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Ed Mckenna
Ed Mckenna
Chief Executive Officer
Richmond, Virginia, United States
Ed Mckenna
Summary
Ed Mckenna is a dynamic and seasoned executive with over 20 years of experience in marketing, strategy, and leadership within the wine and spirits industry. As the CEO of La Aurora USA, he leads the oldest premium cigar brand from the Dominican Republic, focusing on innovation and excellence. With a strong background in brand management and digital transformation, Ed has successfully executed strategies that drive brand awareness and customer engagement. His previous roles include directing marketing strategies for major tobacco brands and consulting for small to mid-sized companies. Ed holds an MBA from the University of Virginia Darden School of Business and has a proven track record in growing revenues and optimizing brand portfolios. He is passionate about delivering value while maintaining the heritage of the brands he manages.
Ed Mckenna
Work Experience
Chief Executive Officer at
Caribbean Sunrise Spirits LLC
March 2024 - Present
Chief Executive Officer at
La Aurora USA LLC
September 2022 - Present
Chief Administration Officer at
Dana McKenna Designs
January 2017 - November 2022
Independent Consultant at
Metarva, LLC
January 2019 - September 2022
Director of Marketing Strategy at
Scandinavian Tobacco Group
September 2016 - December 2018
Senior Brand Manager - Honduran and Nicaraguan Brands at
Scandinavian Tobacco Group
May 2011 - September 2016
Brand Manager - Punch and Hoyo de Monterrey at
Club Macanudo
August 2009 - May 2011
Senior Associate Brand Manager - Punch and Hoyo de Monterrey at
Club Macanudo
January 2009 - August 2009
Assistant Brand Manager - Tequila Cazadores at
Bacardi
October 2007 - January 2009
Student at
Rector & Visitors of The University of Virginia
July 2005 - May 2007
Southern Comfort Brand Intern at
Brown-Forman
May 2006 - August 2006
Technical Account Manager at
Affinion Group
January 2003 - July 2005
Senior Consultant at
Whitlock Ebusiness Solutions
January 2002 - January 2003
Senior Consultant at
The Trustee for THE JULIUS TRUST
January 1998 - January 2002
Ed Mckenna
Education
University of Virginia Darden School of Business, Master Of Business Administration - Mba
January 2005 - January 2007
University of Richmond, Bsba
January 1994 - January 1998
Salesianum School
January 1990 - January 1994
Frequently Asked Questions about Ed Mckenna
What is Ed Mckenna email address?
Ed Mckenna's primary email address is **********@st-group.com. To view the full verified email and additional contact details, sign up for free with Muraena.
Where Ed Mckenna graduated from?
Ed Mckenna holds a degree in from University of Virginia Darden School of Business.
How can I directly contact Ed Mckenna?
To contact Ed Mckenna directly, you can use the email address **********@st-group.com. Complete contact information is available upon registration with Muraena.
Who is Ed Mckenna?
Ed Mckenna is a dynamic and seasoned executive with over 20 years of experience in marketing, strategy, and leadership within the wine and spirits industry. As the CEO of La Aurora USA, he leads the oldest premium cigar brand from the Dominican Republic, focusing on innovation and excellence. With a strong background in brand management and digital transformation, Ed has successfully executed strategies that drive brand awareness and customer engagement. His previous roles include directing marketing strategies for major tobacco brands and consulting for small to mid-sized companies. Ed holds an MBA from the University of Virginia Darden School of Business and has a proven track record in growing revenues and optimizing brand portfolios. He is passionate about delivering value while maintaining the heritage of the brands he manages.
Ed`s contact details
**********@st-group.com