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Erica Rosskamm

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Erica Rosskamm

Vice President - Complete Nutrition Porfolio | fairlife, LLC

Austin, Texas, United States

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Erica Rosskamm

Summary

Erica Rosskamm is a seasoned marketing leader with over a decade of experience in brand management and strategic planning. Currently serving as Vice President of Brand Marketing at Fairlife, she has been instrumental in driving the brand's growth from startup to nearly $3 billion in retail sales. Erica's expertise spans competitive analysis, talent development, and innovative marketing strategies, making her a valuable asset in any organization. She has a proven track record of launching successful campaigns and transforming brands, notably the award-winning Core Power campaign. Her leadership style is characterized by curiosity and a passion for results, fostering team engagement and collaboration. Erica holds an MBA in Marketing Management from DePaul University and a Bachelor of Science in Marketing and International Business from Iowa State University. With a strong foundation in both corporate and startup environments, she is adept at navigating complex challenges and seizing growth opportunities.

General

Generalist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Erica Rosskamm

Work Experience

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Vice President - Complete Nutrition Porfolio at

fairlife, LLC

August 2023 - Present

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Senior Director of Marketing - Core Power Brand at

fairlife, LLC

November 2021 - August 2023

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Senior Marketing Director at

fairlife, LLC

December 2018 - November 2021

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Marketing Director at

fairlife, LLC

February 2017 - December 2018

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Senior Brand Manager at

fairlife, LLC

June 2016 - February 2017

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Innovation Strategist at

bluedog

September 2015 - May 2016

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Brand Manager at

Mars

February 2014 - April 2015

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Senior Associate Brand Manager at

Mars

October 2012 - January 2014

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Associate Brand Manager at

Mars

July 2011 - September 2012

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Marketing Business Manager at

Kellogg Company

May 2010 - July 2011

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Seasonal Strategies Manager at

Target

October 2008 - June 2009

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Merchandisng Planning Manager - Electronics at

Target

June 2007 - October 2008

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Replenishment Expert at

Target

September 2006 - June 2007

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Senior Business Analyst/Business Analyst, Shoes at

Target

September 2004 - September 2006

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Erica Rosskamm

Education

DePaul Driehaus College of Business, Mba

January 2009 - January 2010

Iowa State University, Bachelor Of Science

January 1998 - January 2002

Frequently Asked Questions about Erica Rosskamm

What is Erica Rosskamm email address?

Erica Rosskamm's primary email address is ******@fairlife.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Erica Rosskamm work for?

Erica Rosskamm is a Vice President - Complete Nutrition Porfolio at fairlife, LLC, a company specializing in Transportation services, nec.

Where Erica Rosskamm graduated from?

Erica Rosskamm holds a degree in Marketing Management from DePaul Driehaus College of Business.

How can I directly contact Erica Rosskamm?

To contact Erica Rosskamm directly, you can use the email address ******@fairlife.com. Complete contact information is available upon registration with Muraena.

Who is Erica Rosskamm?

Erica Rosskamm is a seasoned marketing leader with over a decade of experience in brand management and strategic planning. Currently serving as Vice President of Brand Marketing at Fairlife, she has been instrumental in driving the brand's growth from startup to nearly $3 billion in retail sales. Erica's expertise spans competitive analysis, talent development, and innovative marketing strategies, making her a valuable asset in any organization. She has a proven track record of launching successful campaigns and transforming brands, notably the award-winning Core Power campaign. Her leadership style is characterized by curiosity and a passion for results, fostering team engagement and collaboration. Erica holds an MBA in Marketing Management from DePaul University and a Bachelor of Science in Marketing and International Business from Iowa State University. With a strong foundation in both corporate and startup environments, she is adept at navigating complex challenges and seizing growth opportunities.

Erica`s contact details

mail

******@fairlife.com

Colleagues

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Sean Delaney

Vp, Supply Chain Logistics

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Phil Lamothe

Vice President of Manufacturing

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Hans Maron

VP Operations

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Rolando Meireles

Vice President of Engineering

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Mike Saint John

Advisory Board Member

Limei Ruan

Vice President, Portfolio Strategy & Insights

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Sara Reed

Vice President of Sales, NAOU Zones and National FSOP

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Shakeel Rehman

Chief Science Officer

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Eileen Thanner

Chief Operating Officer

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Andy Arquette

Chief Financial Officer

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