with over 15 years of experience in digital marketing, eCommerce, and user experience. Currently serving as the VP of Marketing & eCommerce at HealthWay, she is recognized for her ability to lead teams in delivering high-performing digital marketing programs. Colleen has a unique blend of business and technical expertise, enabling her to craft omni-channel strategies that drive brand growth and customer engagement. Her career spans various industries, including radiotelephone communication and medical equipment, showcasing her adaptability and broad knowledge base. Colleen is passionate about fostering strong company cultures that align with business objectives. With a solid educational background, including an MIM from Thunderbird and executive education from Kellogg, she stays at the forefront of digital marketing trends. Her strategic approach has consistently resulted in substantial revenue growth and innovative product launches.

Colleen`s contact details

mail

*******@healthway.com

**************@siteone.com

**************@napaonline.com

*******@colleenromero.com

**************@genpt.com

*******@gwu.edu

**************@sbdinc.com

Colleagues

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Frank Murray

Board Member

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Brian Hicks

Vice President

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Ryan Richie

Executive Vice President Business Development

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Daniel Phalen

Chief Executive Officer

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Daniel Phalen

Vice President and General Manager Growth Markets

David Stewart

Executive Vice President and General Counsel

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Alexander Frechette Pe

Vice President Of Engineering

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