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Dana Lent

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Dana Lent

VP, Games Experiences & Engagement | LA28 Olympic & Paralympic Games

Los Angeles, California, United States

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Dana Lent

Summary

Dana Lent is a seasoned event marketer and partnership marketing expert based in Los Angeles, California. With a proven track record in developing and executing integrated marketing platforms, Dana has a unique ability to elevate measurable ROI through innovative strategies. Currently serving as VP of Games Experiences & Engagement at LA28, Dana has extensive experience in the spectator sports industry, particularly with NASCAR, where she held various senior leadership roles. Her expertise spans advertising, digital marketing, and event management, making her a versatile asset in any marketing team. Dana is recognized for her solutions-oriented approach and strategic thinking, particularly in the realm of sports sponsorship. She has a rich background in managing high-profile events and building robust relationships with partners. Beyond her professional accomplishments, Dana is passionate about creating memorable experiences that resonate with audiences.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Dana Lent

Work Experience

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VP, Games Experiences & Engagement at

LA28 Olympic & Paralympic Games

September 2021 - Present

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Sr. Director, Events at

NASCAR

January 2016 - April 2020

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Director, Marketing Platforms at

NASCAR

January 2011 - January 2016

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Sr. Account Manager at

NASCAR

January 2006 - January 2011

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Account Supervisor at

GMR Marketing

July 2004 - January 2006

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Account Supervisor at

Saatchi & Saatchi

March 2003 - July 2004

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Account Executive at

Team One

January 2001 - March 2003

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Event Coordinator at

Events in Motion

September 1999 - June 2001

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Dana Lent

Education

Frequently Asked Questions about Dana Lent

What is Dana Lent email address?

Dana Lent's primary email address is *********@la28.org. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Dana Lent work for?

Dana Lent is a VP, Games Experiences & Engagement at LA28 Olympic & Paralympic Games, a company specializing in Spectator Sports.

Where Dana Lent graduated from?

Dana Lent holds a degree in from The University of Arizona.

How can I directly contact Dana Lent?

To contact Dana Lent directly, you can use the email address *********@la28.org. Complete contact information is available upon registration with Muraena.

Who is Dana Lent?

Dana Lent is a seasoned event marketer and partnership marketing expert based in Los Angeles, California. With a proven track record in developing and executing integrated marketing platforms, Dana has a unique ability to elevate measurable ROI through innovative strategies. Currently serving as VP of Games Experiences & Engagement at LA28, Dana has extensive experience in the spectator sports industry, particularly with NASCAR, where she held various senior leadership roles. Her expertise spans advertising, digital marketing, and event management, making her a versatile asset in any marketing team. Dana is recognized for her solutions-oriented approach and strategic thinking, particularly in the realm of sports sponsorship. She has a rich background in managing high-profile events and building robust relationships with partners. Beyond her professional accomplishments, Dana is passionate about creating memorable experiences that resonate with audiences.

Dana`s contact details

mail

*********@la28.org

Colleagues

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Abigail Weintraub

VP, Brand & Engagement Strategy

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Ryan Eddy

Vice President, Partnerships

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Tanja Olano

Chief Administrative and Legal Officer

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Michael Butkovic

Sr. Vice President, Financial Planning & Analysis

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Sam Morrissey

Vice President, Transportation

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Dwayne Jones

Vice President, Events & Engagement

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Erikk Aldridge

Vice President, Impact

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Becky Dale

VP, Sustainability

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