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Derek Detenber

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Derek Detenber

Chief Marketing & Merchandising Officer | Batteries Plus

Charlotte, North Carolina, United States

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Derek Detenber

Summary

Derek Detenber is a seasoned C-suite marketing executive with a rich history of driving brand transformation and growth across various industries, including consumer packaged goods, retail, and private equity. With a strong foundation in marketing strategy and integrated communications, he has successfully led renowned brands such as Wendy's and Gatorade. His leadership at Batteries Plus has been instrumental in reshaping the brand's positioning and driving significant sales growth. Derek's educational background includes an MBA from UNC and participation in the prestigious Kellogg School's Global CMO Training Course. Known for his collaborative approach and commitment to team success, he is also an advocate for sustainability and innovation in marketing practices. His insights on the future of retail and brand management have been featured in multiple publications, showcasing his thought leadership in the industry.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Derek Detenber

Work Experience

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Chief Marketing & Merchandising Officer at

Batteries Plus

February 2022 - Present

💼

President at

Medalist Marketing

October 2021 - Present

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Chief Marketing Officer at

Artisanal Brewing Ventures

May 2018 - October 2021

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Senior Vice President Marketing at

Massage Envy

April 2015 - May 2018

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Vice President - Brand Management at

The Wendy's Company

May 2011 - December 2014

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Director of Marketing - EAS & Zone Perfect Businesses at

Abbott

July 2008 - May 2011

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Sr. Marketing Manager - Gatorade at

PepsiCo

January 2007 - January 2008

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Senior Marketing Manager - Propel Fitness Water at

PepsiCo

January 2006 - January 2007

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Marketing Manager - Propel Fitness Water at

Gatorade

January 2004 - January 2006

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Assistant/Associate Marketing Mangaer at

Tropicana

January 2001 - January 2004

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Sr. Client Representative at

IBM

June 1997 - July 1999

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Derek Detenber

Education

Kellogg School of Management

January 2013 - January 2013

UNC Kenan-Flagler Business School, Mba

January 1999 - January 2001

Miami University, Bs

January 1993 - January 1997

Frequently Asked Questions about Derek Detenber

What is Derek Detenber email address?

Derek Detenber's primary email address is **************@batteriesplus.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Derek Detenber work for?

Derek Detenber is a Chief Marketing & Merchandising Officer at Batteries Plus, a company specializing in Refrigeration service & repair.

Where Derek Detenber graduated from?

Derek Detenber holds a degree in from Kellogg School of Management.

How can I directly contact Derek Detenber?

To contact Derek Detenber directly, you can use the email address **************@batteriesplus.com. Complete contact information is available upon registration with Muraena.

Who is Derek Detenber?

Derek Detenber is a seasoned C-suite marketing executive with a rich history of driving brand transformation and growth across various industries, including consumer packaged goods, retail, and private equity. With a strong foundation in marketing strategy and integrated communications, he has successfully led renowned brands such as Wendy's and Gatorade. His leadership at Batteries Plus has been instrumental in reshaping the brand's positioning and driving significant sales growth. Derek's educational background includes an MBA from UNC and participation in the prestigious Kellogg School's Global CMO Training Course. Known for his collaborative approach and commitment to team success, he is also an advocate for sustainability and innovation in marketing practices. His insights on the future of retail and brand management have been featured in multiple publications, showcasing his thought leadership in the industry.

Derek`s contact details

mail

**************@batteriesplus.com

*********@stbcbeer.com

Colleagues

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Brandon Mangual Cfe

Vice President of Franchise Development

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Rob Nickles

Vice President Retail Sales

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Scott O'farrell

Chief Commercial Officer (CCO)

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Derek Powell

Vice President of Sales

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Dan Dugan

VP Information Technology

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Brandon Boozer

Vice President/Owner

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Joel Hoffman

Vice President - National Accounts

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