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Crystal Franz

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Crystal Franz

Chief Executive Officer - Corporate | HomeWell Care Services

Catonsville, Maryland, United States

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Crystal Franz

Summary

Crystal Franz is a results-driven CEO with over 20 years of experience in brand building and corporate strategy, currently leading HomeWell Franchising, Inc. in the taxi and limousine service industry. Her extensive background includes roles in marketing, brand management, and corporate communications across various sectors, notably in hospitality and healthcare. Crystal has a proven track record of enhancing company positioning and driving growth in franchise organizations. She holds an MBA from Loyola University Maryland and a BA from Elizabethtown College, showcasing her strong academic foundation in business and management. Known for her strategic vision, she excels in team building and integrated marketing strategies, making her a key player in any organization she leads. In her spare time, Crystal is passionate about mentoring emerging leaders and exploring innovations in marketing.

General

Generalist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Crystal Franz

Work Experience

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Chief Executive Officer - Corporate at

HomeWell Care Services

December 2020 - Present

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Chief Strategy Officer at

Homewell Care Services

November 2019 - December 2020

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Vice President of Brand Strategy, Marketing & Communications at

HomeWell Care Services

July 2018 - November 2019

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Vice President of Corporate Communications at

WoodSpring Suites

November 2016 - July 2018

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Vice President of Marketing and Brand Programs at

WoodSpring Suites

November 2014 - November 2016

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Account Director at

Planit

March 2013 - November 2014

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Director, Brand Marketing at

Choice Hotels International

November 2012 - March 2013

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Director, Brand Strategy at

Choice Hotels International

January 2012 - November 2012

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Manager, Brand Strategy at

Choice Hotels International

October 2010 - December 2011

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Manager, Consumer Marketing at

Choice Hotels International

November 2009 - October 2010

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Project Manager, Brand Advertising at

Choice Hotels International

January 2008 - October 2009

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Account Executive, North American Advertising at

Choice Hotels International

May 2006 - January 2008

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Marketing Manager at

Turf Valley Resort

January 2003 - January 2006

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PR Intern at

SWBR Marketing & Media

January 2003 - January 2003

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Public Relations Intern at

Eisner Communications

January 2001 - January 2002

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Crystal Franz

Education

Elizabethtown College, Bachelor Of Arts (B.A.)

Loyola University Maryland, Master Of Business Administration - Mba

Frequently Asked Questions about Crystal Franz

What is Crystal Franz email address?

Crystal Franz's primary email address is ******@homewellcares.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Crystal Franz work for?

Crystal Franz is a Chief Executive Officer - Corporate at HomeWell Care Services, a company specializing in General Medical & Surgical Hospitals.

Where Crystal Franz graduated from?

Crystal Franz holds a degree in Business, Management, Marketing, And Related Support Services from Elizabethtown College.

How can I directly contact Crystal Franz?

To contact Crystal Franz directly, you can use the email address ******@homewellcares.com. Complete contact information is available upon registration with Muraena.

Who is Crystal Franz?

Crystal Franz is a results-driven CEO with over 20 years of experience in brand building and corporate strategy, currently leading HomeWell Franchising, Inc. in the taxi and limousine service industry. Her extensive background includes roles in marketing, brand management, and corporate communications across various sectors, notably in hospitality and healthcare. Crystal has a proven track record of enhancing company positioning and driving growth in franchise organizations. She holds an MBA from Loyola University Maryland and a BA from Elizabethtown College, showcasing her strong academic foundation in business and management. Known for her strategic vision, she excels in team building and integrated marketing strategies, making her a key player in any organization she leads. In her spare time, Crystal is passionate about mentoring emerging leaders and exploring innovations in marketing.

Crystal`s contact details

mail

******@homewellcares.com

******@woodspring.com

Colleagues

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Frank Davis

President

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Theresa Rosado

Chief Operating Officer

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Michelle Cone

Senior Vice President of Training & Brand Programs - Corporate

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Ed Haslam

President/CEO

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Joshua Hoffman

Board Member

Kenneth Reynolds

Vice President of Marketing and Sales

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Bill Ortiz

Owner/CEO at HomeWell Care Services Inc Los Angeles

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Brad Himmeger

Vice President

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