Directory

>

Craig Shirk

avatar

Craig Shirk

VP, Marketing Analytics | Expedia Group

El Segundo, California, United States

View contact details (it's free)

Craig Shirk

Summary

Craig Shirk is a seasoned marketing executive with over 20 years of experience in driving growth and strategic initiatives across Fortune 100 companies and professional services. He specializes in analytics, CRM, and direct-to-consumer strategies, leveraging data to optimize marketing investments and solve complex business challenges. His leadership roles have included significant contributions to large-scale programs with budgets exceeding $500 million. Craig is known for his collaborative approach, forging strong partnerships at all organizational levels to achieve results. He holds advanced degrees in Applied Statistics and Mathematics, underscoring his analytical prowess. Outside of his professional achievements, Craig's interests may include exploring emerging marketing technologies and innovative strategies to enhance customer engagement.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Craig Shirk

Work Experience

company logo

VP, Marketing Analytics at

Expedia Group

April 2023 - Present

company logo

Chief Growth Officer at

Inspire

September 2021 - April 2023

company logo

EVP Performance Marketing & Analytics at

Inspire

February 2021 - September 2021

company logo

Vice President, Marketing Strategy, Analytics and Retention at

AT&T

June 2020 - February 2021

company logo

Vice President, Retention Marketing at

AT&T

October 2018 - June 2020

company logo

Vice President Measurement, Analytics and Marketing Technology at

AT&T

September 2017 - September 2018

company logo

Vice President Direct & Database Marketing, AT&T Entertainment and Internet Services at

AT&T

September 2015 - August 2017

company logo

Vice President, Direct Sales Marketing at

DIRECTV

October 2011 - August 2015

company logo

Principal Strategist, New Customer Acquisition at

DIRECTV

September 2011 - December 2013

company logo

VP at

Merkle

February 2006 - December 2011

company logo

Director of Analytics at

Health Products Research Inc

July 1999 - February 2006

💼

Director, Promotion Analytics at

INVENTIV HEALTH (MALAYSIA) SDN. BHD.

January 1999 - January 2006

Logos provided by Logo.dev

Craig Shirk

Education

The Ohio State University, Master

January 1997 - January 1999

Millersville University of Pennsylvania, Bs

January 1993 - January 1997

Frequently Asked Questions about Craig Shirk

What is Craig Shirk email address?

Craig Shirk's primary email address is ******@expedia.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Craig Shirk work for?

Craig Shirk is a VP, Marketing Analytics at Expedia Group, a company specializing in Prepackaged software.

Where Craig Shirk graduated from?

Craig Shirk holds a degree in Applied Statistics from The Ohio State University.

How can I directly contact Craig Shirk?

To contact Craig Shirk directly, you can use the email address ******@expedia.com. Complete contact information is available upon registration with Muraena.

Who is Craig Shirk?

Craig Shirk is a seasoned marketing executive with over 20 years of experience in driving growth and strategic initiatives across Fortune 100 companies and professional services. He specializes in analytics, CRM, and direct-to-consumer strategies, leveraging data to optimize marketing investments and solve complex business challenges. His leadership roles have included significant contributions to large-scale programs with budgets exceeding $500 million. Craig is known for his collaborative approach, forging strong partnerships at all organizational levels to achieve results. He holds advanced degrees in Applied Statistics and Mathematics, underscoring his analytical prowess. Outside of his professional achievements, Craig's interests may include exploring emerging marketing technologies and innovative strategies to enhance customer engagement.

Craig`s contact details

mail

******@expedia.com

******@expediagroup.com

Colleagues

Sarah Fox

Senior Software Engineer

Pascal Collet

Vice President, Technology

avatar
Shiyi Pickrell

SVP Data and AI

avatar
Peter Hofmann

Vice President, Corporate Development (M&A) & Strategy

avatar
Peter Tony

Customer Service Representative

avatar
Aditi Mohapatra

Vice President, Global Social Impact and Sustainability

Phil Wee

Vice President, Global Real Estate & Facilities at Expedia Group

Aileen Chan

Vice President, Private Label Solutions, Asia Pacific and Middle East

avatar
Pooja Seth

Vice President , Advertising Technology

avatar
Andrew Corey

Distinguished Program Manager and Chief of Staff, Core Services

View Contact details (it's free)
Request Profile Removal