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Elspeth Lawson

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Elspeth Lawson

VP, Global Experiential Marketing | Xsolla

Berlin, Germany

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Elspeth Lawson

Summary

Elspeth Lawson is a seasoned Event Management and Games Industry Expert with nearly two decades of experience in orchestrating impactful global events. Based in Berlin, Germany, she excels in both B2B and B2C event strategies, having worked with major gaming companies and agencies. Her leadership style emphasizes collaboration and innovation, allowing her to build and manage high-performing teams across various locations. Elspeth's data-driven approach ensures that events not only meet but exceed attendance and ROI targets. With a strong background in project management and experiential marketing, she has successfully directed numerous high-profile events, enhancing brand reputation and customer loyalty. Elspeth is also passionate about sustainability in event planning and is constantly exploring emerging technologies to improve attendee experiences. Her educational background includes an MSc in Project Management, underscoring her commitment to excellence in her field.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Organisational experience

Corporate Experience

Startup Experience

Elspeth Lawson

Work Experience

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VP, Global Experiential Marketing at

Xsolla

March 2024 - Present

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Global Director of Experiencial Marketing at

Xsolla

May 2022 - May 2024

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Senior Global Event Manager at

Unity Software, Inc.

February 2018 - April 2022

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Event Director at

Elspeth Lawson Events And Project Management

July 2012 - April 2018

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Senior Event Manager at

Steel Media Ltd

March 2013 - February 2018

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Project Manager at

Codeworks Gateshead

April 2010 - July 2012

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VIP Hospitality manager at

GREAT RUN LOCAL LIMITED

June 2005 - April 2010

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Assistant Project Coordinator at

Nova International

May 2005 - May 2008

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Events Steward at

Touchline Events Management

May 2004 - November 2004

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Elspeth Lawson

Education

University of Sunderland, Msc

January 2003 - January 2004

Northumbria University, 2:1

January 2000 - January 2003

Greenhead College, A Levels

January 1997 - January 1999

moor end high school, Gcse's

January 1992 - January 1997

Frequently Asked Questions about Elspeth Lawson

What is Elspeth Lawson email address?

Elspeth Lawson's primary email address is ********@xsolla.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Elspeth Lawson work for?

Elspeth Lawson is a VP, Global Experiential Marketing at Xsolla, a company specializing in Computer Systems Design & Related Services.

Where Elspeth Lawson graduated from?

Elspeth Lawson holds a degree in Project Management from University of Sunderland.

How can I directly contact Elspeth Lawson?

To contact Elspeth Lawson directly, you can use the email address ********@xsolla.com. Complete contact information is available upon registration with Muraena.

Is Elspeth Lawson an immigrant?

Yes, Elspeth Lawson is an immigrant and currently based in Germany

Who is Elspeth Lawson?

Elspeth Lawson is a seasoned Event Management and Games Industry Expert with nearly two decades of experience in orchestrating impactful global events. Based in Berlin, Germany, she excels in both B2B and B2C event strategies, having worked with major gaming companies and agencies. Her leadership style emphasizes collaboration and innovation, allowing her to build and manage high-performing teams across various locations. Elspeth's data-driven approach ensures that events not only meet but exceed attendance and ROI targets. With a strong background in project management and experiential marketing, she has successfully directed numerous high-profile events, enhancing brand reputation and customer loyalty. Elspeth is also passionate about sustainability in event planning and is constantly exploring emerging technologies to improve attendee experiences. Her educational background includes an MSc in Project Management, underscoring her commitment to excellence in her field.

Elspeth`s contact details

mail

********@xsolla.com

Colleagues

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Nikolay Bondarenko

VP of Products

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Sam Gaglani

EVP of Global Business Development & Strategic Partnerships / Enterprise

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Olga Kovinova

VP Global Partner Success

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John Park

Vice President of Business Development, APAC

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Adrian Eng

Regional Vice President SEA

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Aiman Seksembaeva

Director of Strategic Sales

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Anthony Mendoza

Chief of Staff / Managing Director

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Ron Scott

General Manager of Xsolla Backend and SVP Business Development

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Kirill Romanovsky

VP of Design

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Moin Moinuddin

Chief Technology Officer

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