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Derek Gaskins

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Derek Gaskins

Chief Marketing Officer | Yesway

Washington, District of Columbia, United States

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Derek Gaskins

Summary

Derek Gaskins is a seasoned Chief Marketing Officer with over 15 years of experience in brand management and marketing strategy, currently leading efforts at Yesway to enhance brand equity across over 420 convenience store locations. He possesses a strong background in integrated marketing, CRM, and consumer research, having successfully driven profitable growth in various retail environments. Derek's career includes notable positions at companies such as Rutters and Giant Eagle, where he excelled in developing innovative marketing strategies and enhancing customer engagement. He has a proven track record of launching successful products and brands, including GetGo and FUELPERKS!. Derek is also a founder of Gaskins Productions, showcasing his entrepreneurial spirit through upscale event marketing. His educational credentials include an MBA from Northwestern University and executive education from Carnegie Mellon University, equipping him with a robust understanding of finance and marketing. Beyond his professional pursuits, Derek is passionate about fostering community growth and youth empowerment through his previous work with Covenant House.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Non-Profit Experience

Derek Gaskins

Work Experience

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Chief Marketing Officer at

Yesway

June 2018 - Present

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Chief Customer Officer at

Rutter's

April 2013 - June 2018

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SVP Merchandising & Marketing at

MACS Circle K

September 2011 - April 2013

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Vice President of Marketing at

NACS

April 2009 - November 2011

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Director of Marketing at

Giant Eagle, Inc.

July 2002 - April 2009

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CEO & Founder at

Gaskins Productions Glamourlife Com

May 1999 - June 2008

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Assistant Brand Manager at

Procter & Gamble

July 1998 - January 2002

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Director of Life Skills at

Covenant House Washington

January 1996 - October 1996

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Derek Gaskins

Education

Carnegie Mellon University - Tepper School of Business, Executive Education

January 2006 - January 2006

Kellogg School of Management, Mba

January 1996 - January 1998

University of Iowa, Bba

January 1990 - January 1994

Saïd Business School, University of Oxford, Oxford Strategic Leadership Programme

Frequently Asked Questions about Derek Gaskins

What is Derek Gaskins email address?

Derek Gaskins's primary email address is ********@yesway.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Derek Gaskins work for?

Derek Gaskins is a Chief Marketing Officer at Yesway, a company specializing in Recreational vehicle dealers.

Where Derek Gaskins graduated from?

Derek Gaskins holds a degree in Finance, Marketing And General Management from Carnegie Mellon University - Tepper School of Business.

How can I directly contact Derek Gaskins?

To contact Derek Gaskins directly, you can use the email address ********@yesway.com. Complete contact information is available upon registration with Muraena.

Who is Derek Gaskins?

Derek Gaskins is a seasoned Chief Marketing Officer with over 15 years of experience in brand management and marketing strategy, currently leading efforts at Yesway to enhance brand equity across over 420 convenience store locations. He possesses a strong background in integrated marketing, CRM, and consumer research, having successfully driven profitable growth in various retail environments. Derek's career includes notable positions at companies such as Rutters and Giant Eagle, where he excelled in developing innovative marketing strategies and enhancing customer engagement. He has a proven track record of launching successful products and brands, including GetGo and FUELPERKS!. Derek is also a founder of Gaskins Productions, showcasing his entrepreneurial spirit through upscale event marketing. His educational credentials include an MBA from Northwestern University and executive education from Carnegie Mellon University, equipping him with a robust understanding of finance and marketing. Beyond his professional pursuits, Derek is passionate about fostering community growth and youth empowerment through his previous work with Covenant House.

Derek`s contact details

mail

********@yesway.com

*************@gianteagle.com

*****@glamourlife.com

*************@angelfire.com

Colleagues

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Russ Pfeiffer

VP of Financial Planning

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Darrin Samaha

Vice President of Marketing

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Douglas Wald

Chief Retail Operations Officer

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Mark Daniels

Chairman of the Board

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