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Craig Shirk
Craig Shirk
VP, Marketing Analytics | Expedia Group
El Segundo, California, United States
Craig Shirk
Summary
Craig Shirk is a seasoned marketing executive with over 20 years of experience in driving growth and strategic initiatives across Fortune 100 companies and professional services. He specializes in analytics, CRM, and direct-to-consumer strategies, leveraging data to optimize marketing investments and solve complex business challenges. His leadership roles have included significant contributions to large-scale programs with budgets exceeding $500 million. Craig is known for his collaborative approach, forging strong partnerships at all organizational levels to achieve results. He holds advanced degrees in Applied Statistics and Mathematics, underscoring his analytical prowess. Outside of his professional achievements, Craig's interests may include exploring emerging marketing technologies and innovative strategies to enhance customer engagement.
Craig Shirk
Work Experience
VP, Marketing Analytics at
Expedia Group
April 2023 - Present
Chief Growth Officer at
Inspire
September 2021 - April 2023
EVP Performance Marketing & Analytics at
Inspire
February 2021 - September 2021
Vice President, Marketing Strategy, Analytics and Retention at
AT&T
June 2020 - February 2021
Vice President, Retention Marketing at
AT&T
October 2018 - June 2020
Vice President Measurement, Analytics and Marketing Technology at
AT&T
September 2017 - September 2018
Vice President Direct & Database Marketing, AT&T Entertainment and Internet Services at
AT&T
September 2015 - August 2017
Vice President, Direct Sales Marketing at
DIRECTV
October 2011 - August 2015
Principal Strategist, New Customer Acquisition at
DIRECTV
September 2011 - December 2013
VP at
Merkle
February 2006 - December 2011
Director of Analytics at
Health Products Research Inc
July 1999 - February 2006
Director, Promotion Analytics at
INVENTIV HEALTH (MALAYSIA) SDN. BHD.
January 1999 - January 2006
Craig Shirk
Education
The Ohio State University, Master
January 1997 - January 1999
Millersville University of Pennsylvania, Bs
January 1993 - January 1997
Frequently Asked Questions about Craig Shirk
What is Craig Shirk email address?
Craig Shirk's primary email address is ******@expedia.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Craig Shirk work for?
Craig Shirk is a VP, Marketing Analytics at Expedia Group, a company specializing in Prepackaged software.
Where Craig Shirk graduated from?
Craig Shirk holds a degree in Applied Statistics from The Ohio State University.
How can I directly contact Craig Shirk?
To contact Craig Shirk directly, you can use the email address ******@expedia.com. Complete contact information is available upon registration with Muraena.
Who is Craig Shirk?
Craig Shirk is a seasoned marketing executive with over 20 years of experience in driving growth and strategic initiatives across Fortune 100 companies and professional services. He specializes in analytics, CRM, and direct-to-consumer strategies, leveraging data to optimize marketing investments and solve complex business challenges. His leadership roles have included significant contributions to large-scale programs with budgets exceeding $500 million. Craig is known for his collaborative approach, forging strong partnerships at all organizational levels to achieve results. He holds advanced degrees in Applied Statistics and Mathematics, underscoring his analytical prowess. Outside of his professional achievements, Craig's interests may include exploring emerging marketing technologies and innovative strategies to enhance customer engagement.
Craig`s contact details
******@expedia.com
******@expediagroup.com
Colleagues
Senior Software Engineer
Vice President, Technology
SVP Data and AI
Vice President, Corporate Development (M&A) & Strategy
Customer Service Representative
Vice President, Global Social Impact and Sustainability
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Vice President, Private Label Solutions, Asia Pacific and Middle East
Vice President , Advertising Technology
Distinguished Program Manager and Chief of Staff, Core Services