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Donica Shye

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Donica Shye

Vice President, Category Growth & E-Commerce | Saks

New York, New York, United States

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Donica Shye

Summary

Donica Shye is a seasoned marketing executive with a wealth of experience in e-commerce and integrated marketing, particularly within the luxury retail and consumer goods sectors. Currently serving as the Vice President of E-commerce & Category Growth at Saks, she has a proven track record of driving digital marketing strategies and enhancing brand visibility. Her expertise spans various facets of marketing, including digital content creation, media planning, and strategic partnerships. A graduate of the University of Southern California and Parsons School of Design, Donica combines her academic background with practical experience from leading organizations. She is adept in utilizing advanced analytics tools to optimize marketing performance and has received multiple awards for her innovative campaigns. With a passion for fashion and a keen understanding of consumer behavior, Donica is dedicated to fostering growth in highly competitive markets.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Donica Shye

Work Experience

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Vice President, Category Growth & E-Commerce at

Saks

October 2023 - Present

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Vice President, Integrated Marketing at

Saks

August 2020 - October 2023

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Divisional Vice President, Integrated Marketing at

Saks Fifth Avenue

February 2019 - August 2020

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Director, Digital Marketing at

Hudson's Bay Company

July 2016 - February 2019

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Sr. Marketing Manager, Digital Site Content & Co-Op Partnerships at

Hudson's Bay Company

August 2014 - June 2016

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E-Commerce / Digital Marketing Manager at

L’OCCITANE Group

August 2013 - August 2014

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Senior Digital Media Planner - Display at

Morpheus Media

August 2012 - August 2013

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Senior Digital Media Planner - Levi Strauss & Co., Branding at

MG OMD

March 2011 - July 2012

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Assistant Marketing Manager - Women's Retail - Macys.com at

Macy's

September 2010 - March 2011

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Digital Media Planner at

Initiative

February 2009 - September 2010

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Assistant Media Planner, Traditional at

Deutsch

May 2008 - February 2009

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Donica Shye

Education

Parsons School of Design, Associate Of Arts And Sciences (Aas)

January 2009 - January 2012

University of Southern California, Bachelor Of Arts (B.A.)

January 2004 - January 2008

Frequently Asked Questions about Donica Shye

What is Donica Shye email address?

Donica Shye's primary email address is ***********@saks.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Donica Shye work for?

Donica Shye is a Vice President, Category Growth & E-Commerce at Saks, a company specializing in Family clothing stores.

Where Donica Shye graduated from?

Donica Shye holds a degree in Fashion Marketing from Parsons School of Design.

How can I directly contact Donica Shye?

To contact Donica Shye directly, you can use the email address ***********@saks.com. Complete contact information is available upon registration with Muraena.

Who is Donica Shye?

Donica Shye is a seasoned marketing executive with a wealth of experience in e-commerce and integrated marketing, particularly within the luxury retail and consumer goods sectors. Currently serving as the Vice President of E-commerce & Category Growth at Saks, she has a proven track record of driving digital marketing strategies and enhancing brand visibility. Her expertise spans various facets of marketing, including digital content creation, media planning, and strategic partnerships. A graduate of the University of Southern California and Parsons School of Design, Donica combines her academic background with practical experience from leading organizations. She is adept in utilizing advanced analytics tools to optimize marketing performance and has received multiple awards for her innovative campaigns. With a passion for fashion and a keen understanding of consumer behavior, Donica is dedicated to fostering growth in highly competitive markets.

Donica`s contact details

mail

***********@saks.com

Colleagues

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Anthony Nicola

Vice President Lease Operations

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Emily Essner

Chief Marketing Officer

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Ed Pittman

Vice President, Talent Acquisition - Saks Global

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David Macdougall

Senior Vice President, Digital Operations at Saks Global

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Jasmyn Burke

Associate Vice President, People Business Partner - Operations, Saks Global

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Alicia Williams

VP and Head of DEI & ER, Saks Global

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Nicole Schoenberg

SVP, Communications, Saks Global

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Almon Tse

CISO and Head of Information Technology, Saks Global

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Marc Metrick

CEO, Saks Global

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