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Derek Gaskins
Derek Gaskins
Chief Marketing Officer | Yesway
Washington, District of Columbia, United States
Derek Gaskins
Summary
Derek Gaskins is a seasoned Chief Marketing Officer with over 15 years of experience in brand management and marketing strategy, currently leading efforts at Yesway to enhance brand equity across over 420 convenience store locations. He possesses a strong background in integrated marketing, CRM, and consumer research, having successfully driven profitable growth in various retail environments. Derek's career includes notable positions at companies such as Rutters and Giant Eagle, where he excelled in developing innovative marketing strategies and enhancing customer engagement. He has a proven track record of launching successful products and brands, including GetGo and FUELPERKS!. Derek is also a founder of Gaskins Productions, showcasing his entrepreneurial spirit through upscale event marketing. His educational credentials include an MBA from Northwestern University and executive education from Carnegie Mellon University, equipping him with a robust understanding of finance and marketing. Beyond his professional pursuits, Derek is passionate about fostering community growth and youth empowerment through his previous work with Covenant House.
Derek Gaskins
Work Experience
Chief Marketing Officer at
Yesway
June 2018 - Present
Chief Customer Officer at
Rutter's
April 2013 - June 2018
SVP Merchandising & Marketing at
MACS Circle K
September 2011 - April 2013
Vice President of Marketing at
NACS
April 2009 - November 2011
Director of Marketing at
Giant Eagle, Inc.
July 2002 - April 2009
CEO & Founder at
Gaskins Productions Glamourlife Com
May 1999 - June 2008
Assistant Brand Manager at
Procter & Gamble
July 1998 - January 2002
Director of Life Skills at
Covenant House Washington
January 1996 - October 1996
Derek Gaskins
Education
Carnegie Mellon University - Tepper School of Business, Executive Education
January 2006 - January 2006
Kellogg School of Management, Mba
January 1996 - January 1998
University of Iowa, Bba
January 1990 - January 1994
Saïd Business School, University of Oxford, Oxford Strategic Leadership Programme
Frequently Asked Questions about Derek Gaskins
What is Derek Gaskins email address?
Derek Gaskins's primary email address is ********@yesway.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Derek Gaskins work for?
Derek Gaskins is a Chief Marketing Officer at Yesway, a company specializing in Recreational vehicle dealers.
Where Derek Gaskins graduated from?
Derek Gaskins holds a degree in Finance, Marketing And General Management from Carnegie Mellon University - Tepper School of Business.
How can I directly contact Derek Gaskins?
To contact Derek Gaskins directly, you can use the email address ********@yesway.com. Complete contact information is available upon registration with Muraena.
Who is Derek Gaskins?
Derek Gaskins is a seasoned Chief Marketing Officer with over 15 years of experience in brand management and marketing strategy, currently leading efforts at Yesway to enhance brand equity across over 420 convenience store locations. He possesses a strong background in integrated marketing, CRM, and consumer research, having successfully driven profitable growth in various retail environments. Derek's career includes notable positions at companies such as Rutters and Giant Eagle, where he excelled in developing innovative marketing strategies and enhancing customer engagement. He has a proven track record of launching successful products and brands, including GetGo and FUELPERKS!. Derek is also a founder of Gaskins Productions, showcasing his entrepreneurial spirit through upscale event marketing. His educational credentials include an MBA from Northwestern University and executive education from Carnegie Mellon University, equipping him with a robust understanding of finance and marketing. Beyond his professional pursuits, Derek is passionate about fostering community growth and youth empowerment through his previous work with Covenant House.
Derek`s contact details
********@yesway.com
*************@gianteagle.com
*****@glamourlife.com
*************@angelfire.com
Colleagues
VP of Financial Planning
Vice President of Marketing
Chief Retail Operations Officer
Chairman of the Board