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Erica Hoholick

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Erica Hoholick

Chief Executive Officer | 22Squared

Atlanta, Georgia, United States

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Erica Hoholick

Summary

Erica Hoholick is an accomplished CEO with a robust background in advertising and brand strategy, currently leading 22Squared, Inc. in Atlanta, Georgia. With over two decades of experience, she has successfully transformed and revitalized brands, driving them to new heights of consumer engagement and market presence. Notable campaigns under her leadership include Apple’s Shot on iPhone and Dove’s Real Beauty Sketches, demonstrating her ability to create impactful narratives that resonate with audiences. Erica's approach combines innovative thinking with strategic execution, making her a sought-after partner for brands looking to navigate the complexities of modern marketing. She is also a board member at Guided by Good, reflecting her commitment to leveraging her expertise for social good. Her educational foundation in Speech Communication from Pennsylvania State University complements her professional journey, equipping her with essential communication skills. Erica’s passion for uncovering what’s next for brands showcases her forward-thinking mindset and dedication to continuous growth.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Erica Hoholick

Work Experience

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Chief Executive Officer at

22Squared

January 2022 - Present

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President and Chief Operating Officer at

22Squared

February 2021 - February 2022

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Chief Client Officer at

22Squared

February 2020 - February 2021

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President at

phenomenon

January 2018 - June 2019

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President at

TBWA\Media Arts Lab

February 2014 - December 2017

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Worldwide Managing Director, Dove at

Ogilvy

January 2011 - January 2014

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CEO, One Unilever Operating Unit at

Ogilvy

January 2013 - January 2014

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Managing Director at

TBWA\Chiat\Day

January 2005 - January 2011

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Regional Account Director at

Saatchi & Saatchi

March 2002 - December 2004

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Account Director at

Saatchi & Saatchi

March 1998 - March 2002

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Account Director at

L&K Saatchi & Saatchi

January 1998 - January 2001

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Account Executive at

Young & Rubicam

January 1991 - January 1995

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Erica Hoholick

Education

Pennsylvania State University - State College, PA, Bachelor Or Arts

Frequently Asked Questions about Erica Hoholick

What is Erica Hoholick email address?

Erica Hoholick's primary email address is **************@22squared.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Erica Hoholick work for?

Erica Hoholick is a Chief Executive Officer at 22Squared, a company specializing in Marketing & Advertising.

Where Erica Hoholick graduated from?

Erica Hoholick holds a degree in Speech Communication from Pennsylvania State University - State College, PA.

How can I directly contact Erica Hoholick?

To contact Erica Hoholick directly, you can use the email address **************@22squared.com. Complete contact information is available upon registration with Muraena.

Who is Erica Hoholick?

Erica Hoholick is an accomplished CEO with a robust background in advertising and brand strategy, currently leading 22Squared, Inc. in Atlanta, Georgia. With over two decades of experience, she has successfully transformed and revitalized brands, driving them to new heights of consumer engagement and market presence. Notable campaigns under her leadership include Apple’s Shot on iPhone and Dove’s Real Beauty Sketches, demonstrating her ability to create impactful narratives that resonate with audiences. Erica's approach combines innovative thinking with strategic execution, making her a sought-after partner for brands looking to navigate the complexities of modern marketing. She is also a board member at Guided by Good, reflecting her commitment to leveraging her expertise for social good. Her educational foundation in Speech Communication from Pennsylvania State University complements her professional journey, equipping her with essential communication skills. Erica’s passion for uncovering what’s next for brands showcases her forward-thinking mindset and dedication to continuous growth.

Erica`s contact details

mail

**************@22squared.com

Colleagues

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Toygar Bazarkaya

Chief Creative Officer

Taylor Southerland

VP, Group Media Director

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Kristin Reno

SVP, Group Account Director

Laura Hauseman

VP, Creative Director

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Lesley Brown

SVP, Group Account Director

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Lindsay Baldwin

SVP/ Director of Video and Broadcast

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Lisa Cuscaden

VP, People Ops and Accommodations Officer, HRSM

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Nick Holliday

VP, Business Director

Shane Weaver

VP, Digital Director

Shelly Saboorian

VP, Account Director

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