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Dan Reiners

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Dan Reiners

VP of Data & Analytics | Haymarket Media US

United States

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Dan Reiners

Summary

Dan Reiners is a seasoned professional in the advertising technology space with a strong focus on pricing optimization and yield management. With over two decades of experience, he has held significant leadership roles in various organizations, including Haymarket Media and The Wall Street Journal. Dan's expertise spans across digital media, programmatic advertising, and data analytics, making him a valuable asset in the ad tech industry. He has a proven track record of driving revenue growth through strategic pricing and inventory management. His educational background includes degrees from the University of Massachusetts, Amherst. Dan is known for his analytical skills and ability to leverage big data for business development. He is passionate about the intersection of technology and marketing, continuously seeking innovative solutions to enhance advertising operations. Outside of work, he enjoys exploring emerging technologies and their impact on the advertising landscape.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Dan Reiners

Work Experience

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VP of Data & Analytics at

Haymarket Media US

October 2022 - Present

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Vice President of Digital Ads & Revenue at

Yappa World Inc

January 2021 - October 2022

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Senior Director of Yield and Data Analytics at

American Media

August 2017 - January 2021

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VP of Inventory and Yield at

SHE Media

February 2016 - January 2017

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Principal at

Infinitive

May 2013 - February 2016

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Vice President of Digital Pricing & Inventory at

Dominion Enterprises

August 2012 - May 2013

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Director of Ad Product Strategy & Pricing at

The Wall Street Journal

November 2011 - August 2012

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Director of Yield Management at

The Wall Street Journal

March 2009 - November 2011

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Yield Manager at

The Wall Street Journal

August 2007 - May 2009

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Inventory Manager at

The Wall Street Journal

December 2006 - August 2007

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Associate Staff Analyst at

NYC Department of Education

November 2004 - November 2006

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Business Intelligence Analyst at

Travelocity Com

February 2003 - November 2004

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Business Intelligence Analyst at

Site59

February 2001 - February 2003

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Revenue Management Analyst at

Frontier Airlines

January 1999 - January 2000

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Dan Reiners

Education

University College London

January 1970 - January 1970

Hampshire college

January 1970 - January 1970

Kilgore College

January 1970 - January 1970

University of Massachusetts Amherst, Bachelors

January 1970 - January 1970

Frequently Asked Questions about Dan Reiners

What is Dan Reiners email address?

Dan Reiners's primary email address is **********@haymarket.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Dan Reiners work for?

Dan Reiners is a VP of Data & Analytics at Haymarket Media US, a company specializing in Motion Picture & Video Industries.

Where Dan Reiners graduated from?

Dan Reiners holds a degree in from University College London.

How can I directly contact Dan Reiners?

To contact Dan Reiners directly, you can use the email address **********@haymarket.com. Complete contact information is available upon registration with Muraena.

Who is Dan Reiners?

Dan Reiners is a seasoned professional in the advertising technology space with a strong focus on pricing optimization and yield management. With over two decades of experience, he has held significant leadership roles in various organizations, including Haymarket Media and The Wall Street Journal. Dan's expertise spans across digital media, programmatic advertising, and data analytics, making him a valuable asset in the ad tech industry. He has a proven track record of driving revenue growth through strategic pricing and inventory management. His educational background includes degrees from the University of Massachusetts, Amherst. Dan is known for his analytical skills and ability to leverage big data for business development. He is passionate about the intersection of technology and marketing, continuously seeking innovative solutions to enhance advertising operations. Outside of work, he enjoys exploring emerging technologies and their impact on the advertising landscape.

Dan`s contact details

mail

**********@haymarket.com

***********@yappaapp.com

Colleagues

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Aaron Wattenberg

Vice President of Business Development

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Mikel King

VP of Engineering

Bill Pietrunti

Vice President, Financial Planning & Analysis

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