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Eric Wei

Eric Wei

VP/GM, Jordan Streetwear, Global | Nike

Portland, Oregon, United States

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Eric Wei

Summary

Eric Wei is a seasoned brand and business leader with a wealth of experience in the sports industry, particularly with Nike. He has held various senior positions across Greater China and the global market, focusing on brand development and marketing strategies. Eric's expertise spans digital marketing, event management, and customer insights, making him a versatile asset in any organization. His passion for people development is evident in his leadership roles, where he has mentored teams to achieve growth and innovation. Eric's career trajectory showcases his adaptability and commitment to excellence in the competitive landscape of sports marketing. He is currently based in Portland, Oregon, and continues to drive brand success at Nike. His unique blend of strategic vision and operational experience positions him as a thought leader in brand management. Eric is also known for his ability to bridge cultural differences in international markets, enhancing brand presence across diverse regions.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Eric Wei

Work Experience

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VP/GM, Jordan Streetwear, Global at

Nike

August 2023 - Present

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VP/GM, Women's, Greater China at

Nike

January 2022 - September 2023

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VP/GM, Kids Greater China at

Nike

October 2020 - December 2021

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VP, Category Marketing, Greater China at

Nike

July 2018 - October 2020

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Jordan Brand GM, Greater China at

Nike

January 2015 - June 2018

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Marketing Director, Taiwan at

Nike

October 2012 - December 2014

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Nike Sportswear Category Brand Director, Greater China at

Nike

May 2011 - September 2012

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Basketball Category Brand Manager, Greater China at

Nike

April 2010 - May 2011

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Action Sports Category Brand Manager, Greater China at

Nike

June 2009 - March 2010

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Assistant Brand Manager, Jordan and Nike Basketball, China at

Nike

March 2008 - June 2009

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Senior Coordinator, Marketing at

National Basketball Association (NBA)

October 2006 - February 2008

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Account Executive at

Wasserman

March 2006 - October 2006

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Consultant, Marketing and Events at

National Basketball Association (NBA)

September 2005 - February 2006

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Eric Wei

Education

Boston College, Bachelor Of Arts (B.A.)

January 1998 - January 2002

San Marino High School

January 1995 - January 1998

Frequently Asked Questions about Eric Wei

What is Eric Wei email address?

Eric Wei's primary email address is ********@nike.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Eric Wei work for?

Eric Wei is a VP/GM, Jordan Streetwear, Global at Nike, a company specializing in Recreational vehicle dealers.

Where Eric Wei graduated from?

Eric Wei holds a degree in English from Boston College.

How can I directly contact Eric Wei?

To contact Eric Wei directly, you can use the email address ********@nike.com. Complete contact information is available upon registration with Muraena.

Who is Eric Wei?

Eric Wei is a seasoned brand and business leader with a wealth of experience in the sports industry, particularly with Nike. He has held various senior positions across Greater China and the global market, focusing on brand development and marketing strategies. Eric's expertise spans digital marketing, event management, and customer insights, making him a versatile asset in any organization. His passion for people development is evident in his leadership roles, where he has mentored teams to achieve growth and innovation. Eric's career trajectory showcases his adaptability and commitment to excellence in the competitive landscape of sports marketing. He is currently based in Portland, Oregon, and continues to drive brand success at Nike. His unique blend of strategic vision and operational experience positions him as a thought leader in brand management. Eric is also known for his ability to bridge cultural differences in international markets, enhancing brand presence across diverse regions.

Eric`s contact details

mail

********@nike.com

Colleagues

Nikhil Gopalani

Sr. Director / COO - Nike RTFKT

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Nicolas Barthes

VP EMEA Sports Marketing

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Nicolette Ryan

CFO, Vice President, Consumer, Brand, Operations, Transformation and Global Head of FP&A Nike Inc.

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Nikhita A

Nike Direct Digital Platform Growth Director

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Nuno Marcelino

SVP, Global Places and Services

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Oliver Fritsch

Vice President - Global Sports Apparel - Men's

Shelley Dewey

VP Global Demand & Supply Planning

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Patrick Nairn

Vice President Communications, Emea

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Stephanie Ankrah

Vice President Kids Brand Management, Global

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Paula Radloff

Vice President Global Talent Acquisition and Executive Search

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