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Deirdre Lafferty
Deirdre Lafferty
Vice President | Motive: A Project WorldWide Agency
United States
Deirdre Lafferty
Summary
Deirdre Lafferty is a seasoned marketing professional with a wealth of experience in the sports, gaming, and entertainment industries. Currently serving as Vice President at Motive, she specializes in developing integrated marketing campaigns that leverage consumer insights and strategic partnerships to enhance brand visibility. With a strong background in cause marketing and program management, Deirdre has successfully led initiatives for globally recognized brands, including the NBA. She is adept at navigating the complexities of event management and digital marketing, consistently delivering impactful results. Deirdre's career trajectory showcases her commitment to sustainability and corporate social responsibility, making her a valuable asset in any organization. Her journey reflects a blend of creativity and analytical thinking, enabling her to craft compelling marketing strategies that resonate with diverse audiences. Deirdre is also passionate about mentoring emerging professionals in the marketing field, sharing her insights and experiences to foster the next generation of leaders.
Deirdre Lafferty
Work Experience
Vice President at
Motive: A Project WorldWide Agency
May 2024 - Present
Group Director, Sports, Gaming & Entertainment Marketing at
Motive: A Project WorldWide Agency
April 2022 - May 2024
Account Director at
Motive: A Project WorldWide Agency
October 2019 - April 2022
Account Supervisor at
Motive A Project Agency
March 2017 - October 2019
Senior Account Supervisor at
Motive: A Project WorldWide Agency
May 2019 - October 2019
Senior Account Executive at
Motive A Project Agency
June 2016 - March 2017
Account Manager at
Ellen Bruss Design
February 2016 - June 2016
Specialist, Social Responsibility at
National Basketball Association (NBA)
January 2015 - November 2015
Senior Coordinator, Social Responsibility at
National Basketball Association (NBA)
May 2013 - January 2015
Coordinator, Social Responsibility at
National Basketball Association (NBA)
February 2012 - May 2013
Department Assistant, Social Responsibility at
National Basketball Association (NBA)
July 2009 - January 2012
Associate at
National Basketball Association (NBA)
July 2009 - July 2010
Deirdre Lafferty
Education
Cornell University, Bachelors Of Arts And Sciences
January 2005 - January 2009
Cornell University | College of Arts and Sciences, Bachelor Of Arts
January 2009
Frequently Asked Questions about Deirdre Lafferty
What is Deirdre Lafferty email address?
Deirdre Lafferty's primary email address is *******@thinkmotive.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Deirdre Lafferty work for?
Deirdre Lafferty is a Vice President at Motive: A Project WorldWide Agency, a company specializing in Management consulting services.
Where Deirdre Lafferty graduated from?
Deirdre Lafferty holds a degree in Psychology from Cornell University.
How can I directly contact Deirdre Lafferty?
To contact Deirdre Lafferty directly, you can use the email address *******@thinkmotive.com. Complete contact information is available upon registration with Muraena.
Who is Deirdre Lafferty?
Deirdre Lafferty is a seasoned marketing professional with a wealth of experience in the sports, gaming, and entertainment industries. Currently serving as Vice President at Motive, she specializes in developing integrated marketing campaigns that leverage consumer insights and strategic partnerships to enhance brand visibility. With a strong background in cause marketing and program management, Deirdre has successfully led initiatives for globally recognized brands, including the NBA. She is adept at navigating the complexities of event management and digital marketing, consistently delivering impactful results. Deirdre's career trajectory showcases her commitment to sustainability and corporate social responsibility, making her a valuable asset in any organization. Her journey reflects a blend of creativity and analytical thinking, enabling her to craft compelling marketing strategies that resonate with diverse audiences. Deirdre is also passionate about mentoring emerging professionals in the marketing field, sharing her insights and experiences to foster the next generation of leaders.
Deirdre`s contact details
*******@thinkmotive.com
*****@cornell.edu
****************@mchsi.com
*******@ebd.com
*********@nba.com
Colleagues
Owner, Principal Curator
SVP Content & Production
VP of Culture and Employee Experience
President
Vice President, Digital Innovation
SVP, Creative
VP, Strategy
SVP at Motive - Sports, Gaming and Entertainment
Principal CEO
VP, Brand Experiences