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Deirdre Lafferty

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Deirdre Lafferty

Vice President | Motive: A Project WorldWide Agency

United States

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Deirdre Lafferty

Summary

Deirdre Lafferty is a seasoned marketing professional with a wealth of experience in the sports, gaming, and entertainment industries. Currently serving as Vice President at Motive, she specializes in developing integrated marketing campaigns that leverage consumer insights and strategic partnerships to enhance brand visibility. With a strong background in cause marketing and program management, Deirdre has successfully led initiatives for globally recognized brands, including the NBA. She is adept at navigating the complexities of event management and digital marketing, consistently delivering impactful results. Deirdre's career trajectory showcases her commitment to sustainability and corporate social responsibility, making her a valuable asset in any organization. Her journey reflects a blend of creativity and analytical thinking, enabling her to craft compelling marketing strategies that resonate with diverse audiences. Deirdre is also passionate about mentoring emerging professionals in the marketing field, sharing her insights and experiences to foster the next generation of leaders.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Sustainability

Organisational experience

Corporate Experience

Non-Profit Experience

Deirdre Lafferty

Work Experience

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Vice President at

Motive: A Project WorldWide Agency

May 2024 - Present

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Group Director, Sports, Gaming & Entertainment Marketing at

Motive: A Project WorldWide Agency

April 2022 - May 2024

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Account Director at

Motive: A Project WorldWide Agency

October 2019 - April 2022

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Account Supervisor at

Motive A Project Agency

March 2017 - October 2019

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Senior Account Supervisor at

Motive: A Project WorldWide Agency

May 2019 - October 2019

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Senior Account Executive at

Motive A Project Agency

June 2016 - March 2017

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Account Manager at

Ellen Bruss Design

February 2016 - June 2016

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Specialist, Social Responsibility at

National Basketball Association (NBA)

January 2015 - November 2015

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Senior Coordinator, Social Responsibility at

National Basketball Association (NBA)

May 2013 - January 2015

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Coordinator, Social Responsibility at

National Basketball Association (NBA)

February 2012 - May 2013

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Department Assistant, Social Responsibility at

National Basketball Association (NBA)

July 2009 - January 2012

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Associate at

National Basketball Association (NBA)

July 2009 - July 2010

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Deirdre Lafferty

Education

Cornell University, Bachelors Of Arts And Sciences

January 2005 - January 2009

Cornell University | College of Arts and Sciences, Bachelor Of Arts

January 2009

Frequently Asked Questions about Deirdre Lafferty

What is Deirdre Lafferty email address?

Deirdre Lafferty's primary email address is *******@thinkmotive.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Deirdre Lafferty work for?

Deirdre Lafferty is a Vice President at Motive: A Project WorldWide Agency, a company specializing in Management consulting services.

Where Deirdre Lafferty graduated from?

Deirdre Lafferty holds a degree in Psychology from Cornell University.

How can I directly contact Deirdre Lafferty?

To contact Deirdre Lafferty directly, you can use the email address *******@thinkmotive.com. Complete contact information is available upon registration with Muraena.

Who is Deirdre Lafferty?

Deirdre Lafferty is a seasoned marketing professional with a wealth of experience in the sports, gaming, and entertainment industries. Currently serving as Vice President at Motive, she specializes in developing integrated marketing campaigns that leverage consumer insights and strategic partnerships to enhance brand visibility. With a strong background in cause marketing and program management, Deirdre has successfully led initiatives for globally recognized brands, including the NBA. She is adept at navigating the complexities of event management and digital marketing, consistently delivering impactful results. Deirdre's career trajectory showcases her commitment to sustainability and corporate social responsibility, making her a valuable asset in any organization. Her journey reflects a blend of creativity and analytical thinking, enabling her to craft compelling marketing strategies that resonate with diverse audiences. Deirdre is also passionate about mentoring emerging professionals in the marketing field, sharing her insights and experiences to foster the next generation of leaders.

Deirdre`s contact details

mail

*******@thinkmotive.com

*****@cornell.edu

****************@mchsi.com

*******@ebd.com

*********@nba.com

Colleagues

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Taylor Woodard

Owner, Principal Curator

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Gregory Hadden

SVP Content & Production

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Tessa Allison Wolf

VP of Culture and Employee Experience

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Laura Graham

Vice President, Digital Innovation

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Spencer Trierweiler

SVP, Creative

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Andrew Lynch

VP, Strategy

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Matthew Boyer

SVP at Motive - Sports, Gaming and Entertainment

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Casey Taylor

Principal CEO

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Timothy Owens

VP, Brand Experiences

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