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Erica Rosskamm
Erica Rosskamm
Vice President - Complete Nutrition Porfolio | fairlife, LLC
Austin, Texas, United States
Erica Rosskamm
Summary
Erica Rosskamm is a seasoned marketing leader with over a decade of experience in brand management and strategic planning. Currently serving as Vice President of Brand Marketing at Fairlife, she has been instrumental in driving the brand's growth from startup to nearly $3 billion in retail sales. Erica's expertise spans competitive analysis, talent development, and innovative marketing strategies, making her a valuable asset in any organization. She has a proven track record of launching successful campaigns and transforming brands, notably the award-winning Core Power campaign. Her leadership style is characterized by curiosity and a passion for results, fostering team engagement and collaboration. Erica holds an MBA in Marketing Management from DePaul University and a Bachelor of Science in Marketing and International Business from Iowa State University. With a strong foundation in both corporate and startup environments, she is adept at navigating complex challenges and seizing growth opportunities.
Erica Rosskamm
Work Experience
Vice President - Complete Nutrition Porfolio at
fairlife, LLC
August 2023 - Present
Senior Director of Marketing - Core Power Brand at
fairlife, LLC
November 2021 - August 2023
Senior Marketing Director at
fairlife, LLC
December 2018 - November 2021
Marketing Director at
fairlife, LLC
February 2017 - December 2018
Senior Brand Manager at
fairlife, LLC
June 2016 - February 2017
Innovation Strategist at
bluedog
September 2015 - May 2016
Brand Manager at
Mars
February 2014 - April 2015
Senior Associate Brand Manager at
Mars
October 2012 - January 2014
Associate Brand Manager at
Mars
July 2011 - September 2012
Marketing Business Manager at
Kellogg Company
May 2010 - July 2011
Seasonal Strategies Manager at
Target
October 2008 - June 2009
Merchandisng Planning Manager - Electronics at
Target
June 2007 - October 2008
Replenishment Expert at
Target
September 2006 - June 2007
Senior Business Analyst/Business Analyst, Shoes at
Target
September 2004 - September 2006
Erica Rosskamm
Education
DePaul Driehaus College of Business, Mba
January 2009 - January 2010
Iowa State University, Bachelor Of Science
January 1998 - January 2002
Frequently Asked Questions about Erica Rosskamm
What is Erica Rosskamm email address?
Erica Rosskamm's primary email address is ******@fairlife.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Erica Rosskamm work for?
Erica Rosskamm is a Vice President - Complete Nutrition Porfolio at fairlife, LLC, a company specializing in Transportation services, nec.
Where Erica Rosskamm graduated from?
Erica Rosskamm holds a degree in Marketing Management from DePaul Driehaus College of Business.
How can I directly contact Erica Rosskamm?
To contact Erica Rosskamm directly, you can use the email address ******@fairlife.com. Complete contact information is available upon registration with Muraena.
Who is Erica Rosskamm?
Erica Rosskamm is a seasoned marketing leader with over a decade of experience in brand management and strategic planning. Currently serving as Vice President of Brand Marketing at Fairlife, she has been instrumental in driving the brand's growth from startup to nearly $3 billion in retail sales. Erica's expertise spans competitive analysis, talent development, and innovative marketing strategies, making her a valuable asset in any organization. She has a proven track record of launching successful campaigns and transforming brands, notably the award-winning Core Power campaign. Her leadership style is characterized by curiosity and a passion for results, fostering team engagement and collaboration. Erica holds an MBA in Marketing Management from DePaul University and a Bachelor of Science in Marketing and International Business from Iowa State University. With a strong foundation in both corporate and startup environments, she is adept at navigating complex challenges and seizing growth opportunities.
Erica`s contact details
******@fairlife.com
Colleagues
Vp, Supply Chain Logistics
Vice President of Manufacturing
VP Operations
Vice President of Engineering
Advisory Board Member
Vice President, Portfolio Strategy & Insights
Vice President of Sales, NAOU Zones and National FSOP
Chief Science Officer
Chief Operating Officer
Chief Financial Officer