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Donica Shye
Donica Shye
Vice President, Category Growth & E-Commerce | Saks
New York, New York, United States
Donica Shye
Summary
Donica Shye is a seasoned marketing executive with a wealth of experience in e-commerce and integrated marketing, particularly within the luxury retail and consumer goods sectors. Currently serving as the Vice President of E-commerce & Category Growth at Saks, she has a proven track record of driving digital marketing strategies and enhancing brand visibility. Her expertise spans various facets of marketing, including digital content creation, media planning, and strategic partnerships. A graduate of the University of Southern California and Parsons School of Design, Donica combines her academic background with practical experience from leading organizations. She is adept in utilizing advanced analytics tools to optimize marketing performance and has received multiple awards for her innovative campaigns. With a passion for fashion and a keen understanding of consumer behavior, Donica is dedicated to fostering growth in highly competitive markets.
Donica Shye
Work Experience
Vice President, Category Growth & E-Commerce at
Saks
October 2023 - Present
Vice President, Integrated Marketing at
Saks
August 2020 - October 2023
Divisional Vice President, Integrated Marketing at
Saks Fifth Avenue
February 2019 - August 2020
Director, Digital Marketing at
Hudson's Bay Company
July 2016 - February 2019
Sr. Marketing Manager, Digital Site Content & Co-Op Partnerships at
Hudson's Bay Company
August 2014 - June 2016
E-Commerce / Digital Marketing Manager at
L’OCCITANE Group
August 2013 - August 2014
Senior Digital Media Planner - Display at
Morpheus Media
August 2012 - August 2013
Senior Digital Media Planner - Levi Strauss & Co., Branding at
MG OMD
March 2011 - July 2012
Assistant Marketing Manager - Women's Retail - Macys.com at
Macy's
September 2010 - March 2011
Digital Media Planner at
Initiative
February 2009 - September 2010
Assistant Media Planner, Traditional at
Deutsch
May 2008 - February 2009
Donica Shye
Education
Parsons School of Design, Associate Of Arts And Sciences (Aas)
January 2009 - January 2012
University of Southern California, Bachelor Of Arts (B.A.)
January 2004 - January 2008
Frequently Asked Questions about Donica Shye
What is Donica Shye email address?
Donica Shye's primary email address is ***********@saks.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Donica Shye work for?
Donica Shye is a Vice President, Category Growth & E-Commerce at Saks, a company specializing in Family clothing stores.
Where Donica Shye graduated from?
Donica Shye holds a degree in Fashion Marketing from Parsons School of Design.
How can I directly contact Donica Shye?
To contact Donica Shye directly, you can use the email address ***********@saks.com. Complete contact information is available upon registration with Muraena.
Who is Donica Shye?
Donica Shye is a seasoned marketing executive with a wealth of experience in e-commerce and integrated marketing, particularly within the luxury retail and consumer goods sectors. Currently serving as the Vice President of E-commerce & Category Growth at Saks, she has a proven track record of driving digital marketing strategies and enhancing brand visibility. Her expertise spans various facets of marketing, including digital content creation, media planning, and strategic partnerships. A graduate of the University of Southern California and Parsons School of Design, Donica combines her academic background with practical experience from leading organizations. She is adept in utilizing advanced analytics tools to optimize marketing performance and has received multiple awards for her innovative campaigns. With a passion for fashion and a keen understanding of consumer behavior, Donica is dedicated to fostering growth in highly competitive markets.
Donica`s contact details
***********@saks.com
Colleagues
Vice President Lease Operations
Chief Marketing Officer
Vice President, Talent Acquisition - Saks Global
Senior Vice President, Digital Operations at Saks Global
Associate Vice President, People Business Partner - Operations, Saks Global
VP and Head of DEI & ER, Saks Global
SVP, Communications, Saks Global
CISO and Head of Information Technology, Saks Global
CEO, Saks Global